What are the best ways to write a social media blog post that stands out?

Niching is the way to go here! Be very precise who you are talking about and what you want to talk about. For example, mums. It can seem niche, but what if you talk about "Mums who after taking care of their kids want to reintegrate the corporate world." It is niche, to the point, and will help you to write an even more engaging article.

Irrespective of the channel, it is important for your social media blog post to be authentic - a genuine reflection of who you are and what you believe in. That authenticity will lead you to write about things that resonates with your readers.

First, invest in your personal development, and know the tactics involved in writing great blog posts. Know Your audience and niche down to the specific area you would like your audience to know you for. Be strategic in creating compelling bangs and your CTA.

Most articles you see online are about "me" - My achievements - My awards - My activities - My products. While they should be about "you" - Your problems - Your solutions - Your transformations. The easiest way to stand out is to make all your content about your customers

It is also important to remember that the Internet is oversaturated with similar content created for the exact same audience. For instance, if your target group is people in their 20s, 30s, and 40s who wish to improve their financial literacy, you will have to consult other articles aimed toward them. Knowing your audience would not be enough, you have to see what competitive articles are saying about the same topic. After careful evaluation, you will find areas to improve upon and make the content further tailored for your target audience. This way, you will be able to address their pain points more comprehensively.

Understand the demographics, interests, and preferences of your target audience. Tailor your content to resonate with them. Include eye-catching visuals such as images, infographics, or videos. Visual content tends to grab attention more effectively than text alone and keep your posts concise. Social media users often scroll quickly, so get to the point and deliver your message succinctly.

Not only do you have to know your audience and optimize for SEO but you have to give them something worth reading. They want to know what's in it for them, what is the transformation.

Keep it authentic. If you have moments of reflection, find ways to share about them. The more genuine you are, the better the engagement will be. People want to hear stories of growth and turning points, even if it's not a moment of triumph. It's the smallest things that can end up making a big impact in our individual lives—share what those things have looked like in your life. The more pictures you share to go along with your stories, the better. Most importantly, don't over-think. Some posts will flop, and that's just the nature of being a content creator. Experiment, share authentically, and iterate as you go.

Craft attention-grabbing headlines, use compelling visuals, and keep it concise. Spark engagement with questions, polls, or calls-to-action. Embrace authenticity, share relatable stories, and leverage trending hashtags. Optimize for mobile readability and maintain a consistent posting schedule. Foster a genuine connection with your audience through meaningful interactions and timely, relevant content.

In the context of writing, whether it's a blog post, article, or any other content, knowing your audience is essential for creating content that resonates, engages, and effectively communicates your message.

A good title of blog = Social media post hook Everyone talks about how important a hook is. 🎯 It excites people and wants them to know more. Just like that if your title is good, catchy then people would love to read more of it. 🤩 How to write a good title for Google blog? + Search competitors + See what's already getting clicks + Ask yourself would you click this title These 3 steps are enough to write a compelling and scroll stopping title. 🔥

-- Write a provocative title. (This is different than writing a click-bait-y title.) Express a strong opinion, even a contrarian one. Write a title that's the opposite of what people expect you to write. -- Use the pronoun "you." -- Write a trailing title...and complete the main idea in the first sentence of your post.

Your headline is the first thing users see. Make it compelling, concise, and intriguing. Use language that sparks curiosity or promises value.

There is a fine line between a catchy title and a click bait. If you can offer an answer to your audience's questions right from the title you will win more than with a catchy title that says nothing. Optimize for user intent!

90% of the work is done on the hook - I believe Halbert said that People won't read unless you give them a reason to So focus on hooking them in and then write to keep them till the end

Feed their curiosity. Without fooling them! Using catchy titles is fine as long as it stays true to what it promises in the content. If not, be prepared to lose your audience!

Clickbait isn't inherently wrong, but delivering misleading content is. Ensure that your titles are catchy while providing genuine value within the content.

Creating a compelling blog post title is crucial for capturing your audience's attention. It's the first thing they see, and it can make or break their decision to click and read further. To craft an effective title, it should be attention-grabbing, arousing curiosity, and clearly conveying the value of your content. Keep it clear, concise, and relevant to your topic and audience. You can employ various techniques like asking questions, making promises, using numbers, or adding descriptive words to make it more appealing. Utilizing tools like CoSchedule Headline Analyzer or BuzzSumo can help test and optimize your titles for maximum impact.

In an era where there are a thousand things trying to compete for your attention. Headline makes a significant impact. You need to have the right headline that tickles the curiosity and makes them read further.

A good title is already 50% of the content! Your title should captivate your audience in a way that they want to read more. Use an attention seeking title!

