ASOTU | More Than Cars

Should AI be taught in school? Paul & Kyle think so. Instead of fighting and fearing it, use it to your advantage. What do you think? #AI #Technology

Pepsi pulled off a huge personalized ad campaign. Dealerships, here's how you can too: Imagine scripting a commercial or piece of content. Recording it once... And then personalizing the copy to different customer demographics, so it can reach more people at the heart. That's how Pepsi advertised to 70 different personalized groups, as Melissa Cartagena former Chief Digital Officer of AutoNation. P.S. Did you know, ASOTU CON 2024 is coming up fast in just 63 days. Running from May 13 -16th in Baltimore, Maryland. Learn more and grab your tickets here: https://www.asotucon.com/ #ASOTUCON #Automotive #Carsales #Cardealership #Marketing

What's a 'Shecanic?' It's not just a female mechanic... It's a woman who feels empowered by her car. 💪 She doesn’t need a guy to help her; she knows how to work on her car and understand it like a pro. No more feeling taken advantage of at the shop. Patrice Banks is changing the story and inspiring other women to do the same. At last year's ASOTU CON she shared her mission and how the world famous Girls Auto Clinic started. This year, ASOTU CON 2025 is happening from May 13-16th. Will we see you there? Grab your tickets now: https://bit.ly/4i57TzG #ASOTUCON #Automotive #Autonews #Carsales #Cardealership

There's only 63 days left until ASOTU CON 2025. 👀 Which means we really should tell you.... The main hotel is almost sold out. Tickets are as cheap as they're going to be. If you only go to one industry event for the rest of the year, THIS is the one. Build connections, network with meaning, and explore opportunities at ASOTU CON. Learn more and grab your tickets here: https://bit.ly/4jzPexv We'll keep counting down until the fun *really* starts! ⭐ #ASOTUCON #Automotive #Autonews #Cardealership

Imagine your customers paying thousands more for a car. 🚗💸 Tariffs are driving up vehicle prices and making affordability a challenge. It's not just about higher costs; it’s about the impact on American jobs and exports. 🇺🇸 When vehicles become more expensive to produce and import, your business feels the squeeze. How does this affect you? It might mean higher cost and inventory but with changing policies, it is a waiting game. #tariffs #automotive #autonews #carsales #cardealership

90% of customers can't remember the name of who they bought a car from. Why is that? During last year's ASOTU CON David Spisak shared the problem. It's doubling down on excellent customer service and positive service department interactions. ASOTU CON 2025 is only 63 days away. We'll be on stage diving into leadership, branding, fixed ops, and more. Explore the CON and grab tickets here: https://bit.ly/4jzPexv #ASOTUCON #Automotive #Autonews #Carsales #Cardealership

Host Kyle Mountsier sits down with Ron Andrews, Vice President at Dealer Inspire, to discuss the evolution of dealership websites and the customer experience. Ron shares how Dealer Inspire has always been obsessed with speed and convenience, ensuring that digital retail tools actually help—not hinder—the buying process. With automotive websites becoming more transactional, the focus is shifting to eliminating unnecessary friction by auditing website architecture, removing outdated code, and streamlining integrations. The conversation highlights the importance of top-of-funnel strategies, as innovative dealers are now focusing more on brand awareness, first-party data activation, and smarter media investments. Ron emphasizes that while many dealers traditionally prioritized low-funnel shoppers, those embracing early-stage engagement are seeing stronger long-term results. By aligning site performance, marketing strategy, and customer experience, dealers can create a seamless online-to-showroom journey that drives conversions. 0:00 Intro – Live from the Cars Commerce booth at NADA. 0:43 Speed and convenience win – Dealer Inspire’s focus from day one. 1:54 Too much tech can hurt the experience – Unnecessary plugins slow websites down. 2:55 Audit your website regularly – Many sites still have outdated scripts and tracking codes. 4:23 Automotive websites must become e-commerce platforms – Modern architecture is key. 4:47 Top-of-funnel strategies are winning – Dealers investing in early-stage engagement have an advantage. 5:41 First-party data is a game changer – Dealers need to leverage it for smarter marketing. Learn more about Cars Commerce: https://lnkd.in/exy5curN Ron Andrews is the Vice President, Media and Digital Solutions at Cars Commerce https://lnkd.in/exy5curN

