Simple eComm-Nomics; Bridging Economics and eCommerce Beyond 2020

Praise for Chelsea and Rachel Co.

Chelsea and Rachel are my go-to resource for all things Shopify. In fact, these two have become invaluable thought partners. From website tweaks and ReCharge implementation to email marketing and general strategy questions, they’re on top of it. They never over promise, but they sure do over deliver!"

Jennifer Krupey, califlourfoods.com

This past year has been one of forced evolution for brands: it's become Direct to Consumer or Die. Fortunately, Chelsea and Rachel are here to help us all lose our tails and come out of the trees when it comes to this hard-to-understand discipline.

Jeff Klineman, Editor-In-Chief BevNET.com, Inc.

We are a really small resource-strapped team working on a fast-growing brand. ALOHA had this super complex, customized Shopify Theme that we couldn’t use without engineers. (We couldn’t make changes, updates, run smart promotions, etc.) We needed something more like paint by number and Chelsea and Rachel fulfilled that promise. My team actually has fun with Shopify now!

Steven Gmelin, Aloha.com

Simple eComm~Nomics

Bridging Economics and eCommerce Beyond 2020

Chelsea Jones

Rachel Saul

Copper Canopy Press

Copyright

Copyright © 2021

Copper Canopy Press

ISBN 978-1-952665-01-1

All rights reserved, including the rights to reproduce this book or portions thereof in any form whatsoever. For information, address [email protected]

For information about special discounts for bulk purchases, please contact Rachel Saul (833) 267-2620

To book speaking engagements or live event appearances, contact Chelsea Jones (833) 267-2620

Cover design by Chelsea & Rachel Co.

Manufactured in the United States of America

Summary: Want to improve eCommerce sales? This book is for you if you’d like a diverse portfolio of sales strategies... a responsive list of buyers... and a clear path between the two. Get the core concepts we’ve tested and optimized for our enterprise brand clients and specific implementation steps for growth mapping (while staying scrappy), market differentiation and messaging, sales through a subscription model, developing mobile first personalization, specific sales strategies, and more. 

Here are the five pillars of success, and the blueprint for building them.

Contents

Introduction

1. Pillar One: Customer Journey Mapping

To Grow, Know Your Numbers

Keep Testing Your Marketing

Getting Repeat Business

Keep It Simple

Landing Page Views

Add-ons and Apps in Your Store

Your Store Analytics Checklist

Recap: Do These Three Things Every Day for Success

2. Pillar Two: Boost Your Brand

Who is Your Customer?

Share the Story of YOU

Reach Out to Your Customers

Success is a Moving Target

Your Branding Message Checklist

How People SEE Your Brand

Your Branding Appearance Checklist

Your Brand is the Solution You Provide

3. Pillar Three: Email Messaging

Own Your Data

How to Create Email Relationships

What to Include in Your Subscriber Email Series

What to Include in Your Purchaser Email Series

Sharing is Caring

Checklist for Email Analysis

4. Pillar Four: Your Website Essentials

Website Components

Testing Website Design

Instant Gratification

Best Content on Your Website

Necessary on Your Site

Website Tools and Resources

Checklist of DO and DO NOT from Our Senior Engineers

5. Pillar Five: eCommerce

The Basics

Subscriptions Mean Success

Getting Google to Notice Your Store

Which Website Pages to Optimize for Site Indexing

Caution: Keyword Stuffing

Ad Spend Fundamentals

Copy on Your Product Page

Store Front Integration

Why Shopify?

Organic Traffic Success Through SEO

Site Loading Speed

Your Page Titles and Section Subtitles

Backlinks from Other Websites

Do You Have a