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Webflow Reviews & Product Details

Webflow Overview

What is Webflow?

Webflow is a Website Experience Platform that empowers modern marketing teams to visually build, manage, and optimize stunning websites that offer both the consumer experience teams expect and the enterprise-grade performance and scale they need. With AI-driven personalization baked in, Webflow helps teams significantly boost conversion rates, translating directly into measurable business growth. Today, over 300,000 of the best companies in the world from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.

Webflow Details
Product Website
Languages Supported
English
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Product Description

Webflow is a web design tool, CMS, and hosting platform in one.

How do you position yourself against your competitors?

Webflow offers a single platform to transform your site into your most valuable marketing asset. Unlike traditional platforms that require marketers to be reliant on engineering teams, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.

Webflow customers can leverage a flexible visual builder, a composable CMS, and native tools for AI-powered personalization, A/B testing, SEO, localization, and more. By centralizing essential tools, marketers, designers, and developers are empowered to collaborate and optimize in a single integrated platform.


Seller Details
Seller
Webflow
Company Website
Year Founded
2012
HQ Location
San Francisco, California
Twitter
@webflowapp
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,143 employees on LinkedIn®
Description

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.


Fimi F.
FF
Overview Provided by:

Recent Webflow Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Webflow Review"
It's a fairly simple workflow, using client first systems is very helpful. Implementing different classes is nice.
Adam D.
AD
Adam D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy-to-Use CMS with Great Out-of-the-Box Features and Seamless Customizability"
I like that I can edit major SEO elements in one place. It is very easy to edit robots.txt and sitemaps within the tool. I was also able to easily ...
Darshak C.
DC
Darshak C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Webflow: A Powerful Low-Code/No-Code Tool for Designers and Marketers"
One of the biggest upsides of Webflow is that you don’t need to know HTML, CSS, or JavaScript to get started. It’s a highly useful tool for designe...
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Webflow Media

As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Play Webflow Video
As Jasper shifted their focus upmarket, the company needed a powerful solution to turn their website into their biggest strategic asset. With Webflow, Jasper has supercharged their workflows to deliver highly performant web experiences.
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Play Webflow Video
Looking for a web development platform that could support ambitious business goals, Fivetran turned to Webflow to accelerate their speed to market, improve internal collaboration, and expand their digital presence globally.
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.
Play Webflow Video
Webflow allows agencies to use custom code where it counts and leave the rest to visual development — no compromises.

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758 Webflow Reviews

4.4 out of 5
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758 Webflow Reviews
4.4 out of 5
758 Webflow Reviews
4.4 out of 5

Webflow Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WebflowQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Darshak C.
DC
Webflow Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

One of the biggest upsides of Webflow is that you don’t need to know HTML, CSS, or JavaScript to get started. It’s a highly useful tool for designers. Webflow also offers excellent learning resources through Webflow University, which are especially helpful for beginners.

Some underrated features include:

- The ability to publish CMS items without publishing the entire site.

- The option to utilize custom attributes to target specific elements.

- Automated backups with a long history.

- Additionally, Webflow supports a wide range of tool integrations, making it even more versatile.

Another highlight is Webflow’s support team, which is responsive and helpful. They provide clear solutions and even follow up to ensure your issue is fully resolved. Additionally, Webflow has a large and active community on the Webflow Forum and Reddit, where users share insights, troubleshoot issues, and offer best practices. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

One of the biggest downsides is the pricing. Webflow has a relatively high cost if you want to launch a website. As a developer, there are some frustrating aspects of Webflow, but they’re not major issues, for example, it occasionally crashes for no apparent reason. Sometimes, you need to reload the page to make edits to content. It also has some underdeveloped features, like E-commerce, which aren’t very useful for larger websites. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow manages SEO, hosting, security, and performance optimization with minimal technical hassles. Seamless integrations with Zapier and other tools to automate and enhance functionality. Webflow offers me more creative control, streamlines the workflow process, and enables me to build professional websites faster and with less hassle. With custom code, it offers more flexibility to implement advanced features and unique design elements that go beyond template limitations. Review collected by and hosted on G2.com.

Fernando C.
FC
Webflow Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is an excellent platform for quickly building layouts and UI without sacrificing design control. One of the things I appreciate the most is its SEO management, which makes it easy to optimize websites without relying on additional tools.

