Hosted by Kevin and Frankie Jonas, this new series challenges 12 celebrity relatives to step outside their famous family member's shadow and live together under one roof, concealing their identity and lineage in the quest for their own fame and fortune. They will compete in challenges, form alliances and play DNA detective in hopes of avoiding elimination and winning the coveted $100,000 prize, and staking their own Claim to Fame. This series is produced by Kinetic Content in association with Walt Disney Television's newly formed alternative production unit. Chris Coelen, Eric Detwiler, Scott Teti and Paul Osborne serve as executive producers; Brian Smith serves as the director and executive producer.
—American Broadcasting Companies, Inc.