Apr 18, 2025
Ten-year-old fragrance brand Boy Smells unveiled "Boy Smells 2.0," a rebranding of its packaging and scents. But existing fans feel the update has erased the indie roots and queer identity that made them love the brand to begin with.
Beauty & Wellness Briefing: Inside Glossier’s WNBA Draft glam room This week, I checked in on Glossier’s growing stake in the WNBA. Additionally, Merit makes moves for Europe, and female founders are pleading with President Trump to reverse costly tariffs.
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