How to Become More Linkable... ...and Likeable on LinkedIn

How to Become More Linkable… …and Likeable on LinkedIn

Copyright 2016 Joel Legunn and G. Scott Graham

Published by Joel Legunn and G. Scott Graham at Smashwords

Smashwords Edition License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

Table of Contents

Introduction

Why LinkedIn?

This book is about you!

LinkedIn from Joel’s Perspective

Introduction – LinkedIn from Scott’s Perspective

How this Book is Organized

Steps, not Chapters

Tools

An Appendix that Rocks

A Moving Target

First Step: Have a Plan

The Biggest Mistake People Make On LinkedIn

The Second Biggest Mistake People Make On LinkedIn

Key Goals

Your Profile

Relationships to deepen

Relationships to start

Key Phrases / Words

Expertise

Recommendations

Second Step: Build a Solid Profile - the Basics and Beyond

Your Headline

A Complete Profile

SEO

Privacy & Settings Controls

Profile: Privacy

Profile: Settings

Profile: Helpful Links

Groups

Why have 50 groups? An Example

Your Profile Part by Part -- Understanding the Sections of your Profile

LinkedIn Applications

Add Media: Documents, Photos, Links, Videos, & Presentations

A Step by Step Guide for Adding Media to your Profile:

Third Step: Networking & Secret Strategies

Connecting

Connect with care

Connecting to People You know

Connecting to People You Don’t Know

LIONS

Recommendations

Endorsed skills

Fourth Step: Ongoing Engagement—Where the Rubber Meets the Road

Keep Yourself Front and Center

Profile Status

Blog

A Work in Progress

Appendix

Adding Symbols and Bullets to Your LinkedIn Profile

Tools

Useful information from LinkedIn:

Steps to getting Quality Credible Testimonials: Do the work – don’t just ask

Step 1: Identify – and counter – Common Objections

Step 2: Use Emotions to connect

Step 3: Interview the person who is recommending you

Step 4: Use an outline for each testimonial

Step 5: Write up a Draft and send it to the person who you asked to recommend you.

To Pay or Not to Pay (That is the Question)?

Hot off the Press – LinkedIn’s ProFinder

Coaching

About the Authors

Joel Legunn

Coach Scott Graham

Other Books by Scott Graham

Contact Scott Graham

Introduction

Why LinkedIn?

As you're probably well aware by now, LinkedIn is a business-oriented social networking service. The chances are that at some time in your life, probably on more than one occasion, you've been told to mind your own business. Well, on LinkedIn, you can do that and get others to mind it as well. LinkedIn exists to expose your business—your products, services, your skills—advanced system settings.

And you’re also able to mind other people’s business, as well: to learn who can be your advocates and cheerleaders, offer something that can make your business better, or be a formidable competitor. But, as you also know, the competition for everyone's attention on the internet