The future of the auto industry is changing fast.🚗 With shifting trade policies, looming tariffs, and manufacturing challenges, what does 2025 hold? Join top industry leaders as they dive into key policy issues shaping production, supply chains, and consumer choices. From USMCA trade agreement updates to the impact of EV incentives and labor shortages, this panel covers it all. Watch now on the ASOTU channel to understand what's next for the automotive world: https://lnkd.in/efnygYdW #Automotive #Autoindustry #Tradepolicy #EV #Evnews #Autonews #Tariffs

We want every guest to feel welcomed to ASOTU CON immediately. That’s why we’re thrilled to have ActivEngage leading Registration & Hospitality this year! From the moment attendees walk through the doors, they’ll be greeted with warmth, energy, and attention to detail, ensuring the conference delivers. Their team will be right alongside ours, ensuring that every guest receives a seamless check-in experience, helpful guidance throughout the venue, or those little extra touches that make ASOTU CON feel like home. With ActivEngage, we know our attendees are in good hands. We couldn’t ask for a better partner to help us kick things off in style! #ASOTUCON #Automotive #Autonews #Carsales #Cardealers

Today, struggling OEM Nissan has announced that current CEO Makoto Uchida will be replaced by Ivan Espinosa, their latest attempt to jumpstart a turnaround. Plus, chaos at a Carmax dealership as a customer rammed their vehicle into the building and China is making AI education mandatory, even for elementary school children. https://lnkd.in/eMc-pzh4 Nissan has appointed Ivan Espinosa as its new CEO, tasking him with accelerating the company’s turnaround after years of turmoil. He takes over from Makoto Uchida, who struggled to win full support internally and is stepping down after five years at the helm. -Uchida’s leadership saw mixed success, with progress on restructuring but falling short on sales targets and failed Honda merger talks. -Espinosa, 46, was selected at a March 11 board meeting and will assume the role on April 1. -A product-driven executive, Espinosa has been serving as Chief Planning Officer, overseeing Nissan’s global product strategy and helping shape its EV and performance vehicle direction. -Nissan faces mounting losses, weak sales, and a junk credit rating, with a significant debt load maturing next year. -Espinosa says he will take a “360-degree look” at the company, emphasizing stability, growth, and strengthening the North American lineup. -Nissan Chairman Yasushi Kimura admitted, “It would be a very challenging start for Ivan.” https://lnkd.in/e6W_wYxs A routine vehicle appraisal turned into chaos at a CarMax dealership in Inglewood, California, when an angry customer drove his Subaru Outback through the showroom, injuring eight people after being upset with his offer. -The incident occurred this past Saturday at 2 p.m., with the driver ramming into the store twice before fleeing the scene. -Two people were critically injured, while six others sustained minor injuries, including two CarMax employees. -25-year-old Andrew Arroyo, reportedly on probation for a “wet reckless” charge, later turned himself in at the LAPD Academy. -A video of the event has surfaced on TikTok and is being used in the police investigation. https://lnkd.in/dg-Q-Z3H Beijing is making artificial intelligence education compulsory for students of all ages, including elementary schoolers. -Starting this fall, schools must provide at least eight hours of AI instruction per year, either as a stand-alone subject or integrated into existing courses. -Elementary students will get hands-on AI lessons, while middle and high schoolers will focus on AI applications and innovation. -The initiative aims to create a “teacher-student-machine” learning model while incorporating AI ethics into the curriculum. -Other countries, including California and Italy, are also pushing for AI education in schools.