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    How to Create a Successful Marketing Plan
    How to Create a Successful Marketing Plan
    How to Create a Successful Marketing Plan
    Ebook90 pages1 hour

    How to Create a Successful Marketing Plan

    By Desmond Gahan

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    About this ebook

    A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable level of return. This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It can also contain a full analysis of the strengths and weaknesses of a company, its organization and its products.

    The marketing plan shows the step or actions that will be utilized in order to achieve the plan goals. For example, a marketing plan may include a strategy to increase the business's market share by fifteen percent. The marketing plan would then outline the objectives that need to be achieved in order to reach the fifteen percent increase in the business market share. The marketing plan can be used to describe the methods of applying a company's marketing resources to fulfill marketing objectives. Marketing planning segments the markets, identifies the market position, forecast the market size, and plans a viable market share within each market segment. Marketing planning can also be used to prepare a detailed case for introducing a new product, revamping current marketing strategies for an existing product or put together a company marketing plan to be included in the company corporate or business plan.

    LanguageEnglish
    PublisherSepharial
    Release dateJun 13, 2017
    ISBN9781386443797
    How to Create a Successful Marketing Plan
    Author

    Desmond Gahan

    Desmond Gahan BA., (Dip. Applied Psychology) is the author and publisher of many non fiction books. His special area is psychology and psychopathology. He lives in Dublin Ireland.

    Read more from Desmond Gahan

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    • 3/5

      Jun 28, 2017

      related to large companies and products lots of typos within

      1 person found this helpful

    Book preview

    How to Create a Successful Marketing Plan - Desmond Gahan

    Chapter 1 -—Getting Started

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    One of the key aspects in becoming successful in business is being able to market your company to ensure that you get the most out of it.  By being able to successfully get your company’s name out to the masses, you will find that you will be able to control what your company stands for more easily and be able to easily maintain a positive brand image.

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    When you embark on coming up with a marketing plan there are certain areas and steps that you should follow in order to make the marketing campaign a success and making sure that your message is clearly represented and can be easily absorbed by your target audience.

    Overview

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    First, take a good look at your business.  You have to make sure that you understand your business clearly, what it is that you want your business to accomplish, more than just bring you profits.  By ensuring that you completely understand what it is that you want to do you will be able to form a marketing database.  The review of your company needs to be comprehensive to ensure that you get the data necessary to make your marketing campaign successful.

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    For the best results, make sure that you review your own company records.  Bring together your potential customers, have focus groups, and conduct surveys.  Make sure you stay up to date with any publications that might be relevant to you company’s industry.  Get to know the

    marketplace for your product or service as well as you possibly can.  Become informed about your competition and how they go about marketing and who they feel is their target demographic.  By doing this you will have the tools you need to make informed decisions about your marketing campaign.

    Set Goals

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    When thinking about your marketing campaign it is imperative that you set sales goals.  This is a critical step in your marketing campaign.  Without setting a sales goal, you will be at a disadvantage when coming up with the rest of the marketing campaign.  By setting a number as a goal it gives you and your team a focus point.  If the number is not there, you will not know how much of a product you want manufactured, how to distribute the product in stores, what your budget needs to be, or how much or how little you need to

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