Best Enterprise Customer Data Platforms (CDP)

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Customer Data Platform (CDP) category.

In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Enterprise Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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34 Listings in Enterprise Customer Data Platforms (CDP) Available

(1,090)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Customer Data Platform (CDP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    258
    Customer Engagement
    254
    Engagement
    234
    Personalization
    205
    Experience
    174
    Cons
    Learning Curve
    87
    Difficult Learning
    36
    Poor Customer Support
    35
    High Learning Curve
    25
    Initial Difficulty
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Predictive Modeling
    Average: 8.1
    9.5
    Data Enrichment
    Average: 8.7
    9.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,459 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
258
Customer Engagement
254
Engagement
234
Personalization
205
Experience
174
Cons
Learning Curve
87
Difficult Learning
36
Poor Customer Support
35
High Learning Curve
25
Initial Difficulty
25
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.5
Predictive Modeling
Average: 8.1
9.5
Data Enrichment
Average: 8.7
9.5
Expandability
Average: 8.6
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,459 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
(648)4.6 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a customer data platform that provides tools for marketing automation, personalization, and data management.
    • Reviewers like the platform's comprehensive functionality, user-friendly interface, and exceptional customer support, which enables efficient and personalized customer engagement.
    • Reviewers noted that the platform can be slow at times, particularly when working with larger databases, and some found the initial integration process and learning curve to be challenging.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Features
    116
    Customer Support
    96
    Helpful
    90
    Personalization
    65
    Cons
    Learning Curve
    80
    Limited Features
    58
    Missing Features
    53
    Learning Difficulty
    47
    Limitations
    46
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.1
    8.6
    Data Enrichment
    Average: 8.7
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,637 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is a comprehensive commerce personalization solution designed to enhance the online shopping experience by leveraging real-time customer and product data. This platform enables businesses t

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a customer data platform that provides tools for marketing automation, personalization, and data management.
  • Reviewers like the platform's comprehensive functionality, user-friendly interface, and exceptional customer support, which enables efficient and personalized customer engagement.
  • Reviewers noted that the platform can be slow at times, particularly when working with larger databases, and some found the initial integration process and learning curve to be challenging.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Features
116
Customer Support
96
Helpful
90
Personalization
65
Cons
Learning Curve
80
Limited Features
58
Missing Features
53
Learning Difficulty
47
Limitations
46
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.1
8.6
Data Enrichment
Average: 8.7
8.7
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,637 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®

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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch an

    Users
    • Data Engineer
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 39% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Treasure Data Customer Data Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Platform Integration
    10
    Integrations
    7
    Customer Support
    6
    Easy Integration
    6
    Cons
    Learning Curve
    7
    Expensive
    6
    Integration Issues
    5
    Complexity
    3
    Integration Challenges
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Treasure Data Customer Data Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.1
    8.3
    Data Enrichment
    Average: 8.7
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2011
    HQ Location
    Mountain View, CA
    Twitter
    @treasuredata
    8,055 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    489 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch an

Users
  • Data Engineer
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 39% Enterprise
  • 38% Mid-Market
Treasure Data Customer Data Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Platform Integration
10
Integrations
7
Customer Support
6
Easy Integration
6
Cons
Learning Curve
7
Expensive
6
Integration Issues
5
Complexity
3
Integration Challenges
3
Treasure Data Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.1
8.3
Data Enrichment
Average: 8.7
8.7
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2011
HQ Location
Mountain View, CA
Twitter
@treasuredata
8,055 Twitter followers
LinkedIn® Page
www.linkedin.com
489 employees on LinkedIn®
(101)4.7 out of 5
3rd Easiest To Use in Customer Data Platform (CDP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketing Agility, Delivered by the Data Cloud GrowthLoop is a marketing agility platform provider empowering marketers with robust tools and strategies. Through innovative solutions like Maestro

    Users
    No information available
    Industries
    • Sports
    • Marketing and Advertising
    Market Segment
    • 59% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GrowthLoop Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Customer Support
    51
    Features
    28
    Automation Efficiency
    18
    Easy Integration
    18
    Cons
    Learning Curve
    9
    Poor User Interface
    8
    Data Management
    5
    Error Reporting
    5
    Filtering Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GrowthLoop features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
    6.9
    Predictive Modeling
    Average: 8.1
    8.5
    Data Enrichment
    Average: 8.7
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, US
    Twitter
    @growthloop
    45 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    80 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketing Agility, Delivered by the Data Cloud GrowthLoop is a marketing agility platform provider empowering marketers with robust tools and strategies. Through innovative solutions like Maestro

