157 Treasure Data Customer Data Platform Reviews
Overall Review Sentiment for Treasure Data Customer Data Platform
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- TD provides real time reporting with a very intuitive UI which gives the marketeers to make marketing decisions easily and without spending too much time
- Data governance rules & GDPR compatibility is a huge advantage especially if you are working in a company in Europe like my company (Electronics HQ in Europe)
- We have recently got the hold of different integration possibilities very easily such as Qualtrics (survey platform for CRM) which has quickly become a benefit to us Review collected by and hosted on G2.com.
- Customer technical service can be optimized by placing more technical colleagues who could get back to the clients with less delay & more satisfying answers Review collected by and hosted on G2.com.
Building Data pipelines and monitoring them is very smooth, also it allows us to write sql and python scripts within workflows which allows to do lot of customizations to achive our company specific goals. Also they have lot of built in connectors to Ingest and to activate the data to and from various systems. They are continuosly improving the system by adding new features like Delta Activation, Journey orchestration etc., The product support team is very prompt in resolving the issues. Review collected by and hosted on G2.com.
We have experienced with few issues when working with postback API's like payload column names need to be consistent with it's case. But we have a work around for those issues. Review collected by and hosted on G2.com.
As a retail company implementing a Digital Experience Platform (DXP), selecting the right Customer Data Platform (CDP) was a critical decision. After extensive evaluation, Treasure Data CDP has proven to be an exceptional choice.
For any organization looking to implement a powerful, user-friendly, and future-proof CDP, we highly recommend Treasure Data. The combination of its robust features, ease of use, and dedicated support makes it a standout choice for businesses striving to enhance their customer experience. Review collected by and hosted on G2.com.
While Treasure Data has many useful features and keeps developing, it's also linked to the only 'dislike': the limitations within the licensing model, where new features can result in extra costs—and cost-benefit analysis work—if you would like to use them. Review collected by and hosted on G2.com.
Treasure Data is perhaps the most reliable software I've used, it just works and you can trust the data within it. Implementation can be a tad tricky but I believe that it can be done easily in house (even with a complex business) with a technical marketing person and a software developer. As per the title, the softwares great but you need to put in the work, it's something that requires you to really come up with a strategy and make sure that you're using the software a few times a week and monitoring what you're doing. Review collected by and hosted on G2.com.
Treasure Data have great CSMs who are very involved but naturally can't offer you in depth technical support, when we started we struggled a bit thinking that the best approach was to ask them for help whenever we had a problem. The reality is that they run amazing conferences a few times a year and these are the best opportunities to get support from Treasure Data. Review collected by and hosted on G2.com.
Ease of using Audience Studio. Simple to query data using SQL. Nice visualization of workflow status. Query speed. TD academy good for practising! Review collected by and hosted on G2.com.
Split between AS and CDP. Want more low-coding possiblilites for end to end, from integrations, data workbench to activation with a step-by-step process.
Some integrations reuires python hours, drives up costs. Review collected by and hosted on G2.com.
I have evaluated many other CDPs available in the market but could not find any other solutions cmparable to Treasure Data when it comes to Data management. Easy to integrate with the systems in the martech stack. Easy to use when it comes to setup data pipelines. Customer support is outstanding when it comes to resolve any technical issues. Review collected by and hosted on G2.com.
There is a learning curve for new users. Review collected by and hosted on G2.com.

Your adaptability and continued work towards building the most complete product for your customers. Review collected by and hosted on G2.com.
I would like some more transparency in customer data, something like a data catalogue. Review collected by and hosted on G2.com.
The best thing about Treasure Data Customer Data Platform is its user-friendly interface in Audience Studio. It's incredibly practical and operationally efficient, making it perfect for marketers. Additionally, it's also easily customized according to our company data model and systems. Their customer support is excellent, always responsive and helpful. Review collected by and hosted on G2.com.
Nothing at all. I only have good wishes for them to continue the great work they are doing. Review collected by and hosted on G2.com.

The frequency of use of the platform for our team and the ease at which it helps implement end to end solutions with the ease of integration makes it a wonderful tool on a day to day basis. Review collected by and hosted on G2.com.
There are a lot of features yet to be explored and the customer support could be a wait worth while Review collected by and hosted on G2.com.
Once all of the connections to the database are set up, and everything is unified it is very easy for a non-technical person to use the platform, create segments, send data to platforms to activate, etc. Review collected by and hosted on G2.com.
There is a high level of technical proficiency to connect all of the back end data systems, however once it is set up, it is easy to use. Review collected by and hosted on G2.com.