Social media is fast paced as people are quickly scrolling through posts to find entertainment. You must put more work into your introduction. Sometimes, it's better to write your introduction after crafting the post. Make it: Clear Short Simple. Relevant Incorporate: Promises Keywords Power words Pain point and solutions

Readers have an average attention span of 0.7 sec. Your introduction needs to offer answers from the first second of reading. Better to offer value from the first sentence than a story that says nothing. Connect with your reader. Make it about them.

The secret to getting attention is to stir an emotion. A reader decides to continue reading or not by the end of the second sentence. Unless the first few words evoke a strong emotion, the rest of the post will go unread. The best of the emotion is Hope. How we can do this: - Press on a problem and its pain - And then promise a solution - Impress why you are the authority to trust The reader will be hooked to read until they discover the solution. If we instill Hope by the end of the post, we have gained a new follower.

Get right to the point: what's the question your audience is asking that your post is answering? To help themselves think, writers often write long, throat-clearing introductions. That's fine for drafting, but get rid of them in editing. Get right to the point for your readers.

This is what we call a hook; it's intended to keep your audience engaged throughout the entire content. Always aim to start with a hook before proceeding further.

Engage in conversations. Don't make it a monologue. Start with a question that hits your readers' red buttons. What hurts? Or what sparks joy? What do they want to move towards and away from? Make them feel like you are reading their thoughts, like you predict what they are feeling while reading.

Às vezes sinto que escrever um artigo de blog é como contar sobre o meu filme favorito para um grupo de amigos muito ocupados. Quero que essas pessoas assistam ao filme, mas sei que o tempo deles é precioso. Por isso, preciso ir muito além da sinopse padrão e chamar atenção já nas primeiras frases. Para conseguir isso, eu costumo falar algo intrigante, por exemplo, contar uma curiosidade, soltar um spoiler suave (daqueles que não atrapalham a experiência) ou fazer uma pergunta que faça a galera a pensar “Eu preciso saber mais sobre isso!” Usar essa maneira de pensar tem me ajudado a ter sucesso escrevendo introduções envolventes, que criam conexão com o público e que instigam a continuar lendo o texto. 💖

Crafting an engaging blog post introduction is your golden opportunity to captivate your audience right from the start. In these few lines, you must hook their interest, introduce your topic, and establish the tone for your post. Keep it short, straightforward, and utterly captivating. You can employ various techniques to achieve this feat - weave an enticing narrative, drop a surprising fact, leverage an expert's wisdom with a poignant quote, or present a problem that resonates deeply with your readers. But here's the clincher: a crisp, powerful thesis statement. It acts as your content's guiding star, succinctly summarizing your main idea and the purpose of your post.

The title always works as a hook for a blog but then the story body too must be relevant and useful according to the target audience one intends to connect with. The concluding lines must be in tune with the entire blog. It could also be a CTA.

Even though it's not writing, watching TikTok has been really valuable for me in learning more about hooks. Because most TikTok videos are short and viewers expect super quick content, many TikTok creators have to hook viewers within only 1-2 seconds. It's all about making the audience more curious.

After knowing your audience, you have to understand where they're coming from. What are their pain points? How can you address their concerns? Be in their shoes and empathize. In that way, you can come up with a blog post that is relatable and shareable. You have to get their attention because people nowadays only go for long-form content to find relevant answers to their questions.

While striving to be catchy, don't overlook adding value. I notice many creators forget this aspect, which can lead to losing trust and connection with your audience.

One of the ways you can make your blog more valuable is by suggesting what else the reader can read to gain more insight. If you are talking about the impact of choosing the right colours for your website, you may want to add a link to one of your previous blogs that talks about colour psychology and consumer behaviour. This way you will be able to give more.

When people read a post they often want to learn something new. This is especially so on LinkedIn because it's a business platform. They're not here to be entertained but if you can edutain - educate and entertain at the same time - you'll earn fans. Sharing valuable content positions you as the expert on the subject and builds your credibility. People start to trust you and know that your posts are worth reading and watching. All this helps build your professional brand.

I hate clickbait! Bring value and genuine curiosity to your page with the content you post. In my industry, sales, the modern buyer is seeking you out and your solution. They are educated and have done the research, let them contact you as a trusted source of information because of your content rather than selling to them.

Clearly convey why your content is relevant to the reader. Addressing their interests, needs, or concerns in the introduction establishes a connection and convinces them that your content is worth their time.

Valuable is a matter of perspective. Most folks I know, struggle to turn ideas into words. But put them on a camera and they can talk for hours on subjects they're passionate about. So get on camera. Transcribe it. Turn it into micro content. Content for days. Valuable content.