Users
No information available
Industries
  • Sports
  • Marketing and Advertising
Market Segment
  • 59% Enterprise
  • 33% Mid-Market
GrowthLoop Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Customer Support
51
Features
28
Automation Efficiency
18
Easy Integration
18
Cons
Learning Curve
9
Poor User Interface
8
Data Management
5
Error Reporting
5
Filtering Issues
5
GrowthLoop features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.1
8.5
Data Enrichment
Average: 8.7
8.7
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2015
HQ Location
San Francisco, US
Twitter
@growthloop
45 Twitter followers
LinkedIn® Page
www.linkedin.com
80 employees on LinkedIn®
(785)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Customer Data Platform (CDP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    319
    Insights
    231
    Session Replay
    212
    Helpful
    209
    User Insights
    164
    Cons
    Learning Curve
    129
    Limitations
    102
    Data Inaccuracy
    88
    Steep Learning Curve
    87
    Not Intuitive
    84
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    6.8
    Predictive Modeling
    Average: 8.1
    7.5
    Data Enrichment
    Average: 8.7
    7.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,911 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    509 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 30% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
319
Insights
231
Session Replay
212
Helpful
209
User Insights
164
Cons
Learning Curve
129
Limitations
102
Data Inaccuracy
88
Steep Learning Curve
87
Not Intuitive
84
Fullstory features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.8
Predictive Modeling
Average: 8.1
7.5
Data Enrichment
Average: 8.7
7.6
Expandability
Average: 8.6
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,911 Twitter followers
LinkedIn® Page
www.linkedin.com
509 employees on LinkedIn®
(332)4.4 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

    Users
    • Web Analyst
    Industries
    • Retail
    • Financial Services
    Market Segment
    • 59% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Tealium Customer Data Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Data Management
    30
    Platform Integration
    29
    Integrations
    28
    Easy Integration
    21
    Cons
    Learning Curve
    19
    Difficult Learning
    13
    Data Management Issues
    12
    User Difficulty
    12
    Limitations
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Tealium Customer Data Hub features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    6.4
    Predictive Modeling
    Average: 8.1
    8.4
    Data Enrichment
    Average: 8.7
    8.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tealium
    Company Website
    Year Founded
    2011
    HQ Location
    San Diego, CA
    Twitter
    @tealium
    4,828 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    597 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

Users
  • Web Analyst
Industries
  • Retail
  • Financial Services
Market Segment
  • 59% Enterprise
  • 29% Mid-Market
Tealium Customer Data Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Data Management
30
Platform Integration
29
Integrations
28
Easy Integration
21
Cons
Learning Curve
19
Difficult Learning
13
Data Management Issues
12
User Difficulty
12
Limitations
11
Tealium Customer Data Hub features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
6.4
Predictive Modeling
Average: 8.1
8.4
Data Enrichment
Average: 8.7
8.8
Expandability
Average: 8.6
Seller Details
Seller
Tealium
Company Website
Year Founded
2011
HQ Location
San Diego, CA
Twitter
@tealium
4,828 Twitter followers
LinkedIn® Page
www.linkedin.com
597 employees on LinkedIn®
(675)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Customer Data Platform (CDP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    204
    Features
    126
    Journey Creation
    119
    Customer Support
    118
    Helpful
    110
    Cons
    Missing Features
    71
    Poor Customer Support
    54
    Slow Performance
    54
    Slow Loading
    49
    Limited Features
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    7.7
    Predictive Modeling
    Average: 8.1
    8.2
    Data Enrichment
    Average: 8.7
    8.1
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,165 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    471 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
204
Features
126
Journey Creation
119
Customer Support
118
Helpful
110
Cons
Missing Features
71
Poor Customer Support
54
Slow Performance
54
Slow Loading
49
Limited Features
47
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.7
Predictive Modeling
Average: 8.1
8.2
Data Enrichment
Average: 8.7
8.1
Expandability
Average: 8.6
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,165 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
(65)4.4 out of 5
View top Consulting Services for SAP Customer Data Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Enterprise
    • 34% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Customer Data Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Predictive Modeling
    Average: 8.1
    9.3
    Data Enrichment
    Average: 8.7
    9.1
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SAP
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    301,753 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    125,049 employees on LinkedIn®
    Ownership
    NYSE:SAP
Product Description
How are these determined?Information
This description is provided by the seller.

