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How to add Google Analytics in New Google Sites?

Last Updated : 21 Jun, 2024
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Adding Google Analytics to your New Google Sites is essential for understanding and improving your website’s performance. This tool gives you detailed information about how visitors use your site, where they come from, and how engaged they are. With over 50 million websites using it, Google Analytics is the most popular web analytics service.

By integrating it into your Google Site, you can track visitor interactions, monitor goals, and optimize your content to enhance user experience and boost your site's search engine rankings. In this article, we will learn how to add Google Analytics to New Google Sites.

How to add Google Analytics in New Google Sites?

Steps to add Google Analytics in New Google Sites

To add Google Analytics in your website, you will need an analytics id. After getting your analytics id follow this article.

  • Step 1: Go to Settings.
Go to Settings
  • Step 2: Then go to the Analytics option in settings.
Then go to the Analytics option in settings.
  • Step 3: Paste the tracking-id in the Google Analytics tracking-id box. You can also disable the analytics by the toggle button present on the page.
Paste the tracking-id in the Google Analytics tracking-id box

Benefits of Using Google Analytics in Google Sites

Here are some of the benefits of adding Google Analytics in Google Sites:

  1. Visitor Insights: Understand who your visitors are, their demographics, locations, and devices.
  2. Behavior Analysis: Track how visitors navigate your site, including page visits, time spent, and drop-off points.
  3. Traffic Sources: Identify how visitors find your site, whether through search engines, social media, direct visits, or referrals.
  4. Conversion Tracking: Monitor goals like form submissions, purchases, or sign-ups to measure site performance.
  5. Real-Time Data: Access real-time data to see live interactions, useful for monitoring campaigns and launches.

Tips:

  • Customize your Google Analytics dashboard to highlight the metrics most important to your objectives.
  • Create segments to analyze specific subsets of your traffic, such as new vs. returning visitors or mobile vs. desktop users.
  • If your site has a search feature, enable site search tracking to see what users are searching for.
  • Schedule regular reports to be sent to your email to stay updated on your site’s performance.

Conclusion

In conclusion, adding Google Analytics to your New Google Sites provides valuable insights into visitor behavior and website performance. This powerful tool enables you to track user interactions, measure engagement, and identify areas for improvement, ultimately helping you optimize your site for a better user experience and higher search engine rankings. By leveraging these analytics, you can ensure your site meets the needs of your audience effectively.


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