Bath & Body Works

We're proud to have been the leader in the body mist category for decades - and we're not slowing down! 💙 From iconic favorites to new fragrances like Sweetest Song - we partner with renowned perfumers to stay ahead of trends and create perfect scents that customers can't get enough.    “Competition is everywhere. And we have been in the fragrance business for over 30 years. We have the heritage of creating fragrances for the customer, but we’re also evolving with the customer,” said Mary Testa-Gough, AVP of product and fragrance development.   We're grateful to our partners, both internally and externally who come together to share the fine fragrance mist magic with our customers! Thank you, Glossy, for sharing our story!   Read more: https://lnkd.in/e8aniUNq   #PowerofFragrance #GinghamNation #GinghamPride

This week, associates gathered at our offices across North America for our fiscal year-end business review to connect, recognize associate and brand milestones and accelerated business growth in 2024! Teams heard from business leaders and aligned on goals for the new year, while celebrating where we've been and the momentum we're carrying into 2025. ✨ We have so much to look forward to this quarter and beyond! Let's go, Gingham Nation! #GinghamNation #GinghamPride #PowerofFragrance #OneTeam

Gingham Nation has had a magical time celebrating our latest collaboration with The Walt Disney Company, The Disney Princess Collection by Bath and Body Works! ✨   Associates and customers alike are discovering the enchanting world of Disney Princess characters through fragrance, exploring each character's story and embracing qualities that resonate with them the most.    Thank you to our unstoppable field teams who are bringing this dazzling collection to life for our customers!    #GinghamNation #GinghamPride #Disney #PowerofFragrance   ©Disney

We reported Q4 earnings today and are proud of our strong performance! We delivered Q4 sales and earnings that beat the high end of our guidance, and revenue growth improved sequentially in every quarter of 2024, when adjusted for calendar shifts. We have the right strategy in place, with momentum building as we enter 2025. Thank you to Gingham Nation for your ongoing commitment and passion to deliver for our customers and each other! 💙 Q4 2024 Highlights: 🌟 Net sales of 2.8 billion—above the high end of our guidance. 🌟 Collaborations—like Emily in Paris and Sweethearts proved to be a key element of our product and marketing strategy across our core business, driving traffic and enhancing our brand’s cultural relevance. 🌟 Record high customer retention rates supported by our loyalty program—reaching ~39 million active loyalty members. 🌟 Adjacent categories, which includes Men’s, Hair, Lip and Laundry, continued to extend our reach. We saw our Men’s purchase-with-purchase set for the holidays sell out within four days!    #GinghamNation #GinghamPride #PowerofFragrance

We’re thrilled to share our loyalty program, myBath & Body Works Rewards, was named as one of America's Best Loyalty Programs by Newsweek! 💙 In partnership with Statista, Newsweek surveyed thousands of loyalty program members to uncover which offerings consistently deliver the most rewarding experiences by measuring customer satisfaction, perceived value, customer support, trust, the likelihood of a member recommending a program to friends and family and overall benefits. We’re grateful to all across Gingham Nation who work to make this program so impactful! Read more: https://lnkd.in/gYSEVrQJ #GinghamNation #GinghamPride #PowerofFragrance

Last month, our associates kicked off the year with appreciation from our brand mascot, Billie the duck! Associates were randomly recognized by Billie with the help of our Life in Gingham culture team, receiving a bit of surprise and delight through the power of fragrance. Thank you, Billie, for making our workdays brighter! ✨🐥 #GinghamPride #GinghamNation #OneTeam #LifeinGingham

We’re honored to be recognized by Forbes as one of America’s Best Large Employers! 🎉 In partnership with Statista, Forbes anonymously surveyed more than 200,000 employees, requesting employer ratings on a range of criteria including salary, work environment, training programs and opportunity to advance. We’re proud to be named on the list, as we focus on providing our associates with the support they need to dream bigger and live brighter, both personally and professionally. Read more: https://lnkd.in/gSDt5Wms #GinghamNation #GinghamPride #DreamBiggerLiveBrighter

Our latest collection celebrates some of the most legendary fairytale figures through fragrance. ✨ We’re honored to collaborate with The Walt Disney Company to highlight six iconic Disney Princess characters through a dazzling collection of new fragrances and products – marking our most enchanting collaboration yet! The Disney Princess Collection by Bath and Body Works features six brand new fragrances inspired by some of the most beloved Disney Princess characters: Cinderella, Tiana, Belle, Ariel, Moana and Jasmine. The 85-product assortment is our most extensive collaboration to date. "It came to life because the designers were able to get into the world of the princesses and show the world what the princesses are. I'm really excited about that facet of this collaboration because it was very special with the way that we approached it," said Betsy Schumacher, Chief Merchandising Officer. Read more here: https://lnkd.in/e5M-3bK3 #GinghamNation #GinghamPride #Disney ©Disney

We’re celebrating Valentine’s Day with our sweetest collaboration yet, in partnership with the iconic Sweethearts candy! Gingham Nation has embraced the season of love with our limited-edition new fragrance, 4Ever Sweet, sharing the joy of opening a box of Sweethearts with our customers looking for the perfect Valentine’s Day gift. ❤️ Thank you to all across Gingham Nation who worked together to bring this sweet collaboration to life! Happy Valentine’s Day to all! #GinghamPride #GinghamNation #ValentinesDay #Sweethearts

We’re honored to announce our inclusion on Newsweek’s list of Most Trustworthy Companies in America as the "most trusted" Retailer for Home Fragrances & Body Care! 💙   In partnership with BrandSpark, Newsweek polled more than 29,000 qualified American shoppers about brands they trust most and why. We’re proud to be named in the top 20 brands overall, as we continue to provide top-quality fragrances at a value for every customer. Our associates play a critical role in gaining customer trust, as they come together as one team across the business to share the power of fragrance every day. Thank you, Gingham Nation!   Read more: https://lnkd.in/g8RvJ5nG   #GinghamNation #GinghamPride #PowerofFragrance