How can you create captivating TV content for younger viewers?

1 Know your audience

The first step to creating captivating TV content for younger viewers is to know who they are, what they want, and how they watch. You need to do some research on your target market, their demographics, psychographics, and behaviors. You also need to understand the platforms and devices they use to access TV content, such as streaming services, social media, or mobile phones. Knowing your audience will help you tailor your content to their needs, interests, and tastes.

2 Choose relevant topics

The next step is to choose topics that are relevant, timely, and meaningful to younger viewers. You want to create content that reflects their realities, challenges, and aspirations, and that addresses the issues and causes they care about. You also want to avoid topics that are outdated, clichéd, or stereotypical, and that might alienate or offend your audience. Some examples of relevant topics for younger viewers are social justice, mental health, diversity, climate change, and entrepreneurship.

3 Use creative formats

The third step is to use creative formats that showcase your content in an innovative and attractive way. You want to create content that stands out from the crowd, that surprises and delights your audience, and that encourages them to watch more. You also want to use formats that suit the platforms and devices your audience uses, and that optimize the viewing experience. Some examples of creative formats are interactive, immersive, episodic, or short-form.

4 Tell compelling stories

The fourth step is to tell compelling stories that hook your audience from the start, that keep them engaged throughout, and that leave them wanting more. You want to create content that has a clear and strong narrative, that features relatable and diverse characters, and that evokes emotions and reactions. You also want to tell stories that have a purpose and a message, and that inspire your audience to think, feel, or act. Some examples of storytelling techniques are humor, suspense, drama, or animation.

5 Incorporate feedback

The fifth step is to incorporate feedback from your audience into your content creation process. You want to create content that meets or exceeds your audience's expectations, that satisfies their needs and wants, and that builds loyalty and trust. You also want to create content that is responsive and adaptable, and that allows you to improve and innovate. Some examples of feedback sources are ratings, reviews, comments, surveys, or analytics.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?