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Ebook96 pages31 minutes
Mobile Website Optimization
Rating: 0 out of 5 stars
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About this ebook
If your Digital Strategy and SEO efforts are still desktop focused, you are behind. Having a mobile website is the first step of your “mobile first” strategy. Your mobile website must be optimized for search engines and human visitors.
This is a practical and actionable book with a lot of visuals. It is the result of what I learnt while working with clients.
Digital Marketers and Strategist can get a 360 view of mobile optimization. Awesome mobile optimization includes
(a)Knowing your business objectives and ROI potential for mobile
(b)Choosing the correct mobile website architecture
(c)Knowing the pros/cons of each mobile website architecture
(d)Make sure search engine know about your mobile website architecture and how to redirect in various scenarios
(e)10 mobile design best practices for best conversions
(f)Factors to WOW your on-the-go customer
(g)12 ways to increase mobile speed (important for Google & users)
(h)Mobile keyword research process and SEO
(i)Common mistakes to avoid
This is a practical and actionable book with a lot of visuals. It is the result of what I learnt while working with clients.
Digital Marketers and Strategist can get a 360 view of mobile optimization. Awesome mobile optimization includes
(a)Knowing your business objectives and ROI potential for mobile
(b)Choosing the correct mobile website architecture
(c)Knowing the pros/cons of each mobile website architecture
(d)Make sure search engine know about your mobile website architecture and how to redirect in various scenarios
(e)10 mobile design best practices for best conversions
(f)Factors to WOW your on-the-go customer
(g)12 ways to increase mobile speed (important for Google & users)
(h)Mobile keyword research process and SEO
(i)Common mistakes to avoid
LanguageEnglish
PublisherLulu.com
Release dateMar 29, 2014
ISBN9781304988706
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Book preview
Mobile Website Optimization - Sandeep Arora
Contents
Introduction & About The Author
1: Mobile Consumption is Booming
Mobile Search
Mobile Is Local
Mobile Social Media
2: Business Objectives For Your Mobile Website
3: Mobile Website ROI
4: Mobile Website Options
Responsive Design
Dynamic Serving
Separate Mobile Website
5. Selecting The Best Approach For Your Situation (Factors)
Your Mobile Traffic and User
Website Complexity
Mobile Search
Development Time and Cost
Long Term Maintenance
Speed
SEO (Adding Conversion and Redirects)
SEO (Adding Conversion and Redirects)
6. Mobile Website Optimization
12 Factors to Improve Mobile Download Speed
Optimizing Images for Mobile
Compress Files
Social Media Icons
Leverage Browser Caching
Memory Cache = Memcached
CDN (Content Delivery Networks)
Caching
Minimize Round Trip Times (RTT)
Minimize DNS Lookups
Google Pagespeed
Hosting Plans and Providers
Plugin Management
Structured Markup
XML Mobile Sitemap
Fix Mobile Page Crawl Errors
7. Mobile Keywords and SEO
Your Mobile Audience
Mobile Traffic
Mobile Keywords
8. Mobile Web Design Best Practices
9. WOW and Engage Your Customers
Introduction and About The Author
The migration of users from desktop to mobile is happening very fast. If your Digital Strategy and SEO efforts are still desktop focused, you are behind. Mobile search is growing rapidly. Having a mobile first mindset is very important.
Speaking at SMX last week Google’s Matt Cutts said that he wouldn’t be surprised
if mobile search exceeded desktop queries this year. Source: 17th March 2014 – SearchEngineLand
Having a mobile optimized website is the first step of your Mobile-First
strategy.
My name is Sandeep Arora, and I am the CEO of Telezent. I work with and help companies succeed online. Along with my team at Telezent, we have helped over 25 companies design and develop mobile websites of different architectures. In the early days (2011) when mobile optimization guidelines were not very clear, we made many mistakes and learnt from that experience.
What I write in this book comes from my experience at Telezent with my Design & Development Team – what we learnt, the mistakes we made and success factors.
My objective was to create a practical and actionable book with a lot of visuals.
Key Takeaways
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