𝐈𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐮𝐬𝐢𝐧𝐠 𝐬𝐜𝐢𝐞𝐧𝐜𝐞, 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲, 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠, 𝐨𝐫 𝐦𝐚𝐭𝐡𝐞𝐦𝐚𝐭𝐢𝐜𝐬 𝐭𝐨 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬? #WeXchange is looking for women-led STEM startups that are ready to take the next step in their growth journey. Apply to the 2026 Women STEMpreneurs Competition and connect with investors and ecosystem leaders from across the region! IDB Lab, EWA Capital 👏 Apply by June 30: https://lnkd.in/ez8fqRQV
Amela
Venture Capital and Private Equity Principals
The Global Network for Women Entrepreneurs
About us
Global Platform for Women Entrepreneurs
- Website
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https://amela.club/
External link for Amela
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 1 employee
- Headquarters
- Remote
- Type
- Privately Held
- Founded
- 2023
- Specialties
- venture capital, startups, and entrepreneurship
Locations
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Primary
Get directions
Remote, OO
Employees at Amela
Updates
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✨ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮, 𝐓𝐨𝐦𝐚𝐬 𝐑𝐨𝐠𝐠𝐢𝐨 💜 𝐟𝐨𝐫 𝐬𝐮𝐜𝐡 𝐚 𝐬𝐡𝐚𝐫𝐩 𝐚𝐧𝐝 𝐭𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐢𝐧 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐀𝐦𝐞𝐥𝐚 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬! We had the privilege of learning from the Co-founder & General Partner at Latitud Ventures: a Silicon Valley-based fund backing LatAm-born talent building globally, and one of the most active pre-seed and seed investors shaping the next generation of Latin American tech. He reminded us that fundraising isn't about having the best deck. It's about walking into the room with the right story, the right process, and a deep understanding of how investors actually think. Key takeaways: 🧠 What investors at pre-seed and seed are really evaluating, and it's not what most founders think 📋 How to define the right round size, structure, and timing for your stage ⚡️ How to build an investor process that creates momentum instead of dragging 🎯 What the founders who raise well actually do differently At Amela, we believe founders deserve access to the insider knowledge that used to live behind closed doors. Today was exactly that. Thank you, Tomas, for opening the playbook and showing up with so much generosity for our community 🙏
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Amela reposted this
If I could go back and change one thing about founding Amela, it would be the lawyer. I don't say that lightly. When we incorporated, I was a first-time founder figuring everything out in real time. Nobody teaches you legal structuring. Your MBA doesn't cover it, and the people around you assume someone else already explained it. So I trusted the people who sent me to that lawyer, and I believed that was enough. It wasn't. The advice we got was negligent, and the cost was not abstract. It cost us an investment, caused major delays, and led to thousands in legal fees over the years fixing what should have been done right from the start. Cap table, jurisdiction, founder structure, all of it. The part that still stings is that I trusted people I thought had my back. I did not even know what questions to ask, so I could not tell good advice from bad. I don't give trust easily anymore. But when I do, it is because someone has earned it through real work with real founders. That is why we take legal partnerships at Amela so seriously. Every country, every jurisdiction, we vet who we send our founders to. We have built relationships over time, Cooley LLP, Perkins Coie, Indigo Advisors Group, and now STUDIO LEGAL Rechtsanwälte in Germany 🇩🇪 , because I refuse to let another woman go through what I went through. Amela was built to be that human layer, the connector between a founder who doesn't know what she doesn't know and the people who can actually help her get it right. I think about this every time a founder in our community tells me they are "figuring out the legal stuff later." There is no later. The structure you set up in month one follows you for years. That is exactly why I am hosting this event. Building the Right Founder Structure: Cap Tables in GmbHs and Early Legal Decisions, with Yamila Eraso Peña from Studio Legal. This is the conversation I wish I had right at the beginning of my journey. And even if this is not for you, do a favor to that friend of yours who is just starting that founder journey and pass it along. Join here: https://luma.com/31pux0i5 Limited spots!
