How can negotiation psychology help startups and venture capitalists reach win-win outcomes?

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Negotiating with venture capitalists (VCs) can be one of the most challenging and stressful aspects of running a startup. You need to convince them that your idea is worth investing in, while also protecting your own interests and vision. But how can you achieve a win-win outcome that satisfies both parties and builds a long-term relationship? The answer lies in understanding and applying some key principles of negotiation psychology.

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