Boost your visibility and refine creative skills to stand out during a layoff with strategic personal branding and smart networking.

As soon as you're laid off, make a post about it here on LinkedIn, on X, on Bluesky, and wherever else you have a network. Your peers will do their part and so will theirs. Social media is very powerful. Briefly explain the situation, highlight your skills and experience, and express openness to new opportunities. Use relevant hashtags to reach a wider audience of potential employers and recruiters.

What do you do if your creative skills aren't getting noticed during a layoff?

Layoffs can be a turbulent time, especially when your creative skills seem to go unnoticed. It's essential to remain proactive and showcase your talents in a way that demands attention. Creative strategy is all about finding unique angles and innovative solutions, so applying these principles to your career can make a significant difference. Here's how you can ensure your creative skills stand out, even in the midst of a layoff.

1 Boost Visibility

In the face of a layoff, it's crucial to increase your visibility. Start by updating your professional profiles and portfolios with your latest work. Engage with your network by sharing insights and projects on social media platforms. By consistently putting your work in front of peers and industry leaders, you create more opportunities for your skills to be recognized and appreciated.

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Diana “ladidai” ‎Umana

Culture Writer (Tech, Entertainment, Lifestyle, Beauty, Fashion). Content Consultant. Venture Scout. Music & Media Pro. Techie. Creator.
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As soon as you're laid off, make a post about it here on LinkedIn, on X, on Bluesky, and wherever else you have a network. Your peers will do their part and so will theirs. Social media is very powerful. Briefly explain the situation, highlight your skills and experience, and express openness to new opportunities. Use relevant hashtags to reach a wider audience of potential employers and recruiters.

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2 Enhance Skills

Use this time to further enhance your creative abilities. Take online courses or attend workshops to learn new techniques and tools that are in demand within your industry. This not only improves your skill set but also shows potential employers that you are committed to staying relevant and proactive in your personal and professional development.

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3 Personal Branding

Developing a strong personal brand is more important than ever. Determine what sets you apart from others and build a narrative around your unique skills and experiences. Use storytelling to connect with your audience and convey the value you bring. A compelling personal brand can resonate with decision-makers and help keep you top of mind for future opportunities.

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Brennan Zielinski

Fueling fast-growing e-commerce brands with performance ad creative 📈
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Document your learnings publicly on social media. This way you include people in your creative development process and can foster a community of fans who might support you or even hire you in the future as you build credibility and authority!

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4 Network Smartly

Networking is not just about attending events; it's about forming genuine connections. Reach out to mentors, alumni, and colleagues to seek advice and discuss industry trends. Offer your help on projects or volunteer for causes related to your field. These interactions can lead to referrals and open doors that might otherwise remain closed during layoffs.

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Maria Elena D'Enjoy

| LinkedIn Ghostwriter & Copywriter | 👉 ¡SÍGUEME! | Potenciando Líderes que Transforman | Transformo ideas en acción | Liderazgo con contenido estratégico | LinkedIn Ghostwriter que maximiza tu impacto |
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Expand your professional network by connecting with industry leaders, peers, and potential mentors. Attend virtual networking events, participate in industry chats, and engage with others’ content to increase your visibility in the industry.

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5 Creative Outreach

Consider unconventional methods of getting noticed. For example, you could start a blog to share your creative journey or launch a small online campaign showcasing your work. This kind of creative outreach can attract attention from those outside your immediate network and can lead to unexpected opportunities.

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Maria Elena D'Enjoy

| LinkedIn Ghostwriter & Copywriter | 👉 ¡SÍGUEME! | Potenciando Líderes que Transforman | Transformo ideas en acción | Liderazgo con contenido estratégico | LinkedIn Ghostwriter que maximiza tu impacto |
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Reach out to potential employers or clients in innovative ways. Customize your outreach efforts, whether it's through a personalized email, a creative project pitch, or even a well-crafted direct message on LinkedIn.

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6 Stay Positive

Maintaining a positive attitude is key. It's easy to become disheartened during a layoff, but staying optimistic and confident in your abilities will reflect well on you. Keep producing work that you're proud of and remember that every piece you create is a step towards the next opportunity in your career.

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Dr(H.C) Prachetan Potadar

"Creative Director | Writer | Advertising & PR Strategist | Founder, Stay Featured | Mentor – Crafting Stories, Building Brands, and Nurturing Insights"
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One strategy is to seek out additional opportunities within your organization or industry where your skills can shine. For instance, during a restructuring at WPP's Ogilvy Asia-Pacific, employees who found their roles at risk proactively reached out to other departments or teams where their creative talents could be utilized effectively, such as cross-functional projects or specialized task forces. Additionally, consider building a portfolio of your work and reaching out to potential employers or freelance opportunities to demonstrate your capabilities outside of your current organization.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your creative skills aren't getting noticed during a layoff?

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2

3

4

5

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1 Boost Visibility

2 Enhance Skills

3 Personal Branding

4 Network Smartly

5 Creative Outreach

6 Stay Positive

7 Here’s what else to consider

Creative Strategy

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What do you do if your creative skills aren't getting noticed during a layoff?

1

2

3

4

5

6

7

1 Boost Visibility

2 Enhance Skills

3 Personal Branding

4 Network Smartly

5 Creative Outreach

6 Stay Positive

7 Here’s what else to consider

Creative Strategy

Rate this article

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