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Apple and the Digital Revolution: The firm at the cutting edge of technology
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About this ebook
Find out how Apple dominates the tech sector in just 50 minutes!
Apple is one of the world’s most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the digital revolution since it was founded in the 1970s, and has produced iconic products such as the Macintosh, the iPod and the iPhone. It is currently one of the most valuable companies in the world, and its yearly profits are larger than the GDP of some countries. In this concise and accessible guide, you will find how Apple was able to anticipate what its customers want in order to secure a market-leading position, and discover what sets the company apart from its many competitors.
In 50 minutes you will:
• Learn about Apple’s history, founders and most important products
• Find out how Apple was able to become one of the most valuable companies in the world
• Identify what makes Apple stand out from its competitors
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Apple is one of the world’s most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the digital revolution since it was founded in the 1970s, and has produced iconic products such as the Macintosh, the iPod and the iPhone. It is currently one of the most valuable companies in the world, and its yearly profits are larger than the GDP of some countries. In this concise and accessible guide, you will find how Apple was able to anticipate what its customers want in order to secure a market-leading position, and discover what sets the company apart from its many competitors.
In 50 minutes you will:
• Learn about Apple’s history, founders and most important products
• Find out how Apple was able to become one of the most valuable companies in the world
• Identify what makes Apple stand out from its competitors
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
LanguageEnglish
Publisher50Minutes.com
Release dateNov 23, 2017
ISBN9782808002448
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Book preview
Apple and the Digital Revolution - 50minutes
Apple: Think Different
Today, the Apple brand is so well-known that it needs no introduction. With products including the Mac, the iPad, the iPod and the iPhone, the California-based company continues to surprise and delight its devoted user base, and remains a beacon of success. In a world where technology and digital media play an ever-increasing role, Apple is now one of the most valuable companies on the planet.
But what brought the company this far? How decisive was the role of its founders’ personalities, and in particular the personality of Steve Jobs? What were the company’s first steps? What strategy did it implement year after year to attain the success that the company currently enjoys? Given that Apple has a multitude of direct competitors (including Samsung, Amazon, Google, Microsoft, Hewlett-Packard and Sony, to name just a few) who are doing all they can to maintain or increase their market share, what makes the company stand out? In just 50 minutes, this book will provide you with the answers to all of these questions.
Key information
Founders: Steve Jobs (American computer programmer, 1955-2011), Steve Wozniak (American computer programmer, born in 1950) and Ronald Wayne (American electronics industry worker, born in 1934).
Founded: partnership contract signed in Cupertino, California on 1 April 1976; company officially founded on 3 January 1977.
Market launch: the first Apple products (Apple I) were sold starting in May 1976, but the company’s commercial activity did not really get going until the launch of Apple II on 17 April 1977.
Sector: information technology and electronics.
Key figures:
2004: turnover of $8 billion.
2006: 25 million electronic devices sold.
2012: annual turnover of $156 billion.
2013: 800 million electronic devices sold and annual turnover of $170.9 billion.
2014: turnover of $182.8 billion dollars.
2015:
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