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Enterprise
  • 34% Mid-Market
SAP Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
Predictive Modeling
Average: 8.1
9.3
Data Enrichment
Average: 8.7
9.1
Expandability
Average: 8.6
Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,753 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
Ownership
NYSE:SAP
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Banking
    Market Segment
    • 48% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAS Customer Intelligence 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Insights
    35
    Data Management
    27
    Analytics
    26
    Capabilities
    24
    Cons
    Expensive
    23
    Learning Curve
    19
    Integration Issues
    12
    Complexity
    10
    Pricing Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Predictive Modeling
    Average: 8.1
    8.8
    Data Enrichment
    Average: 8.7
    8.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    62,387 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete

Users
No information available
Industries
  • Marketing and Advertising
  • Banking
Market Segment
  • 48% Mid-Market
  • 31% Enterprise
SAS Customer Intelligence 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Insights
35
Data Management
27
Analytics
26
Capabilities
24
Cons
Expensive
23
Learning Curve
19
Integration Issues
12
Complexity
10
Pricing Issues
10
SAS Customer Intelligence 360 features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 9.0
8.4
Predictive Modeling
Average: 8.1
8.8
Data Enrichment
Average: 8.7
8.6
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
62,387 Twitter followers
LinkedIn® Page
www.linkedin.com
17,268 employees on LinkedIn®
(169)4.4 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-co

    Users
    • Product Manager
    • Data Analyst
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • mParticle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Customer Support
    9
    Data Management
    9
    Easy Integration
    9
    Easy Integrations
    8
    Cons
    Data Management
    5
    Integration Issues
    5
    Limitations
    5
    Lack of Integrations
    4
    Missing Features
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • mParticle features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.1
    Predictive Modeling
    Average: 8.1
    8.3
    Data Enrichment
    Average: 8.7
    8.8
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    mParticle
    Company Website
    Year Founded
    2012
    HQ Location
    New York, NY
    Twitter
    @mParticle
    3,642 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-co

Users
  • Product Manager
  • Data Analyst
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 27% Small-Business
mParticle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Customer Support
9
Data Management
9
Easy Integration
9
Easy Integrations
8
Cons
Data Management
5
Integration Issues
5
Limitations
5
Lack of Integrations
4
Missing Features
4
mParticle features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.1
Predictive Modeling
Average: 8.1
8.3
Data Enrichment
Average: 8.7
8.8
Expandability
Average: 8.6
Seller Details
Seller
mParticle
Company Website
Year Founded
2012
HQ Location
New York, NY
Twitter
@mParticle
3,642 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 33% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • D&B Rev,up ABX is a data-driven tool that provides access to business data for insights into company financials, size, industry, location, and more, aiding in targeting and personalizing marketing efforts.
    • Users frequently mention the vast data sets, effective API integration, and the 360 Dashboard as standout features, appreciating the ease of segmenting onboarding and engagement operations and targeting different campaigns.
    • Users experienced issues with real-time insights and automated workflows, found the initial setup complex, and reported inaccuracies in credit reports, also mentioning the high cost and complexity of the product map as drawbacks.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • D&B Rev.Up ABX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    37
    Ease of Use
    36
    Insights
    35
    Data Accuracy
    33
    Analytics Insights
    28
    Cons
    Learning Curve
    21
    Expensive
    19
    Complexity
    16
    Learning Difficulty
    15
    Steep Learning Curve
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • D&B Rev.Up ABX features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Predictive Modeling
    Average: 8.1
    9.4
    Data Enrichment
    Average: 8.7
    8.9
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    21,989 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,752 employees on LinkedIn®
    Ownership
    NYSE: DNB
    Total Revenue (USD mm)
    $1,738
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 33% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • D&B Rev,up ABX is a data-driven tool that provides access to business data for insights into company financials, size, industry, location, and more, aiding in targeting and personalizing marketing efforts.
  • Users frequently mention the vast data sets, effective API integration, and the 360 Dashboard as standout features, appreciating the ease of segmenting onboarding and engagement operations and targeting different campaigns.
  • Users experienced issues with real-time insights and automated workflows, found the initial setup complex, and reported inaccuracies in credit reports, also mentioning the high cost and complexity of the product map as drawbacks.
D&B Rev.Up ABX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
37
Ease of Use
36
Insights
35
Data Accuracy
33
Analytics Insights
28
Cons
Learning Curve
21
Expensive
19
Complexity
16
Learning Difficulty
15
Steep Learning Curve
14
D&B Rev.Up ABX features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.1
9.4
Data Enrichment
Average: 8.7
8.9
Expandability
Average: 8.6
Seller Details
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
21,989 Twitter followers
LinkedIn® Page
www.linkedin.com
5,752 employees on LinkedIn®
Ownership
NYSE: DNB
Total Revenue (USD mm)
$1,738
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing,

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 57% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Listrak Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    18
    Helpful
    15
    Ease of Use
    10
    Easy Integration
    8
    Integrations
    8
    Cons
    Learning Curve
    6
    Not Intuitive
    6
    Data Management
    5
    Difficult Navigation
    5
    Inefficient
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Listrak features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    7.2
    Predictive Modeling
    Average: 8.1
    7.9
    Data Enrichment
    Average: 8.7
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Listrak
    Company Website
    Year Founded
    1999
    HQ Location
    Lititz, PA
    Twitter
    @Listrak
    3,301 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    366 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Listrak is the retail industry’s leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing,

