Association of National Advertisers

Don’t miss the opportunity to highlight the success of your direct mail campaigns by entering the REGGIEs' new specialty award, The Gold Mailbox. The United States Postal Service will recognize a campaign that has utilized direct mail in the most innovative and compelling manner. The final submission deadline is March 7. There is no entry fee, so be sure to submit your entry today! For full details, visit https://shorturl.at/vwQop

The Empowerment AI: Marketing Bootcamp is an essential resource designed to enhance your marketing strategies. This comprehensive workshop will demonstrate how to optimize the potential of Generative AI, turning it into a valuable strategic asset. Regardless of your current skill level, you will leave this bootcamp with vital knowledge and confidence, enabling you to easily integrate AI into your marketing efforts and secure a strong position in the industry for the foreseeable future. Learn more and register at https://lnkd.in/eAzUgFbW

Efficiency. It's a loaded word sometimes. But one that I am laser-focused on improving upon with myself and my organization. And I'm sure you're in the same boat. Join the EEC and the Association of National Advertisers on April 9th and explore the essential tools, time-saving tactics, and data-driven techniques to help you streamline your workflow and maximize results. Are you an ANA member? Register here-> https://lnkd.in/gH4cMQCB

In collaboration with the Association of National Advertisers, our Dina Fanelli shares "The Art and Science of Structuring Ask Amounts for Maximum Impact." Discover how a modern, data-first approach to your ask arrays will: ✅ make the ask feel more personal and intentional ✅ align the ask precisely with your supporter's unique journey ✅ allow donors to feel acknowledged in their specific circumstances Find out how in Dina's latest post ➡️ https://lnkd.in/grWC9Ai4.

Are corporations potentially wasting $3.5 trillion in brand value? Achieving consensus in the C-suite for a greater commitment to branding continues to be a challenging task for marketers. https://shorturl.at/PYfOb

The B2 Awards are calling for entries until February 28, 2025. Stand out among industry peers and get the recognition your team deserves. Let's celebrate your extraordinary results and marketing innovation. More details at https://bit.ly/4ig4JZY

As egg prices increase, consumer confidence declines. February figures indicate the third consecutive month-to-month decrease and the steepest drop since August 2021. https://lnkd.in/gcb6DcCa

Performance marketing vs. branding: the marketing showdown that never seems to end. But do they really have to compete, asks our Head of Strategy and Brand Practices Maggie Windsor Gross. Gross believes that the real challenge isn’t choosing a side, but finding the perfect balance — and to do that, CMOs and senior marketers must do a better job of selling the strategy to the C-suite. On the latest episode of the Association of National Advertisers On Scope podcast, she breaks it down, including her insights on: ✅ Why branding and performance #marketing became rivals ✅ How CMOs can sell brand investments to the C-suite ✅ Ways to more accurately measure branding’s impact Thanks to Mike Berberich for a great conversation! Tune in to the full conversation below, or wherever you get your #podcasts. 🎧 https://delo.tt/6049LZjfR

Prepare for the 2025 ANA Advertising Financial Management Conference! From April 27 to 30, join us to engage, strategize, and transform the industry. This year's conference will feature enlightening discussions on sustainability, supplier diversity, and innovative financial management strategies. Network with leaders in marketing procurement and finance, and gain valuable insights to bring back to your organization. Don't miss this opportunity to enhance your knowledge and connections. https://shorturl.at/w48A7 #ANAAFM Presented by Decideware

In our latest edition of Editor Highlights, we dive into the most contemporary insights, trends, and guides in marketing. From the evolution of in-house teams to engaging millennials and gen Z, we got you covered. https://lnkd.in/e2MFwbqn