The 4 Biggest Challenges Affecting Your Production Budget: 1. No Standardization = Moving targets & skyrocketing budgets. 2. Missing Guidelines = Tension over change orders & invoice mismatches. 3. Data Paralysis = Stuck justifying decisions instead of making them. 4. Integration Issues = Siloed experiences lacking brand synergy. Sound familiar? It’s time to rethink and streamline your production strategy!
Advertising Production Resources (aka APR Consulting)
Advertising Services
Denver, CO 6,538 followers
APR helps brands figure out how best to produce their marketing content and brand experiences. #productionoptimists
About us
Advertising Production Resources (APR) is a Woman-Owned & Women-Led content creation optimization consultancy that oversees over $1 Billion in annual production spend and agency fees for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, Digital Videos, Web, Mobile, Social, and Experiential, our 150+ team members around the world collaborate with advertisers and their creative resources to establish best practices & locate efficiencies in their content creation ecosystems. Our integrated approach and world-class benchmarking drives innovation, improves production acumen, and increases return on investment for all of our clients.
- Website
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http://www.aprco.com
External link for Advertising Production Resources (aka APR Consulting)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Denver, CO
- Type
- Privately Held
- Founded
- 2000
- Specialties
- media production management, cost optimization, cost consulting, production consulting, production process audits, marketing technology consulting, experiential consulting, digital production, social media production, content optimization, Marketing Operations, Advertising production, Business Affairs, digital, social media, events, centers of excellence, martech, gaming, Diversity and Inclusion , Brands, and global marketing
Locations
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Primary
Get directions
1001 Bannock St
Unit #526
Denver, CO 80216, US
Employees at Advertising Production Resources (aka APR Consulting)
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Richard Kirstein
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Anne Marie Lasher
Senior Managing Advisor, Content Creation | Marketing Operations | Former Director of Integrated Production
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Mary Catherine Dunn
Managing Advisor | Brand Executive Producer | Agency Management, Production, Project Management, and Operations Guru
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Trish Murray
Updates
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APR’s Director, Content Technology Solutions, David Iscove, joins ANA's Marketing Operations & Transformation Forum in this session for ANA Members: 𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘪𝘻𝘪𝘯𝘨 𝘈𝘐 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨: 𝘉𝘳𝘪𝘥𝘨𝘪𝘯𝘨 𝘛𝘰𝘥𝘢𝘺'𝘴 𝘚𝘺𝘴𝘵𝘦𝘮𝘴 𝘸𝘪𝘵𝘩 𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸'𝘴 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺. 🚀 Members can tap in to learn more about: 1. 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Discover how integrating AI into marketing workflows can revolutionize your strategies and drive measurable results. 2. 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘆𝘀𝘁𝗲𝗺𝘀: Learn about the importance of evolving existing systems like Project Management, Digital Asset Management, and Metrics Dashboards to seamlessly incorporate AI. 3. 𝗣𝗿𝗼𝗺𝗽𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝗶𝗲𝘀: Explore the benefits of a well-organized Prompt Library in ensuring consistent and high-quality AI-generated content. Sign up here ——> https://hubs.ly/Q037ZCl20
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Want to improve your Event Production for 2025? By soliciting multiple bids, you can ensure cost efficiency, quality assurance, transparency, & innovation. Our experience shows that projects utilizing competitive bidding are way more likely to stay within budget and statistically likely to meet or exceed client expectations. Learn how. 👇 #EventProduction #CompetitiveBidding #MarketingEfficiency
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AI isn’t just a fancy tool—it’s the secret sauce driving innovation, efficiency, and creativity all in one flow. From strategy to execution, it’s reshaping how brands thrive. The best part? Most of us are only scratching the surface. How are you using ai to optimize your production ecosystem? 🚀 #FutureOfWork #AIForBrands #CreativeProduction #ProductionOptimists
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Interested in working with a social influencer?! APR's Influencer Marketing Advisor, Georgina Whalen, is speaking at Creator Economy Live in Vegas, hosting a roundtable on how creators and brands can bridge their digital and physical worlds. With the creator economy predicted to reach half a trillion dollars by 2027, it's a great time to connect with Georgina about how APR can help take your influencer marketing to the next level and deliver campaign ROI. #creativeproduction #socialinfluencers #creativeeconomy
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𝕌ℙ𝔻𝔸𝕋𝔼: 𝕋𝕚𝕜𝕋𝕠𝕜 𝕕𝕚𝕕 𝕘𝕠 𝕕𝕒𝕣𝕜.....𝕗𝕠𝕣 𝕒 𝕞𝕚𝕟𝕦𝕥𝕖. Much has been said about the potential ban, the temporary shutdown, and the questionably enthusiastic return. And while no one can be sure how the new U.S. administration will alter the social media landscape, new players are already cropping up as competitors. Read more in our update ----> https://lnkd.in/eGhvuYwi
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Mergers can often read as game-changers. Here, we share actionable tips around the recent Getty-Shutterstock merger. Has this impacted the future of your creative production ecosystem? 💬 #CreativeProduction #ProductionOptimist https://lnkd.in/exFXBviY
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A possible TikTok ban in the U.S. could really shake things up for social influencers, production processes, and how you handle your DAMs. If your brand relies on TikTok to connect with audiences and boost growth, it's time to adapt quickly. But hey, change also brings new opportunities! Let's dive into the potential impacts and how APR can help you navigate them. #tiktok #tiktokban