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 57% Mid-Market
  • 32% Small-Business
Listrak Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
18
Helpful
15
Ease of Use
10
Easy Integration
8
Integrations
8
Cons
Learning Curve
6
Not Intuitive
6
Data Management
5
Difficult Navigation
5
Inefficient
5
Listrak features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
7.2
Predictive Modeling
Average: 8.1
7.9
Data Enrichment
Average: 8.7
8.2
Expandability
Average: 8.6
Seller Details
Seller
Listrak
Company Website
Year Founded
1999
HQ Location
Lititz, PA
Twitter
@Listrak
3,301 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
(51)4.3 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy comp

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Amperity Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Interface Ease
    3
    User Interface
    3
    Analytics Expertise
    2
    Customer Support
    2
    Cons
    Expensive
    2
    Integration Issues
    2
    Tool Limitations
    2
    Access Control
    1
    Campaign Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Amperity features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.6
    Predictive Modeling
    Average: 8.1
    8.2
    Data Enrichment
    Average: 8.7
    8.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amperity
    Company Website
    Year Founded
    2016
    HQ Location
    Seattle, Washington
    Twitter
    @amperity
    1,336 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    280 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy comp

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Enterprise
  • 37% Mid-Market
Amperity Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Interface Ease
3
User Interface
3
Analytics Expertise
2
Customer Support
2
Cons
Expensive
2
Integration Issues
2
Tool Limitations
2
Access Control
1
Campaign Issues
1
Amperity features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.6
Predictive Modeling
Average: 8.1
8.2
Data Enrichment
Average: 8.7
8.5
Expandability
Average: 8.6
Seller Details
Seller
Amperity
Company Website
Year Founded
2016
HQ Location
Seattle, Washington
Twitter
@amperity
1,336 Twitter followers
LinkedIn® Page
www.linkedin.com
280 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical team

    Users
    No information available
    Industries
    • Retail
    Market Segment
    • 56% Enterprise
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActionIQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics Expertise
    1
    Customer Support
    1
    Easy Integration
    1
    Journey Creation
    1
    User-Friendly
    1
    Cons
    Campaign Issues
    1
    Delays
    1
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActionIQ features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    7.2
    Predictive Modeling
    Average: 8.1
    7.1
    Data Enrichment
    Average: 8.7
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ActionIQ
    Year Founded
    2014
    HQ Location
    New York, New York
    Twitter
    @ActionIQinc
    1,604 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    157 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical team

Users
No information available
Industries
  • Retail
Market Segment
  • 56% Enterprise
  • 22% Mid-Market
ActionIQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics Expertise
1
Customer Support
1
Easy Integration
1
Journey Creation
1
User-Friendly
1
Cons
Campaign Issues
1
Delays
1
Learning Curve
1
ActionIQ features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.2
Predictive Modeling
Average: 8.1
7.1
Data Enrichment
Average: 8.7
8.2
Expandability
Average: 8.6
Seller Details
Seller
ActionIQ
Year Founded
2014
HQ Location
New York, New York
Twitter
@ActionIQinc
1,604 Twitter followers
LinkedIn® Page
www.linkedin.com
157 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help

    Users
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 45% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Leadspace Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Lead Generation
    3
    CRM Integration
    2
    Easy Integration
    2
    Easy Integrations
    2
    Integrations
    2
    Cons
    Data Export
    1
    Data Quality
    1
    Delays
    1
    Inefficient Search Functionality
    1
    Lead Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Leadspace features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    Predictive Modeling
    Average: 8.1
    9.5
    Data Enrichment
    Average: 8.7
    9.3
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Leadspace
    Year Founded
    2010
    HQ Location
    San Francisco, California
    Twitter
    @Leadspace
    2,409 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    102 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help

Users
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 45% Enterprise
Leadspace Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Lead Generation
3
CRM Integration
2
Easy Integration
2
Easy Integrations
2
Integrations
2
Cons
Data Export
1
Data Quality
1
Delays
1
Inefficient Search Functionality
1
Lead Management
1
Leadspace features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.9
Predictive Modeling
Average: 8.1
9.5
Data Enrichment
Average: 8.7
9.3
Expandability
Average: 8.6
Seller Details
Seller
Leadspace
Year Founded
2010
HQ Location
San Francisco, California
Twitter
@Leadspace
2,409 Twitter followers
LinkedIn® Page
www.linkedin.com
102 employees on LinkedIn®