Difference between google AdWords and google AdSense Last Updated : 15 Apr, 2025 Comments Improve Suggest changes Like Article Like Report Google AdWords: is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users It is called media buying channel. Google AdSense: is a program run by Google through which website publishers in the Google network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience The difference between Google AdWords and Google AdSense are as follows: Google AdWords Google AdSense 1. It is called media buying channel1. It is an advertising sales channel.2. It is shown on Google SERP (search engine result pages)2. It is shown on web pages.3. The advertiser choose the amount they are willing to pay per click.3. It has fixed amount when they pay to publisher for per click4. Advertiser only have to pay Google when someone click on their ads.4. A publisher get certain share of amount from Google if someone clicks on their adds.5. AdWords enables business and marketer to advertise on Google networks(search, display, etc.)5. Three-phase working model of Google AdSense space , appearance and payment6. It is for advertise.6. It is for publisher.7. AdWords ads are shown on specific search result.7. AdSense enables adapted8.Google AdWords was launched on 23 October 2000. 8.It was launched on 18 June 2003 Comment More infoAdvertise with us A anuragtarang60 Follow Improve Article Tags : TechTips Similar Reads SEO Marketing And ConceptsWhat Is SEO Marketing ? Definition, Importance, Types and Benefits SEO Marketing, an acronym for Search Engine Optimization Marketing, stands as the foundation for enhancing a website's online presence. SEO marketing serves as a strategic toolkit, with broad techniques such as keyword optimization, content refinement, and link building. It is an essential practice 15+ min read Call to Action | CTA Introduction, Importance and Example Ever clicked an attractive "Buy Now" button or signed up for a free trial after an attractive website ad? That, my friends, is the magic of a Call to Action (CTA). Understanding the significance of a Call to Action (CTA) is very important in SEO. A Call to Action is a powerful marketing tool that in 6 min read Paid Advertising and MetricsCTR Full Form in SEO - Click Through Rate The full Form of CTR is Click-Through Rate. CTR (Click Through Rate) is defined as a percentage of ratio of the number of clicks an ad receives to the number of times it's shown (impressions). In simpler terms, it tells you the percentage of people who clicked on an ad after seeing it. CTR Full Form 5 min read SEO vs. PPC | Difference Between Pay Per Click and Search Engine Optimization Pay Per Click(PPC): PPC is an internet marketing technique in which advertisers pay some amount to the website each time their advertisement gets clicked and the advertiser only pays for qualifying clicks. Google ads, Bing, and Yahoo ads are based on the Pay-per-click concept. PPC is the quickest me 3 min read Difference between google AdWords and google AdSense Google AdWords: is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users It is called media buying channel. Goog 2 min read Search Engine MarketingWhat is Search Engine Marketing and How it Works? Search Engine Marketing is the method of promoting and advertising in which the organisation’s content is made to be found at a higher rank when searched for in a search engine. The concept is similar to search engine optimisation (SEO) except for the fact that search engine marketing is a paid adve 9 min read Difference Between SEO and SEM SEO is the act of improving the visibility of a website's outcomes on specific search engines through unpaid forms of online advertising. It is used to increase traffic to a website by improving its rank on the search engine pages. SEM is the act of improving the visibility of a website outcomes on 2 min read Like