Self Publishing Success

Succesful Self-Publishing

By Zepho Inc.

Smashwords Edition

Copyright © 2013 by Zepho Inc.

Licensed under the Creative Commons License, Attribution 2.5

You are welcome to post this on your blog, send it out to anyone interested in self publishing or share it on social media. Please visit our blog and post your thoughts, we love to hear from you.

Thank you,

Zepho Inc Marketing Team

www.clickplan.net

Table of Contents

1. Product Ideas

• Solve a Problem

• Improve an Existing Product

• Interchanging Ideas with Formats

• Products Based on Non-Fiction Books & Magazine Headlines

• Products Based on Technology

• The How To’s & Product Information Based on Personal Interest & Expertise

• Compilations: Tips, Secrets, Ideas, Strategies, Exposed…

• Compilations: Articles & Real-Life Examples

• Market Directories & Pricing Guides

• Borrow Ideas from Media Talk Shows

• Updating Older Ideas

• Most Searched Keywords Online

2. Massive Action

• A List of Formats & Topics to Consider

• Information Product Title Templates

• Creating a Tips Booklet

• Interviews

• Article Compilation

• Resource Guide, Pricing Schedule, or Rolodex Style

• Buying Reprint Rights, Licensing

• Project Planning

• Hiring Ghostwriters & Freelancers

3. Guidelines

• Managing Ideas

• Create Your Product with Laser Focus

• Follow the Footsteps of Successful Businesses

• Do Your Homework

• Test Your Product

• Pricing

• Publicity

• Managing Your Expectations

About Click Plan

Resources

1. Product Ideas

Solve a Problem

Find a problem. People don’t have the time to do their own research even though there is free information available on the Internet.

Time is money. People will pay for quick solutions. The Standard Rate & Data Service Magazine Advertising Directory is a good place to start. This publication provides advertising information for businesses and publications.

This can be approached two different ways:

For extrovert

Getting Started

• Find a market that interests you & explore it.

• Reach out to a few similar businesses.

• Make inquiries about their product. Keep questions open ended to invite more information.

• Request interviews.

Do Your Research

• Write down the possible issues they face: worries, challenges, and fears.

• Reorganize your list with the most important issues at the top.

• Brainstorm ideas to solve their problems simply.

• Get basic feedback. Visit epinions.com, it’s one of many sites to get people’s feedback and do research.

For extrovert

Getting Started

• Find a market that interests you and immerse yourself in it.

• Get a separate email address using a free online option, your ISP, or web host.

• Join online communities.

• Subscribe to every available free ezine in your market. Later, unsubscribe to the useless ones to minimize email volume.

• Subscribe to mailing lists on your subject. Be prepared for a lot of mail.

• Bookmark discussion groups related to your subject.

• Search Newsgroups focused on your topic on sites such as groups.google.com.

Do Your Research

• Read: Everything that comes in to your dedicated email account and filter as necessary.

• Think: Begin to understand the market and learn what questions people are asking the most.

• Write: Reach out to these communities and ask questions of