Consumer Goods Companies Redefine Consumer Product Excellence with Veeva's Seamless Digital Solutions

CHALLENGE

In a business environment of ever-increasing standards and stricter oversight, CPG organizations need a unified solution that can connect quality, H&S, and employee training at all levels of the organization. Maintaining functional silos that utilize outdated tools has created cost inefficiencies, increased risks, and a lack of transparency which together are a barrier to creating a strong culture of safety and quality. To stay competitive, these organizations need to dissolve these barriers and maintain a state of always-on operational excellence.

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CHALLENGE

Regulatory and Quality teams can spend nearly 50% of their time managing information. Much of that time is spent on non-value-added activities such as finding documents, manually reentering data, or verifying information with suppliers, customers, and the business. This is because required information is scattered across spreadsheets or locked in complex transactional systems that are fragmented, inconsistent, and hard to access.

CHALLENGE

Demand for trusted and transparent products has increased drastically. Consumers want to know how a product might affect their health, the quality of its production processes, and the sustainability of its ingredients. Government and non-government organizations are responding in kind with new regulations, standards, and labels. Reducing time-to-market while meeting these evolving consumer preferences and shifting compliance requirements puts tremendous pressure on CPG Product Compliance teams.

CHALLENGE

Modern quality management and product stewardship no longer stops with the four walls of your company. The CPG value chain is now so connected that the quality failure of a supplier can be as costly as the failure of your own quality system. But traditional methods of assessing and qualifying raw materials and collaborating with suppliers on quality management processes are burdensome and time-consuming, and distract from your own team's quality and product compliance objectives.

CHALLENGE

Advertising and product claims are critically important to CPG companies, helping to define functional product benefits, differentiate from the competition, support brands, and, most importantly, build trust with consumers. If consumer trust is at the heart of strong brands, then advertising and product claims are at the heart of building that trust. However, the process of developing claims, substantiating, adapting to local markets, and monitoring usage is complex, involves multiple stakeholders, and can involve significant regulatory and legal risk for companies. Many companies today use disparate, manual systems such as spreadsheets, file share folders, and email to manage their claims process. There’s often no single source of truth for approved claims, and comments and approvals get lost in long email chains. This not only slows innovation and speed to market for claims and the products and campaigns that depend on those claims, but it also presents a very real risk of damaging the consumer trust that brands have worked so hard to build.

CHALLENGE

Consumers increasingly demand that companies be vocal and transparent about what they do to address ESG and sustainability concerns and how their products are being developed and sourced. While regulations are spotty, the rate at which they are being implemented globally is increasing. CPG companies are under particular scrutiny as consumers use these products daily and are very aware of the ingredients. Competition can be fierce, and the need to make claims about a product or corporate sustainability is acute. Frequent purchases and disposal make the long-term impact of packaging a constant source of concern. In addition, ESG and sustainability data and documentation up and down the value chain are often difficult to obtain, track and manage due to the many disparate and siloed systems used today. Companies are in the difficult position of having to be transparent about their products and corporate targets but need the tools to feel confident in what they are saying.

CHALLENGE

The task of managing food safety and quality is becoming more complicated. Between supply chain disruptions, sustainability requirements, building and maintaining a food safety culture, and pressures on manufacturing to keep the global food supply chain running, F&B organizations need ever-increasing agility. New and changing regulatory requirements make it difficult to stay current and compliant. Global supply chains mean more outsourcing and more requirements. An expanding product portfolio puts further strain on limited quality resources. Companies lack a unified view of all the data in the context of business operations and a structured process for communicating and sharing data with suppliers and external partners. The result is often an inability to extract information and insights from siloed data, so that they can stay ahead of, and adapt to, emerging risks because quality and food safety teams end up too focussed on maintaining processes instead of applying their expertise to interpreting the outcome of processes.