What are the best ways to promote your subscription benefits to your viewers?

1 Create a value proposition

Before you start promoting your subscription benefits, you need to have a clear idea of what value you are providing to your viewers. Why should they subscribe to your channel? What makes you stand out from other streamers? How will they benefit from supporting you? Think of your value proposition as a concise and compelling statement that summarizes your unique selling point and the benefits of subscribing to your channel. You can use your value proposition in your channel description, your social media bios, your stream overlays, and your chat messages.

2 Showcase your benefits

Once you have your value proposition, you need to showcase your subscription benefits to your viewers. You can do this by creating a landing page or a video that explains what they will get when they subscribe to your channel. You can also use your stream overlay or your chat bot to display your subscription tiers, prices, and benefits. For example, you can use a pop-up or a banner that says something like "Subscribe for $4.99 and get access to exclusive content, chat perks, and more!" or "Join the VIP club and get a shout-out, a badge, and a custom emote!". You can also use your chat bot to send periodic messages that remind your viewers of your subscription benefits and how to subscribe.

3 Engage with your subscribers

Another way to promote your subscription benefits is to engage with your subscribers and make them feel appreciated and valued. You can do this by giving them shout-outs, thanking them personally, answering their questions, mentioning their names, or featuring their comments on your stream. You can also create exclusive content or events for your subscribers, such as Q&A sessions, polls, giveaways, games, or behind-the-scenes videos. You can also interact with your subscribers on your social media platforms, such as by replying to their comments, liking their posts, or following them back.

4 Offer incentives and rewards

You can also promote your subscription benefits by offering incentives and rewards to your viewers who subscribe or renew their subscriptions. For example, you can offer a discount, a free trial, a bonus, or a gift card to your viewers who subscribe for the first time or for a certain period of time. You can also offer a loyalty program, a referral program, or a milestone program to your viewers who subscribe for multiple months or who bring in new subscribers. For example, you can offer a free month, a special badge, or a personalized video to your viewers who subscribe for six months or who refer five friends.

5 Collaborate with other streamers

Finally, you can promote your subscription benefits by collaborating with other streamers who have similar or complementary audiences. You can do this by hosting, raiding, or co-streaming with other streamers who offer similar or different subscription benefits to their viewers. You can also cross-promote your channels and your subscription benefits on your social media platforms, such as by tagging, mentioning, or sharing each other's posts. By collaborating with other streamers, you can expose your channel and your subscription benefits to new and potential viewers who might be interested in supporting you.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?