ABA Banking Journal

Good financial education can change the direction of someone’s reentry journey. We’re proud to be in this work alongside friends and partners at Beneficial State Bank and CROP Organization to expand financial resources and education for formerly incarcerated people, and grateful to ABA Banking Journal for sharing what’s possible when banks and financial institutions invest in community. Read the full article: https://lnkd.in/gAZtzcZn

Everyone agrees, from the FTC to the FBI - fraud and scams are on the rise. But questions are swirling about how to address the growing threat on a national scale. While AI-backed fraud loss insurance is the best way for businesses to mitigate fraud's impact on the bottom line, curious to hear what other tactics organizations are deploying to stay ahead of fraudsters. Want to hear more about the national threat fraud poses? Listen via ABA Banking Journal: https://bit.ly/4nqIFza #fintech #fintechinnovation #ai #digitaltransformation #fraud #frauddetection #fraudrisk #financialfraud #riskmanagement #fraudprotection #fraudlossinsurance #identityfraudloss #identityfraudlossinsurance

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗿𝗶𝗺𝗮𝗰𝘆 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝘁𝗵𝗲 𝗴𝗮𝘁𝗲𝘄𝗮𝘆 𝘁𝗼 𝗱𝗲𝗲𝗽𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀—𝗯𝘂𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻 𝟮𝟬𝟮𝟱 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. Today’s consumers hold multiple accounts, interact with digital-first competitors, and redefine what “main bank” really means. For marketers, that means primacy isn’t just about acquisition—it’s about driving early engagement, sustained usage, and measurable value. mark gibson'𝘀 𝗻𝗲𝘄 ABA Banking Journal 𝗼𝘂𝘁𝗹𝗶𝗻𝗲𝘀: • Why the traditional definition of primacy no longer works • How marketing can play a leading role in onboarding and deepening relationships • Five strategic tactics—powered by CRM, automation, and personalization—that help secure primacy early and protect it long term The bottom line? Primacy isn’t a moment—it’s a marketing-led, cross-functional effort that delivers outsized impact on revenue, retention, and lifetime value. #bankmarketing #marketingstrategy https://lnkd.in/e5KW5uCv

On the latest episode of the ABA Banking Journal Podcast, Krysti Cunningham of Security National Bank in Omaha, Nebraska — and winner of the 2025 Distinguished Service Award for Risk and Compliance — discusses the importance of constant learning as a risk and compliance professional, the future of careers in risk and compliance, and more. 🎙️ Listen to her insights: https://aba.social/415I2RX

Fraud is evolving—and so are we. We’re incredibly proud to see our very own Laurel Sykes, J.M. Chief Risk Officer at American Riviera Bank, featured in the ABA Banking Journal’s latest piece on fraud prevention. In the article, Laurel shares how fraud is not just a monthly or weekly issue—it’s a daily challenge. From romance scams to phishing attacks, fraudsters are becoming more sophisticated, and Laurel’s leadership ensures we stay one step ahead. 💬 “The most important thing, when it comes to education, is to hit every stakeholder,” Laurel emphasizes. Her commitment to proactive education and tailored messaging is helping protect our clients and communities every day. 👏 Thank you, Laurel, for being a trusted voice in the fight against financial fraud. Did you know American Riviera Bank (arbv) has a dedicated fraud expert on staff? Meet Ana Garcia! She is here to help! Call, click, or visit a branch today. 📖 Read the full article here: https://lnkd.in/gA3FnAiN

Not only are we celebrating #ABA150 in 2025, we also are commemorating the 100th anniversary of the ABA Foundation. That's 100 years of providing banks with the tools, resources, and support they need to educate Americans of all ages on the importance of financial education. Read more in ABA Banking Journal from ABA Chair and Atlantic Union Bank CEO John Asbury: https://aba.social/4eC7zYO #ABAFoundation100

The latest ABA Banking Journal survey confirms what many bank marketers already know: 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 (𝗠𝗔𝗣𝘀) 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲. Second only to CRMs in adoption, MAPs topped the list as the most impactful tool for bank marketers in 2025. Why the surge in adoption and comfort? 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗼𝗻 𝗶𝘁𝘀 𝗽𝗿𝗼𝗺𝗶𝘀𝗲—empowering small teams to do more, enabling personalized journeys, streamlining email and social media efforts, and linking seamlessly with CRM systems for lead scoring and campaign follow-up. Read Ally Akins new ABA article! #BankMarketing #MarketingAutomation #ABA #Martech  https://lnkd.in/eTDPYk2C

👏 👏 Big congrats to Krysti Cunningham CRCM CERP on your well-deserved award!! And thank you for your ongoing distinguished service! https://lnkd.in/esXbWQdC #ABARCC

Strong partnerships between local colleges 🎓 and community banks 🏦 are driving economic growth and revitalization — even as higher education faces challenges. Hillsdale College and the University of Michigan show how collaboration fuels innovation, job creation, and stronger communities 💪. BD&E's team of experts provides community banks with the tools and services they need to support these vital local partnerships and better serve their customers. 🔗 Read more in the ABA Banking Journal: https://lnkd.in/eqb3cDyV #Banking #BankingIndustry #CommunityBanking #CreditUnions #CustomerTrust #ThoughtLeadership

I’m honored to be featured in the ABA Banking Journal "The Thrill of Recognition." It’s a privilege to share my authentic experiences within the banking industry, and I’m grateful for the opportunity to contribute to such a respected publication. In this read I share how winning the American Bankers Association Emerging Leader Award has supercharged my professional growth! (Reminiscing and Reading it gives me chills because I can see what’s next). My career journey since receiving the emerging leader award has been transformative! If you’ve followed my journey over the last couple of years, you’d agree! I’ve had countless people witness and share their perception of my transformative journey and how they’ve been inspired! (Let’s keep the conversation going, meet me in the comments 😉👇) I want to encourage others in the industry, to consider applying or nominating an extraordinary emerging leader for the ABA Emerging Leader Awards! The submission deadline is June 20th. Check out the 2 min read and submit your nomination: https://lnkd.in/eB6ETgyp #ABAJournal #Banking #Leadership #AmericanBankersAssociation #ABA #AUB #VBA #EmergingLeaders #atlanticunionbank #Raisingthesails #SailingTheC