Say goodbye to busywork and headaches, and say hello to a unified advertising automation platform. 👋 Welcome to the New Golden Age of Advertising—with Basis. Production: Bottle Rocket Media Talent: Clare Czechowicz Commercial Director: Jessica Batson DP / Photographer: Joe Martinez Jr
Basis Technologies
Technology, Information and Media
Chicago, Illinois 59,603 followers
One Platform. All Your Digital Advertising.
About us
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
- Website
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http://www.basis.com
External link for Basis Technologies
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
Locations
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Primary
Get directions
11 E Madison St
6th Floor
Chicago, Illinois 60602, US
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Get directions
841 Broadway
6th Floor
New York City, New York 10003, US
Employees at Basis Technologies
Updates
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Keep up with the latest search and social advertising changes, including Google and Microsoft PMax campaign updates, TikTok's safety measures, and Meta's layoffs, plus get context and analysis from Basis media experts Erik Chellberg, Sofi P., and Jesse Foley. https://ow.ly/SMW850V8ni4 #DigitalAdvertising
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How is the new administration shaking up the advertising industry? What new opportunities can marketers expect…and what risks and complications might arise in their wake? Find out more in this in-depth special report: https://ow.ly/5YRS50V73K0
How the Trump Administration Will Impact the Digital Advertising Industry - Basis Technologies
https://basis.com
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Read on for insights about streaming ad costs from our own Robert Kurtz!
Amazon’s influence is pulling streaming ad costs downward. Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable. “Regarding video CPMs, the average for 2024 was close to $40 on Amazon Prime,” said Robert Kurtz, group vp of search media solutions at Basis Technologies. “This is comparable to Netflix, but Disney+ was a significant percentage higher than Amazon Plus.” In this piece by Seb Joseph and Krystal Scanlon, we also speak to Alex Block of Jellyfish, Jennifer Kohl of VML, Ross Benes of EMARKETER, and Robert Avellino of Tinuiti. Read the full story here: https://lnkd.in/e8x9MXAy
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The bad news? Advertisers today only have a second or two to capture audience attention. The good news? Despite claims of shortening attention spans, it *is* possible to retain attention with messages that are relevant and personalized. https://ow.ly/j4lb50V5kxQ #Attention #DigitalAdvertising
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On this National Caregivers Day, we honor our incredible caregivers who selflessly support their loved ones, balancing compassion and responsibility every day. 💙 Looking for ways to celebrate or show appreciation for caregivers in your life? 📝 Send a heartfelt note or small gift to show your gratitude. 🤝 Offer a helping hand with errands or daily tasks. 🤗 Encourage self-care—a moment of rest can make all the difference. At Basis, we’re proud to support our employees who are caregivers through benefits like flexible half-day Fridays, remote work, free access to health-focused apps like Maven and Headspace, 16 weeks of paid childbearing leave or 8 weeks of bonding leave, free Care.com access, Dependent Care flexible spending accounts, and more. These, along with our Families at Basis employee resource group, are just a few ways we strive to help our team balance work and family responsibilities. To all caregivers: You are seen, appreciated, and celebrated. Thank you for all that you do. 💙 How are you celebrating caregivers today? Share your thoughts below! ⬇️ #NationalCaregiversDay #CaregiverSupport #FamiliesAtBasis #ThankYouCaregivers
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🏆 We’ve been ranked No. 1 for Best Remote and Hybrid Workplaces in America (Large Employer Category) by Best Companies Group! We take pride in our remote-first policy, because we know our people do their best work when they have the flexibility to live their best work/life. https://lnkd.in/gVNqkUTn
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Thanks to Experian Marketing Services for speaking with our Chief Investment & Media Officer, April Weeks, about Basis' evolving measurement framework!
Privacy regulations and customer expectations are changing, and that means you need to rethink how you use data and identity to build stronger connections with your customers. 📊 We spoke with industry experts to uncover five key strategies for building stronger consumer connections. Find out here 👉 https://lnkd.in/ePf63KD9 Ampersand, Justin Rosen Basis Technologies, April Weeks Captify®, Amelia Waddington Cuebiq, Francesco G. CvE - Marketing Consultancy, Paul Frampton-Calero ⚡️ Fetch, Robin Partenheimer Wheeler Goodway Group Madhive, Luc Dumont MiQ, Georgiana Haig Samsung Ads, Justin Evans
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Basis’ marketing chief, Katie (Risch) McAdams, joined The Revenue-Driven CMO podcast to discuss making bold moves in marketing, swiftly and effectively rebranding a company, developing Basis’ “Golden Age” media campaign, and why we cheer for the underdog. https://lnkd.in/gHZ2eDQa
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How can brands capture their customers' hearts this Valentine's Day? We tapped several Basis experts to find out: https://ow.ly/NSFE50V0fsa Giving flowers to Susan Mandell, Kelly Boyle, and Jane Frye for their TLC in this piece 💐💐💐 #DigitalAdvertising
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