Brand Activation: Implementing the Real Drivers of Sales and Profit

Graham Brown Graham has been championing effective ideas for over 30 years. With his deep understanding of the retail environment, he is a subject matter expert in outsourced sales and consumer marketing. Graham has co-authored national and international retailing books including ‘Death of the Salesman’ plus a variety of whitepapers. Graham has worked across FMCG, energy and telecommunications sectors where he’s helped some of the worlds’ biggest brands reach more customers and sell more products in cost competitive environments. He is a Fellow of the Australian Institute of Management. Alex McKay Alex is a subject matter expert in outsourced sales and marketing. He is the co-author of national and international retailing books and a variety of whitepapers. His first book ‘Death of the Salesman’ has been published in 3 languages and examines the way in which the sales function has evolved, and continues to evolve, in response to the changing dynamics of the contemporary marketplace. As the Chairman of CPM Australia and Thailand, he continues to support brands define their optimum points of influence. Alex holds an MBA, is a Fellow of the Australian Marketing Association, and in his spare time competes as a professional golfer on the Asian Senior Tour. Neale Skalberg Neale is a founding director of LAM Agency and has a number of awards and more than 20 years of high level retail creative in the sales marketing industry behind him. His ability to convert ideas into sales is one of his dominant characteristics. Neale has delivered creative solutions for a broad range of clients in sectors as diverse as fast food, banking, defence, and retail telecommunications. ‘Contagious passion’ is a phrase used to describe his attitude to work and life.