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Amela reposted this
If I could go back and change one thing about founding Amela, it would be the lawyer. I don't say that lightly. When we incorporated, I was a first-time founder figuring everything out in real time. Nobody teaches you legal structuring. Your MBA doesn't cover it, and the people around you assume someone else already explained it. So I trusted the people who sent me to that lawyer, and I believed that was enough. It wasn't. The advice we got was negligent, and the cost was not abstract. It cost us an investment, caused major delays, and led to thousands in legal fees over the years fixing what should have been done right from the start. Cap table, jurisdiction, founder structure, all of it. The part that still stings is that I trusted people I thought had my back. I did not even know what questions to ask, so I could not tell good advice from bad. I don't give trust easily anymore. But when I do, it is because someone has earned it through real work with real founders. That is why we take legal partnerships at Amela so seriously. Every country, every jurisdiction, we vet who we send our founders to. We have built relationships over time, Cooley LLP, Perkins Coie, Indigo Advisors Group, and now STUDIO LEGAL Rechtsanwälte in Germany 🇩🇪 , because I refuse to let another woman go through what I went through. Amela was built to be that human layer, the connector between a founder who doesn't know what she doesn't know and the people who can actually help her get it right. I think about this every time a founder in our community tells me they are "figuring out the legal stuff later." There is no later. The structure you set up in month one follows you for years. That is exactly why I am hosting this event. Building the Right Founder Structure: Cap Tables in GmbHs and Early Legal Decisions, with Yamila Eraso Peña from Studio Legal. This is the conversation I wish I had right at the beginning of my journey. And even if this is not for you, do a favor to that friend of yours who is just starting that founder journey and pass it along. Join here: https://luma.com/31pux0i5 Limited spots!
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𝐌𝐨𝐬𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐥𝐞𝐚𝐫𝐧 𝐚𝐛𝐨𝐮𝐭 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐰𝐚𝐲… After the cap table is messy. After the founder split was signed without vesting. After a shareholder clause that looked harmless quietly closed a door at the next round! On June 30 in Berlin, Amela and Studio Legal are hosting an intimate evening on one of the most overlooked foundations of building a German startup: GmbH cap tables and founder dilution. A practical, working session led by Studio Legal, followed by curated networking with founders in the same stage: → How to model your GmbH cap table without surprises → Founder vesting, dilution, ESOP vs. VSOP, what actually works in Germany → The shareholder agreement clauses founders most regret skipping Built for founders 6–18 months in, GmbH incorporated (or about to be), in angel talks or pre-seed. → Apply: https://luma.com/31pux0i5 #Founders #GmbH #BerlinStartups #CapTable #AmelaClub
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and so we were born 💜
I went to some of the best schools in the world. None of them taught me how to raise money nor build a company. Yesterday Angeley Mullins asked me to share my founder story in our Sales & GTM class. I opened my mouth and realized: I never really talk about this publicly. So here it is. I did everything "right". Good grades, top university, INSEAD MBA, landed in consulting and financial services. I had the credentials. I had the network. I had the vocabulary. Then in 2020 I tried to actually build something. A fintech. And I realized I knew nothing. Not "I had gaps" nothing. I mean: I had been trained to be a corporate person. Every class, every case study, every internship pointed me toward a corner office, not a cap table. I didn't know how to make a pitch deck. I didn't know how to write a business plan that wasn't an academic exercise. I didn't know how to build a platform. I spent nights Googling things I thought my degrees had already covered, sending desperate messages to anyone who might help. It felt like a betrayal. Like I'd been sold a story about what preparation looks like, and when the moment came, the story fell apart. And then came the other thing. The thing nobody warns you about in business school. As a woman trying to raise capital, I wasn't even playing the same game. The rooms were different. The connections were different, and even the questions were different. That was it for me. After the fintech I moved into VC, and from the other side of the table I saw it even more clearly: nothing was changing fast enough. I started Amela in 2021 because I refuse to let another woman with a real idea go through that alone. The scrambling, the figuring it all out alone, the feeling of being smart enough but somehow still unprepared. No one teaches you how to sell. No one teaches you how to raise. You have to fail 20 times before it clicks. I wanted Amela to be the human layer, the person you message at 11pm when your investor ghosted you. The founder two steps ahead who tells you what actually worked. The community that says "this is normal, here's what to do next" when everything feels like it's falling apart. If you're one of those women, I'd love for you to find us. DM me or look us up.