There's loads of content out there, so make sure you're coming from a place of experience and offering something that's different from anything AI could create. If you're not an expert, just an in-house marketer, then the best thing to do is ask someone who is experienced in this niche about the questions they get asked and the changes they are seeing in the market. Generic isn't going to cut it anymore- many of the below tips are, ironically, examples of what I mean. Super generic, spun tips mean nothing anymore. Social media users want real-life examples and content they've not seen before: find a way to give it to them.

Valuable content is important, but the delivery of it is paramount. Don't hesitate to provide that value right away by BLUFFing and providing the Bottom Line Up Front. Readers want value right away--they don't want to have to look for answers. If you bury the valuable content in the post, you risk losing your audience entirely.

Having a clear call to action at the end of your blog post is not only a way to “sell” your audience, but it is also a way to increase engagement. We all want the ‘call to action’ to directly connect to positive ROI, however, a return on engagement (ROE😉) can be equally beneficial for your digital platform; so let’s mix it up. Try this call to action mix on your next set of blog posts: •End with a call to click a link for more info, services, or products. •End with a call to follow the blog or share the post. •End with a call to readers to add any info you may have missed. Many enjoy feeling like co-contributors, and this is great for getting the algorithm to work for you with the increased engagement.

Keep in mind that reflection in-and-of-itself can be a form of action. It's not always about having your reader go out and do something. Sometimes it's as simple as encouraging them to pause and reflect.

One of the points that is often overlooked is a call to action. This is very important because of the fact that your audience will tend to stay in Inertia unless any external force is acted. This is Newton's law of Inertia. So expecting that the audience will take action based on your post is not the way to go. Make sure you make them take action by ending with a button to click or comment or anything that is a clear indicator to take action. Because the result is directly proportional to the action.

Don’t think like a marketeer! We see a lot of the same types of posts that may as well have been copied and pasted from 100 other accounts. Posts that really stand out are authentic, funny, provocative and informative. They should add value to the person engaging with your ideas - that’s right, ‘the person’, not ‘audience’. Ask yourself ‘would I stop scrolling and be curious if I stumbled across this post?’ If the answer is no, get back to the drawing board.

If you don't include a clear call to action, you're missing out on a lot. Always provide direction to your audience about what to do after watching your content.

Clearly state what action you want your audience to take. Whether it's liking the post, sharing it, or visiting your website, a strong CTA can drive engagement.

One of the typical mistakes that many creators forget is the point of call to action. Newton's first law of Inertia clearly states this any object continues to stay in Inertia unless an external force is applied. So when there is no call to action your readers stay in the same situation so ensure you have a clear and only one call to action.

Nah, this is largely BS. How many folks prefer a no-sell sell? If you post decent content, keep experimenting, be real, listen, ask, and rinse and repeat as often as necessary -- then there will be little need for a 'call to action'. If there is no action required, then leave people to read your content and do as they will. Keep 'calls to action' to the occasional post. Be one of the rare folks online who doesn't seem like they're desperately trying to sell something.

Call to action. Pretty obvious, right? The best thing to do is know what type of post converts with the best CTA. Is it a phone call? Text? Perhaps it's visiting the website. This ties back in to knowing your audience and having a clear message.

be always honest , the call action will come good. Use emoticons or buttons or other symbol, make people understand you can be trusted.

Optimization for SEO is key. I reccomend using tools like Yoast if you are using Wordpress or even built in tools on your SquareSpace site.

My favorite SEO tool is Ubersuggest. I can help you see what keywords you have a chance to get found for and gives ideas of other keywords you may not have thought of.

SEO is the secret sauce that can propel your blog post to new heights. It's the engine that determines whether your content shines brightly on search engines or remains in obscurity. To harness this power, focus on meticulous SEO optimization. This involves carefully choosing relevant keywords, crafting persuasive meta tags, structuring your content with headers (H1, H2, H3), and incorporating authoritative internal and external links. The key is to strike a balance between optimization and user-friendliness. Tools like Yoast SEO, SEMrush, or Moz act as your trusty guides, helping you refine and elevate your SEO game for maximum exposure.

Interne und externe Links sind neben den richtigen Keywords eine elegante Methode, um auf weitere Blogartikel hinzuweisen und die eigene Expertise zu festigen. Dagegen ist eine Aneinanderreihung und Wiederholung von Keywords langweilig zu lesen, unkreativ und lieblos.

Optimizing content for SEO is crucial for online visibility and business success. SEO, or Search Engine Optimization, improves a website's ranking on search engine results pages. By optimizing content, you enhance its discoverability and reach a broader audience. SEO-driven content utilizes relevant keywords, making it easier for search engines to understand and index. Higher rankings mean increased visibility, driving organic traffic to your site. This not only boosts brand awareness but also establishes credibility, as users often trust sites appearing at the top of search results. Optimized content also improves the user experience, ensuring that information is structured logically and is easy to consume.

