Difference between google AdWords and google AdSense

Last Updated : 15 Apr, 2025

Google AdWords: is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users It is called media buying channel.

Google AdSense: is a program run by Google through which website publishers in the Google network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience

The difference between Google AdWords and Google AdSense are as follows:

Google AdWords	Google AdSense
1. It is called media buying channel	1. It is an advertising sales channel.
2. It is shown on Google SERP (search engine result pages)	2. It is shown on web pages.
3. The advertiser choose the amount they are willing to pay per click.	3. It has fixed amount when they pay to publisher for per click
4. Advertiser only have to pay Google when someone click on their ads.	4. A publisher get certain share of amount from Google if someone clicks on their adds.
5. AdWords enables business and marketer to advertise on Google networks(search, display, etc.)	5. Three-phase working model of Google AdSense space , appearance and payment
6. It is for advertise.	6. It is for publisher.
7. AdWords ads are shown on specific search result.	7. AdSense enables adapted
8.Google AdWords was launched on 23 October 2000.	8.It was launched on 18 June 2003

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