100 Thieves

100 Thieves x LISA We just wrapped an incredible five-day pop-up and fan experience at the 100 Thieves Compound in LA, where we welcomed thousands of fans to celebrate gaming, music, and culture. Partnering with TADA Entertainment, we created an interactive space that brought the community together. One of the biggest highlights? 50 lucky fans scored an exclusive meet & greet with LISA, where they got to ask questions, hear behind-the-scenes stories about White Lotus, and learn more about her creative process while developing her first solo album. The energy in the room was unreal, making for an unforgettable experience. Huge thanks to everyone who came through and made this event a success. More to come. 🔥 #100Thieves #TADAEntertainment #LISA #WhiteLotus #FanExperience

Introducing the Lexus Studio, the home of 100 Thieves content.

We’re coming off an eventful weekend filled with esports across multiple titles: League of Legends (LTA), Call of Duty (CDL), and Apex Legends (ALGS). Although we didn’t achieve the results we were aiming for, we saw some historic performances and record-breaking viewership to major wins and top-seed placements. - LA Thieves made a historic run to the Grand Finals of Major I in Madrid. Though they came up just short, pushing the Championship to Map 11 in Game 7 proved the incredible skill, passion, and determination of this squad—especially considering they’ve only been playing together for a couple of months! - The tournament pulled massive viewership, averaging 113K viewers with nearly 4M hours watched. LA Thieves delivered two of the most-watched matches, peaking at 213K and 170K viewers—impressive numbers, especially with matches starting as early as 7 AM PT due to the European time zone. - The team also dropped their alternate adidas Championship Sunday jersey, which came close to breaking a single-day sales record. - 100 Thieves League of Legends team had a dominant weekend, securing 1st seed in North America heading into the Spring Split and locking in 1st seed in Brazil. - 100 Thieves Apex competed in Japan for the ALGS, another huge event with massive viewership. The tournament averaged 175K viewers and peaked at 540K. - 100 Thieves collaborated with Crazy Racoons, the top esports organization in Japan to launch a limited-edition capsule. Such an epic weekend for 100 Thieves, our fans, and the esports community. If you are interested in watching our esports teams play, visit our website (100thieves.com/schedule) for our newly released esports calendar.

A heartfelt thank you to Crocs for your generous donation and unwavering support during such a challenging time. Your partnership and commitment to helping those impacted by the Los Angeles fires are truly inspiring and deeply appreciated.

Proud to unveil our new 2025 adidas x 100 Thieves jersey—our official primary jersey and the perfect kick-off to our second year of partnership with adidas. This drop is extra special, with a portion of the proceeds going to the American Red Cross to support those impacted by the Los Angeles fire. Huge thanks to our partners— Lexus AT&T, Higround and Neuro for making this possible. More exciting drops are on the way, stay tuned! #100Thieves #adidas #LAstrong

Los Angeles is our home, and we continue to pray for our city and are committed to finding opportunities to help those in need. We’re proud to announce the launch of a limited-edition charity capsule that can be purchased at 100thieves.com, with 100% of the profits being donated to support these incredible organizations: Baby2Baby Los Angeles Fire Department Foundation Entertainment Industry Foundation Every purchase directly contributes to vital relief efforts, from aiding families in need to supporting first responders and rebuilding affected communities.

So many people have lost everything to the devastating wildfires in Los Angeles and our hearts break for them. In an effort to relieve wildfire destruction, we'll be hosting a Clothing Drive at the Compound starting next week. Any and all donations are appreciated.

100 Thieves on The Lead’s Foremost 50—let’s go! Shaping the intersection of gaming culture and lifestyle has always been at the core of what we do. Collaborations with partners like adidas, Crocs, and Oakley have helped us redefine what it means to push boundaries in this space. Big thanks to The Lead for recognizing the vision and to our community for driving us forward every step of the way. #100Thieves #TheForemost50 #GamingCulture #LifestyleRedefined

It's been an incredible year for brand partnerships at 100 Thieves, 2025 will be even greater! Let's connect. And thank you for the feature, Digiday! https://lnkd.in/gemqAPga

We're officially at 7 Years of 100 Thieves 🖤