The 3 Marketing Metrics To Rule Them All [Part 1, 2 & 3]: How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success

Category Pirates

The 3 Marketing Metrics To Rule Them All

How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success

First published by Category Pirates 2024

Copyright © 2024 by Category Pirates

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First edition

Narration by Katrina Kirsch

Narration by Eddie Yoon

Narration by Christopher Lochhead

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The Most Important Equation For Success

2. 3 Marketing Metrics To Rule Them All

3. Revenue Manufacturing Machine

4. How To Market Category Potential, Whether You Are Creating A New Category Or Redesigning A Legacy One

5. The 3 Levers Of A Category Potential Marketing Strategy

6. How To Attract Investor Interest, Drive Market Capitalization, And Claim Your Place As Category King

7. 4 Ways To Drive Category Potential And Increase Market Cap/Valuation

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every Wednesday (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successful created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.

Every new edition of the newsletter goes directly to your inbox.

Free subscribers receive one out of every four mini-books.

Paying subscribers receive mini-books every week.

Why join the Navy if you can be a pirate? - Steve Jobs

If you are reading this mini-book, that means you stumbled upon Category Pirates somewhere else (like Amazon). Instead of buying & reading each mini-book on its own, we encourage you to subscribe and receive each mini-book in your inbox each week (you also receive access to our entire archive of previously published mini-books).

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Meet The Pirates: Eddie Yoon

Eddie Yoon has written more on category strategy for Harvard Business Review than any other person.

Eddie is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy, and Co-Creator of Category Pirates.

Previously, he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years. Eddie is one of the world’s leading experts on finding and monetizing Superconsumers to grow and create new categories.

He is the author of the book Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. Eddie is also the author of over 100 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC, and been quoted in The Wall Street Journal, The Economist, and Forbes for his predictions on future category potential of publicly traded companies, as well as been a keynote speaker at industry-leading events in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.

Eddie holds an AB in Political Science and Economics from the University of Chicago. Born and raised in Hawaii, he went to the Punahou School in Honolulu. Today, Eddie lives in Chicago with his wife and three children.

Meet The Pirates: