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Treasure Data Customer Data Platform Reviews & Product Details

Treasure Data Customer Data Platform Overview

What is Treasure Data Customer Data Platform?

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch and real-time data, Treasure Data enables businesses to create personalized customer experiences that drive revenue growth, reduce operational costs, and mitigate risks associated with data privacy, compliance, and security. Targeted primarily at large enterprises, such as Fortune 500 and Global 2000 companies, Treasure Data serves a diverse range of customer-centric teams, including marketing, sales, and customer service. These teams rely on the platform to transform vast amounts of customer data into actionable insights, allowing them to tailor their strategies and interactions based on individual customer preferences and behaviors. This capability is particularly crucial in today’s competitive landscape, where delivering personalized experiences can significantly enhance customer loyalty and conversion rates. Key features of Treasure Data include its ability to unify data from multiple sources, providing a single view of the customer. This integration facilitates advanced analytics and reporting, enabling teams to make data-driven decisions. The platform also supports real-time data processing, allowing organizations to respond swiftly to customer interactions and market changes. Additionally, its robust privacy and compliance features ensure that businesses can manage customer data responsibly, adhering to regulations while fostering trust with their audience. Treasure Data stands out in the CDP market by combining the strengths of batch and real-time data processing, which allows for a more comprehensive understanding of customer journeys. This unique approach not only enhances personalization but also optimizes marketing spend across various channels. By leveraging artificial intelligence, the platform empowers organizations to predict customer behavior and automate engagement strategies, ultimately leading to improved conversion rates and a higher return on investment. Overall, Treasure Data equips organizations with the tools necessary to turn customer data into their most valuable asset. By providing a seamless integration of data sources and advanced analytics capabilities, it enables businesses to create meaningful customer experiences that drive growth and foster long-term relationships.

Treasure Data Customer Data Platform Details
Product Website
Languages Supported
English, French, Japanese, Korean, Spanish
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Product Description

Analytics Infrastructure. Simplified in the Cloud.

How do you position yourself against your competitors?

Viability: 4 out of the 5 largest tech companies trust Treasure Data technology to securely unify their data.

Scalability Treasure Data ingests more than 2 million events per second — that’s 100X more than tweets per second.

Security: we are ISO 27001 Certified, registered with Privacy Shield, and completed SOC 2 Type 2 audit. General Data Protection Regulation (GDPR) compliance ready.

Connectivity: Treasure Data includes connections to 350+ different data sources


Seller Details
Company Website
Year Founded
2011
HQ Location
Mountain View, CA
Twitter
@treasuredata
8,055 Twitter followers
LinkedIn® Page
www.linkedin.com
489 employees on LinkedIn®
Description

Treasure Data is a leading provider of Customer Data Platform (CDP) solutions that enable businesses to collect, store, and analyze large volumes of customer data from various sources. Their platform helps organizations unify customer profiles, gain insights through advanced analytics, and enhance marketing strategies. Treasure Data's services are designed to empower businesses to make data-driven decisions, improve customer engagement, and drive growth. For more information, visit their website at [treasuredata.com](https://www.treasuredata.com/).


Rohan R.
RR
Overview Provided by:

Recent Treasure Data Customer Data Platform Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Intuitive CDP Platform with InfoSec"
- TD provides real time reporting with a very intuitive UI which gives the marketeers to make marketing decisions easily and without spending too m...
Rasmus Jesper J.
RJ
Rasmus Jesper J.Enterprise (> 1000 emp.)
4.0 out of 5
"Strongest customer service and adaptability to changing data environment"
Your adaptability and continued work towards building the most complete product for your customers.
Verified User
I
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Fun tool that could be even more low-coding"
Ease of using Audience Studio. Simple to query data using SQL. Nice visualization of workflow status. Query speed. TD academy good for practising!

