The Google Adwords handbook: The definitive guide to the world's most immediate and effective Pay Per Click programme

Introduction

Google Adwords is the advertising tool that any marketer has always dreamed of.

Whether you are a total novice or have already done some trial pay-per-click campaigns, the thing to know is that this advertising model has completely changed the way of doing business and earning money on the web.

If you know the right strategies, Adwords is the only tool in the world that allows you, in less than ten minutes, to be placed with your advertisements at the top of the search engines, and to receive the first contacts from customers who are highly interested in what you do.

Receiving visits from interested customers means drastically increasing the sales conversions of your business.

The idea behind it is therefore very simple: set up your adwords account in such a way that it brings you highly interested customers, and at the same time get your net profits to be considerably higher than the investment used.

It is not magic or a particularly complex art, but simply knowing how to apply and use a system that is as precise and effective as a laser.

As in any field, the real difference in adwords is the experience you are able to bring to the table, which is why I promise that this manual will be just as effective as the courses or guides you download from the web for hundreds of euros.

In this handbook you will easily learn how to prepare, build and activate your PPC campaigns, so that you can feel confident in your abilities and in achieving your goals.

All that remains, therefore, is to dive unhesitatingly into the profitable and promising world of Google Adwords, in order to quickly learn the strategies that really work, obtaining tangible and concrete results.

Google Adwords, this unknown

If you have bought a guide on Google Adwords, you have probably already heard about this extraordinary promotional tool.

Adwords is one of the promotional means generally defined as Pay Per Click: it simply means that each advertiser pays a cost (in this case to Google) not for displaying an ad but rather for each visit it receives.

Although it may seem like an obvious or trivial idea today, this simple mechanism has profoundly revolutionised the online advertising market, which was previously based exclusively on impression banners (the cost of which depended on the number of views within a given time frame).

Through Adwords PPC campaigns you can therefore buy a list of keywords for which your advertisement will be displayed. In this way, you can acquire more chances to increase your sales, and you can do this very efficiently and quickly.

Choosing Google Adwords is not a casual step: Google is the search engine par excellence on the web. In Anglo-Saxon countries, the verb googling has become synonymous with searching for something on the Internet; it is therefore not surprising that Adwords is the main object of desire of any advertiser.

Adwords is universally recognised as the most effective form of digital advertising currently available to those wishing to gain visibility. This explains why people who discover your products