The platform keeps improving with new features constantly being added, making it more powerful and versatile every day. It also integrates seamlessly with third-party apps and even with React, allowing for extended functionality when needed.

Another great advantage is version control, which provides flexibility and security when making changes. If you have a background in design and CSS, the learning curve is quite smooth, as Webflow aligns well with traditional front-end principles.

Additionally, Webflow has a strong and active community of users who share knowledge, tutorials, and best practices. Their customer support is also reliable and responsive, helping users troubleshoot issues efficiently.

Overall, Webflow is a solid choice for designers and developers looking for a no-code/low-code solution without compromising on customization and performance. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

- Not all features are for all Users, it depends on your plan

- It may not be cheap Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

It is faster than other Web Builders and it is faster than building with Code from Scratch Review collected by and hosted on G2.com.

Ashok K.
AK
Web Consultant
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

- I would 100% recommend Webflow to anyone looking for a powerful no-code platform that doesn’t sacrifice performance, flexibility, or design control.

- Webflow makes technical SEO so much easier with clean HTML structure, auto-generated sitemaps, customizable meta tags, canonical tags, and easy 301 redirects. Unlike other platforms, I don’t have to install multiple plugins to ensure my sites are SEO-optimized from the ground up.

- The dynamic CMS is intuitive, making it easy for clients to manage their content without needing a developer.

- Unlike traditional CMS platforms, Webflow allows us to craft fully custom designs with pixel-perfect accuracy.

- Whether it's Zapier, Mailchimp, or analytics tools, Webflow makes it incredibly easy to integrate with external tools.

- Great Customer support Review collected by and hosted on G2.com.

What do you dislike about Webflow?

- While Webflow is intuitive for designers and developers, beginners might need some time to get comfortable. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

- Building websites with Webflow is 10 times faster than coding from scratch.

- My clients love it because of its rapid development speed—we can create landing pages and start A/B testing on the same day.

- Webflow’s built-in SEO tools make optimization seamless and highly effective.

- Unlike platforms like WordPress, Webflow is highly secure and doesn’t require constant upgrades or plugin maintenance. Review collected by and hosted on G2.com.

Stéphane R.
SR
Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

I've worked with every CMS under the sun, and nothing gets closed to Webflow in term of speed for making changes to your website (without a dev!). There is a slight learning curve at first (you need to understand some basic principles of design - thankfully they have an amazing library of video tutorials), but once mastered, you can make changes in mere seconds.

There is also very few limitations in terms of what you can build. Any design you can think of is doable on Webflow. There are tons of options to make your website look and act the way you want, while remaining easy enough to use.

Customer support (enterprise) is great - all done through email, I get answers within an hour or so with clear explanation or videos. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

There a few elements that require some custom codes that should frankly exist out of the box, such as tables, nice carousels, etc Thankfully there are solutions (Finsweet.com) that nicely fits that niche for now. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Build websites fast that are reliable enough for an ASX200 company. Review collected by and hosted on G2.com.

Sergiusz R.
SR
Freelancer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow offers an instant workflow to create a fully functioning, interactive website. Even if you don't have much experience in building websites, using Webflow you can create very cool websites. So I would say that it is the workflow that I value the most. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

I think there are two things I dislike most about Webflow: the speed and the limitations, with more complex projects.

Speed - with projects that have 40-50 static pages, which are additional quite complex, you start to have a lot of problems in terms of the responsiveness of the tool (Designer). Limitations - some things, in order to work the way the client wants them to, require the involvement of external tools that, in the opinion of many developers, could be replaced by native Webflow functions, but for some unknown reason have not been for many years (cms slider, cms tab). Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

The main thing that Webflow solves is the timing of changes for the customer. The actual ones can be made very quickly and tested (at least some) in a staging environment. Review collected by and hosted on G2.com.