Treasure Data Customer Data Platform Pricing

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Treasure Data Customer Data Platform Media

Treasure Data Customer Data Platform Demo - Connect to all data silos and tools
Thousands of connectors, connection options and open data model provide the ultimate flexibility to connect granular data from all sources with speed and integrate with existing tools.
Treasure Data Customer Data Platform Demo - Real World Customer Profiles
The quickest to unify, cleanse & enrich identities across brand and BUs. Customer profiles make sense of past interactions, real time behaviors, and add AI-powered predictions. Amplify the value of 1P data!
Treasure Data Customer Data Platform Demo - Simplified Insights
Easy access to data and insights. Understand your audiences, uncover trends and optimize results with predicted behaviors, dynamic segments, lookalike audiences and dashboards.
Treasure Data Customer Data Platform Demo - Real-time Personalization
Rules and ML-driven segmentation, orchestration, activation drives valuable personalization and recommendations guide teams to do their best.
Treasure Data Customer Data Platform Demo - Frictionless experiences for Service and Sales teams
Customer insights and real time recommendation guide service and sales teams.
Treasure Data Customer Data Platform Demo - Orchestrate Omnichannel & Departments
Connect customer experiences across channels, departments & technologies.
Overview of Treasure Data CDP
Play Treasure Data Customer Data Platform Video
Overview of Treasure Data CDP
Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data
Play Treasure Data Customer Data Platform Video
Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data
Treasure Data's co-founder & CEO on our vision
Play Treasure Data Customer Data Platform Video
Treasure Data's co-founder & CEO on our vision
Treasure Data's approach to trust and security, from our CISO/CIO
Play Treasure Data Customer Data Platform Video
Treasure Data's approach to trust and security, from our CISO/CIO

Official Downloads

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157 Treasure Data Customer Data Platform Reviews

4.5 out of 5
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Treasure Data Customer Data Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Treasure Data Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Consumer Electronics
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

- TD provides real time reporting with a very intuitive UI which gives the marketeers to make marketing decisions easily and without spending too much time

- Data governance rules & GDPR compatibility is a huge advantage especially if you are working in a company in Europe like my company (Electronics HQ in Europe)

- We have recently got the hold of different integration possibilities very easily such as Qualtrics (survey platform for CRM) which has quickly become a benefit to us Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

- Customer technical service can be optimized by placing more technical colleagues who could get back to the clients with less delay & more satisfying answers Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Social data activation has immensley helped my companies' paid media campaign strategy and choose our campaign audiences more wisely which has always been a big problem for us. This really has started to change the game for us & we will even rely on that more in the near future. Also doing segmentation from a CDP platform like TD gave us better emailing strategy which we (as a company) tackle with AWS easily Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

Building Data pipelines and monitoring them is very smooth, also it allows us to write sql and python scripts within workflows which allows to do lot of customizations to achive our company specific goals. Also they have lot of built in connectors to Ingest and to activate the data to and from various systems. They are continuosly improving the system by adding new features like Delta Activation, Journey orchestration etc., The product support team is very prompt in resolving the issues. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

We have experienced with few issues when working with postback API's like payload column names need to be consistent with it's case. But we have a work around for those issues. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

We are using Treasure Data to unify of customer data that we are aquiring from multiple sources like our websites,facebook , Google and other internal sources. We want to create unified record of each customer with all their behavior data, which helps us understand the latest information user has submitted and their interests which inturn helps to segment them easily for marketing purposes. We will also evaluate how our campaigns are performing as well after the activation, to improve it. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

As a retail company implementing a Digital Experience Platform (DXP), selecting the right Customer Data Platform (CDP) was a critical decision. After extensive evaluation, Treasure Data CDP has proven to be an exceptional choice.

