Ed Van Siclen
Vice President, Strategy

Leveraging over 30 years of executive and business development experience, Ed serves as Vice President of Strategy for the Consumer Products division at Veeva Systems. Ed leads a team of strategists who transform customer insight into innovative solutions that empower consumer goods and food & beverage companies to deliver products that delight consumers around the world.

Ed leverages a wealth of software industry experience, having driven growth strategies at Salesforce, Adobe, IBM and BMC software. Most recently Ed held executive leadership roles at vertical SaaS companies in the Oil & Gas and HomeCare markets. Ed has now returned to Veeva Systems, where he was a founding member of the Consumer Products division.