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How to Manage Direct Mail
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About this ebook
Entrepreneurs Brief Guide - How to Manage Direct Mail.
Direct mail is a personally addressed form of advertising delivered via the post. Most start-up businesses employ the direct mail form of advertising as it is quite feasible to send what you want, when you want, to your target customers; the results can be easily tracked.
In 30 minutes, learn how to: (a) Set your objectives for direct mail, (b) Mail your existing customers, (c)Compile a mailing list and (d) Rent a mailing list.
LanguageEnglish
PublisherDr Jim Porter
Release dateJan 13, 2012
ISBN9781465977526
Author
Dr Jim Porter
Dr Jim Porter is a chartered engineer, qualified to a PhD level from London University, with more the 25 years business experience. He has worked for several multinational companies in Europe and the USA. His experience stretches from new products development, project management, new business building, profit and loss responsibility, to the creation of several successful joint ventures and acquisitions. Currently, he is a senior executive, responsible for strategy development and growth initiatives, including partnerships and new businesses building. Dr Porter is particularly interested in business incubation, helping entrepreneurs and start up business owners to achieve their personal and business objectives. Dr Porter is the author of several publications, including a book titled "How to bake your business idea and eat it", and the creator of "Entrepreneurs Brief Guides" series. Dr Porter is a Fellow Member of several professional organizations and institutions in Europe and the USA. He can be contacted on his email [email protected] .
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Book preview
How to Manage Direct Mail - Dr Jim Porter
Entrepreneurs Brief Guide
How to Manage Direct Mail
Dr Jim Porter
Direct mail is a personally addressed form of advertising delivered via the post. Most start-up businesses employ the direct mail form of advertising as it is quite feasible to send what you want, when you want, to your target customers; the results can be easily tracked.
In 30 minutes, learn how to:
Set your objectives for direct mail
Mail your existing customers
Compile a mailing list
Rent a mailing list
Copyright
How to Manage Direct Mail
Dr Jim Porter
Revision: SW2.020.001
Copyright © 2011 – All Rights Reserved.
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