For any organization looking to implement a powerful, user-friendly, and future-proof CDP, we highly recommend Treasure Data. The combination of its robust features, ease of use, and dedicated support makes it a standout choice for businesses striving to enhance their customer experience. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

While Treasure Data has many useful features and keeps developing, it's also linked to the only 'dislike': the limitations within the licensing model, where new features can result in extra costs—and cost-benefit analysis work—if you would like to use them. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Treasure Data will hold our 360 degree Customer view Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

Treasure Data is perhaps the most reliable software I've used, it just works and you can trust the data within it. Implementation can be a tad tricky but I believe that it can be done easily in house (even with a complex business) with a technical marketing person and a software developer. As per the title, the softwares great but you need to put in the work, it's something that requires you to really come up with a strategy and make sure that you're using the software a few times a week and monitoring what you're doing. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data have great CSMs who are very involved but naturally can't offer you in depth technical support, when we started we struggled a bit thinking that the best approach was to ask them for help whenever we had a problem. The reality is that they run amazing conferences a few times a year and these are the best opportunities to get support from Treasure Data. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Treasure data reconciles multiple customer profiles into one for us, something we had not been able to achieve before. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
IO
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

Ease of using Audience Studio. Simple to query data using SQL. Nice visualization of workflow status. Query speed. TD academy good for practising! Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Split between AS and CDP. Want more low-coding possiblilites for end to end, from integrations, data workbench to activation with a step-by-step process.

Some integrations reuires python hours, drives up costs. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Combining multiple data sources and tables to create a customer 360 view.

Segmenting customers into groups

Enables smartness in activation, for example to find the optimal timepoint of sending during day, help choose delivery channel Review collected by and hosted on G2.com.

Verified User in Automotive
IA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

I have evaluated many other CDPs available in the market but could not find any other solutions cmparable to Treasure Data when it comes to Data management. Easy to integrate with the systems in the martech stack. Easy to use when it comes to setup data pipelines. Customer support is outstanding when it comes to resolve any technical issues. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There is a learning curve for new users. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

TD CDP is being used at my organisation to build the C360 profile of the customer and prospects.

This has really helped to understand and undercover the trends on different products and helped us to take decisions. Review collected by and hosted on G2.com.

Response from Rohan Ranjan of Treasure Data Customer Data Platform

Thank you for your feedback. We understand that there may be a learning curve for new users, and we are continuously working to improve our onboarding process to make it easier for everyone to get started with Treasure Data.

Rasmus Jesper J.
RJ
Data Domain Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

Your adaptability and continued work towards building the most complete product for your customers. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

I would like some more transparency in customer data, something like a data catalogue. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

The CDP from TD is solving our Golden record for customers which is much needed. At the same time it provides is the much needed insights into future elections from our customers via NBA models, something that we use to target customers on the Road and future revenue generating oppurtunities. Review collected by and hosted on G2.com.

Verified User in Tobacco
UT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

The best thing about Treasure Data Customer Data Platform is its user-friendly interface in Audience Studio. It's incredibly practical and operationally efficient, making it perfect for marketers. Additionally, it's also easily customized according to our company data model and systems. Their customer support is excellent, always responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Nothing at all. I only have good wishes for them to continue the great work they are doing. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Treasure Data Customer Data Platform helps us create personalization at scale, allowing us to deliver more personalized consumer experiences with less operational effort. Review collected by and hosted on G2.com.

Response from Rohan Ranjan of Treasure Data Customer Data Platform

We're thrilled to hear that you find our platform user-friendly and efficient, especially in Audience Studio. Our goal is to make it as practical and operationally efficient as possible for marketers. We're also glad to hear that our customer support has been excellent for you. Thank you for your feedback!

Shrinidhi S.
SS
Business Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

The frequency of use of the platform for our team and the ease at which it helps implement end to end solutions with the ease of integration makes it a wonderful tool on a day to day basis. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There are a lot of features yet to be explored and the customer support could be a wait worth while Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

It is helping us identify all the key measures we can take to keep our customers satidfied and loyal to our products and services. The mapping of the customers journey with our services is great feature of the platform. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Treasure Data Customer Data Platform?

Once all of the connections to the database are set up, and everything is unified it is very easy for a non-technical person to use the platform, create segments, send data to platforms to activate, etc. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There is a high level of technical proficiency to connect all of the back end data systems, however once it is set up, it is easy to use. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Easily and securely activating audiences across different platforms for targeting. Targeting our first party data in Marketing always outperforms other audiences. Review collected by and hosted on G2.com.