Optimizing SEO is a way of making your work more visible and valuable to your audience. It involves improving various aspects of your website, such as content quality, keywords, site structure, technical aspects, backlinks, and social signals. Optimizing SEO requires constant monitoring and updating of the site to keep up with the never ending needs and preferences of both your users and the search engines. Optimizing SEO is not a quick fix, but a long-term investment that can bring you more traffic, conversions, and revenue. Constantly keep at it!

SEO is your calling card. Without it all the hard work goes to waste, I have seen this happen! Make sure to add your key words and summarize your article with key points and optimize all of your points into the meta data tags.

SEO enhances blog post discoverability by improving the post's ranking on search engine results pages (SERPs), increasing visibility to a wider audience. Effective SEO practices, such as incorporating relevant keywords and meta tags, make the content more accessible to search engines, improving its chances of being indexed accurately. This optimization not only attracts organic traffic but also ensures the post aligns with user search intent, enhancing its overall relevance, and contributes to the overall topical/industry authority of a brand.

SEO is the engine that propels your blog post to greater visibility. Here's the essence of optimizing for SEO: ✨ Optimization Essentials: Transform your blog post into an SEO powerhouse by strategically incorporating relevant keywords, meta tags, headings, and links. 🌿 Natural and User-Friendly: A stellar SEO strategy seamlessly integrates into your content—natural, consistent, and user-friendly. Strike the right balance for a winning formula. 🛠️ Tools for Triumph: Propel your SEO game with tools like Yoast SEO, SEMrush, or Moz. These wizards analyze and enhance, providing actionable insights to elevate your post's SEO standing.

My big tip on this is to get started. You will learn what works for you by practicing. I know that this is scary and can feel lonely at the beginning when you may not have many followers. But writing and sharing your stories is the best way to hone your voice, develop a community, and learn what works and what doesn't.

Dive into a world beyond hashtags and likes, where unconventional tactics turn ordinary posts into viral sensations. Discover the magic of interactive content, unexpected visuals, and community empowerment. It's time to break the scroll-stopper barrier and redefine your social media game!

Be authentic and be comfortable being vulnerable. Too many people are trying to look their best, show their best and "humble brag" about their successes. When you share what really happens behind the scenes, when you share your failures and the lessons learnt, these are what truly stand out!

I find it really useful to bounce ideas off people I know before I commit to pursuing them. This can be just the idea or title, or even an outline of the post itself. Sometimes you need that second opinion. You just need to make sure you find people that will give you an honest opinion and not just tell you it's a good idea regardless.

Elucidate complex ideas in a simple manner, using less words. Audience do not just want quality information, they want it in an easy to comprehend format. If you can deliver that, you are gonna stand out.

Don't be afraid to sound like YOU. If you're writing to build your audience, make sure your personality shines through. Nobody likes monotone or robotic, write like you speak, create connection, make them laugh, share personal stories and anecdotes...you are FILLED with knowledge, so show that with your personality.

Include a quick conclusion: give your readers the bottom line or summarize the content of your post. Jumping from your post to a CTA without a good conclusion can seem abrupt and sales-y.

The secret you are looking for is not really a secret... One useful tool in making a good piece of writing stand out is having an engaging and thought provoking hook. This can even be more effecting that the heading in some instances. Put simply, a hook is the first line / sentence at the top of a piece of writing that catches the attention of the reader, draws their interest and sets the tone for the rest of the text. This can be a quote, a question, an anecdote, a surprising statistic etc... This simple device, supported by good piece of writing, can make a world of a difference.

Proofread. Proofread. Proofread. While I agree with one of the contributors here that over-editing can waste time and perhaps demotivate you as well, it is vital to screen your writing for rookie errors. We don’t go to work in grimy clothes, why should our writing? Both, technology and colleagues would (and should!) help. Also, contrary to common advice here, please DO NOT write like you speak! Most of us don’t speak even our mother tongues correctly, let alone English. An old boss would often say, “If grammar and honesty are on your side, you’re invincible.” I would add simplicity to the mix and run with it. Conversational language in the Indian context, at least, is bound to yield disastrous results in professional communication.

Your blog acts as a library of information. It is working for you 24/7 as people can be searching online at any time. This makes it a valuable resource. You can also utilise it further by training your team, or yourself, to refer back to it. For example, on a phone call with a potential client you may have the opportunity to say something like, "Other people have felt the same, I'll email you my blog link where I wrote about it." You're adding extra value by giving, creating authority and demonstrating expertise. Thinking of it in this way often helps my clients get more ideas around what to write.