One Man and His Shoes

This film engaged me throughout the entire documentary. I am so glad I got the insight I truly needed from this film. 10/10!

This documentary from Yemi Bamiro gives an insight into the impact the Air Jordan brand had on the world, from marketing strategies designed to make them desirable to the cultural significance they possessed with Michael Jordan being such a major star of the NBA. To this day they still make billions of dollars a year but it was the switch of tone in the documentary to show the dark side of consumerism that made this such a facinating viewing experience. There have been many cases of people being either seriously injured or killed for a pair of these shoes as they come with such a hefty price tag and are so sought after, a graphic informing us that there have been killings every year since the sneakers first launched in 1989. It's an eye-opener for sure and I feel would make a great companion piece to The Last Dance.

....this has been a great insight. Never before seen archival footage makes this a must watch documentary of a monumental product.

This piece was brilliant, I learnt so much from it. Having an interest in both basketball and trainer culture, I was interested to see the journey of the brand and the marketing decisions that made it so hugely successful. Until I saw this I had no idea the journey of the brand was so complex. The archive was put together wonderfully and subject matter was delivered in the perfect tone of voice to do justice to the enormity of the cultural phenomenon of Jordan.

It gives a great insight in to what was a golden age for basketball shoes and the Air Jordan-tm. Does Michael Jordan (M.J) have responsibility for deaths of children and adults, that happen because of the way his name was used in Marketing shoes. The area's that sell his shoes are some of the most deprived area's of USA and having these shoes is a status symbol. It seems that M.J did care and talk to families that lost there love ones. At what point did M.J dictate marketing in way where they were sold and could he have stopped it?