Brand Authority: Discover How To Be Everywhere, Stand Out From Your Competition And Build An Incredible Brand People Will Remember!

Introduction

To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

Here we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We'll go through why you need a brand if you're running an online business, we'll look at the basics of what a brandies and we'll look at all the tools and techniques you'll need to create a brand that works for you in a highly effective manner.

Why You Need a Brand to Succeed Online?

If is somewhat possible to succeed online without a brand but doing this is going to be a lot harder and you will seriously be limiting your potential for growth and for profit.

Let's assume for a moment that your business model is predominantly online let's say that you are selling digital products or affiliate products through a brand. Now in this case, your key objective is going to be to grow the amount of traffic visiting your site and to then establish trust with that audience such that they will be interested in buying what you have to sell.

This will be nigh impossible to accomplish however if you haven't first built a brand and layered it into your site and your content.

This is how it works:

* Someone finds one of your articles through social media or a Google search, enjoys it and then moves on to other things no one becomes an 'overnight fan'

* During another search or through another post they then find themselves coming across another post or two of yours

* They read this, enjoy it and remember that they enjoyed the last thing you wrote about too

* They then come across you a couple more times and are impressed each time

They now consider you a reliable/entertaining resource.

* The next time they're looking for content in your niche, they will search for their question and your URL

* Perhaps they'll take some time to look around the other content on your site

* They may even then bookmark your site or subscribe to your RSS feed

* Likewise they may subscribe to you on social media and/or add their e-mail to your list

* They will then consider buying your e-books/recommended products when they see you recommend them

* If they enjoy the product, they will be much more likely to buy from you again in future.

* After this lengthy process, you've now turned a first time visitor into a paying customer.

But note how much more difficult this would be without a strong and consistent branding. Without a catchy site name and logo, how would they know that they were reading your website