Laura C.
LC
UX/UI Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Coming from a UX design background and Figma adept, I started using Webflow over 2 years now and I feel Webflow's interface is really easy to use and understand. I use it daily and always learn new way of doing things. I love how easy it is to set up and to handover to clients. I also love that all answers are available online and there's a number of communities eager to help. It integrates with most of the known ecomm and marketing software and if not available out of the box, zapier integration is really robust. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

It still does not support the Latin American payment gateways. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

I don't come from an engineering background yet I was able to get a hold of Webflow pretty soon and now I can now bundle my services and earn more from my designs. While also providing the right tools to non designers and nos devs to complete and manage their websites without the need of engineers. Review collected by and hosted on G2.com.

HC
Senior Web Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is the most balanced site builder I've ever used in terms of ease of use and the features that one gets in order to make a really good and functional website. Other site builders are super easy to use, but are lacking in power. Some are really powerful, but are convoluted and take a far longer time to launch. While Webflow does have a learning curve, Webflow University is second to none in terms of quality of instruction. They're really entertaining too. Sometimes I just watch the videos for the dry humor. :-D Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Webflow has not yet made advanced collaboration features available to all users. It is only available in Enterprise plans. This is really bad especially if the deadline for a project is tight and you'd need more than 1 developer working on the project at the same time. This has actually forced us to have multiple shifts, which is not ideal.

Webflow Ecommerce is also something I would not recommend. While Webflow as a site builder is second to none, their Ecommerce is lackluster. Which is why people still use way better ecom systems like Shopify. There are tools available that connect Webflow to Shopify, but I'd happily give Webflow my money if they're able to make something close.

Also, their Logic and Membership features(which they have since taken down) were a flop. Lukewarm at best. But hopefully they've learned from those and will ensure robust and competitive features that will stand the test of time. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow allows us to go from design to development to launch really fast. Review collected by and hosted on G2.com.

Bogdan V.
BV
Webflow Expert
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Webflow?

How it engages the whole marketing team to contribute through website. Support team, the community and the overall the whole webflow ecosystem is amazing. Clients with desired hands-on approach we can feed their curiousity easy which is the best kind of experience when you can see the website growing the best possible way. For teams switching from wordpress and other similiar system they have it easy to adopt the new ecosystem and feel the instant value that brings and new dynamics. Integration with most of the CRMs is easy and if not, there is enough documentation and support is there help quickly and easily. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Slider but we shouldn't be adding them anyways! Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

I manage websites for marketing teams. I enable them to contribute to website itself, and/or run tasks for other teams in need. Dynamic teams demand agile Landin Pages and ongoing content adjustments. Webflow helps us to keep websites very much alive Review collected by and hosted on G2.com.

Tim J.
TJ
Design Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow has completely transformed the way my agency designs and develops websites. Its visual development environment allows us to build highly custom, responsive websites without being constrained by templates or excessive plugins. The combination of a powerful CMS, clean code output, and interactions/animations has enabled us to deliver high-quality sites faster, while maintaining creative control. Clients also love the Editor experience, as it empowers them to manage their content with ease. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The main drawback is the cost of scaling beyond one user. As my agency grows, adding more team members to our workspace can get expensive. While the value Webflow provides is undeniable, a more flexible pricing model for teams would be a welcome improvement. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow has allowed my agency to streamline our development process while offering more advanced web solutions without relying heavily on developers. It bridges the gap between design and development, enabling us to create fully custom websites faster, iterate more efficiently, and ultimately grow our business. The ability to build animations, interactions, and complex layouts visually has unlocked new creative possibilities, allowing us to push the boundaries of what we can offer to clients. Review collected by and hosted on G2.com.

Kathinka S.
KS
Marketing Employee
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is fun to use and design in, and has everything you need. What i love the most is that you have so many ways of designing and animating without needing to know frontend development. The CMS is great and intuitive, and overall the UI is great. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

First time I used it, i had no frontend skills, and I found it confusing and overwhelming. After learning the basics of HTML and CSS, Webflow is my holy grail and so fun and easy to use. You dont need to know frontend to name interactions and animations, but I would advice that you know the structure of a website and its elements (CSS and HTML). Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

The UI is fast and intuitive, and easy to find what you need. I love that they have built in error detectors to detect Alt-missings and hierarchy errors. I have had a lot of problem with learning new platforms and best ways and solutions for different things, but Webflow is exeptional in this area as they have the Webflow University completely for free and makes it so easy to get to know all the benefits without using weeks to figure them out by yourself. Review collected by and hosted on G2.com.