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excited to partner with the best!! H&M Group
Fundraising is often discussed in terms of outcomes: rounds closed, valuations achieved, capital secured. What tends to get less attention are the decisions behind it - when to raise, from whom, and how financing choices shape a company's trajectory. Next week in Berlin, we're partnering with Amela to host "Funding Your Way" - an evening focused on exactly these questions for female founders in consumer and e-commerce. Together with founders and investors, we'll discuss different paths to growth, lessons from fundraising journeys, and practical considerations around building and financing a business in its early stages. Curious to learn more? You'll find the registration link and additional event details in the comments below!
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Amela reposted this
One of the things I've appreciated most throughout my career is having mentors. People who challenged my thinking, offered a different perspective, or simply helped me see opportunities I couldn't see myself. That's one of the reasons I enjoy mentoring through Amela Recently, I had the opportunity to spend time with two female founders, and I left both conversations feeling inspired. As mentors, we often think we're there to share our experience. The reality is that I usually leave these conversations learning something myself. This time, I was reminded of two things. There is rarely a perfect time to start something. At some point, you simply have to decide to begin. And resilience matters more than we often give it credit for. Building something from scratch requires a level of persistence that most people never see behind the scenes. Perhaps that's why I enjoy these conversations so much. They remind me of different moments in my own journey and the people who helped me along the way. A big thank you to Anais Cisneros for creating a community where women can support, challenge, and learn from one another. And thank you to Sofia Otegui and Alicia Vivanco for trusting me with a small part of your journey and allowing me to learn from yours as well. I can't wait to see what comes next for both of you.
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Amela reposted this
One of the things I've appreciated most throughout my career is having mentors. People who challenged my thinking, offered a different perspective, or simply helped me see opportunities I couldn't see myself. That's one of the reasons I enjoy mentoring through Amela Recently, I had the opportunity to spend time with two female founders, and I left both conversations feeling inspired. As mentors, we often think we're there to share our experience. The reality is that I usually leave these conversations learning something myself. This time, I was reminded of two things. There is rarely a perfect time to start something. At some point, you simply have to decide to begin. And resilience matters more than we often give it credit for. Building something from scratch requires a level of persistence that most people never see behind the scenes. Perhaps that's why I enjoy these conversations so much. They remind me of different moments in my own journey and the people who helped me along the way. A big thank you to Anais Cisneros for creating a community where women can support, challenge, and learn from one another. And thank you to Sofia Otegui and Alicia Vivanco for trusting me with a small part of your journey and allowing me to learn from yours as well. I can't wait to see what comes next for both of you.
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🤔 𝐌𝐨𝐬𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐫𝐚𝐢𝐬𝐞 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐰𝐚𝐲... Wrong investor. Wrong stage. Wrong terms. Or the deck that quietly killed the conversation in the first 30 seconds. On June 22 in Berlin, Amela and H&M Group Ventures are hosting 𝐅𝐮𝐧𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐖𝐚𝐲, a practical evening on raising capital, built for female founders in consumer and e-commerce. Pub quiz: "Do You Know Your Funding?", test your knowledge in teams. Panel moderated by Anais Cisneros, with three founders and investors who've actually done it: Julia Bösch, Svenja Tegtmeier and Kathy Gromotka What you'll get: 💰 Sources of capital, from bootstrapping to corporate 📊 Pitch deck do's and don'ts from the people who fund 🚩 The red flags investors see, and how to avoid them Free event. Curated guest list. Side event to K5 Future Retail Conference. Built for founders who are actively raising or about to! → Apply: https://luma.com/4s8o24qq #Founders #Fundraising #ConsumerStartups #BerlinStartups #K5 #AmelaClub
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