The Apprentice 2025 candidates revealed - meet the cast

Chisola is the owner of a virtual assistant company.

Ready for her next challenge, she'll now be heading into the boardroom in the hopes of securing an investment from Lord Sugar himself.

"I consistently give 110% in everything I do and my ability to overcome challenges is unmatched," Chisola said. "No problem is too great for me to find a solution to, and I thrive in high-pressure situations."

Jana is a cosmetic dentist who has built a leading Harley Street practice, with clientele ranging from Hollywood A-Listers to Grammy Award winning musicians.

If he wins The Apprentice, Jana will use the investment to scale up his business in a bid to become a "national force in the dental industry".

"Investing in me and my business is a no-brainer," he said.

Jordan is this season's youngest candidate and hopes to prove that "age is just a number".

Having set up his own 3D animation business at a young age, Jordan's a strong believer that "hard work and persistence can take you far".

"I will out-work, out-smart, and out-perform anyone Lord Sugar puts in front of me," he said.

Competitive bodybuilder and meal prep entrepreneur Mia isn’t one to shy away from a challenge.

Ready to flex her business muscles in the boardroom, she's hoping to secure an investment.

"I believe my business stands out in its industry," Mia said. "It’s about more than just meal prep; it’s about creating a healthier community, saving clients time, and being a brand built on passion."

Aoibheann owns a hair and beauty salon and is now hoping to take a bold new step in the industry.

"I have designed a unique patented utility belt specifically for hairdressers, makeup artists, and costume designers on the go," she revealed. "I have already identified a gap in the market, secured patents, and developed prototypes; what I need now is an investor like Lord Sugar to amplify the reach of my products."

Having worked as an electrician for ten years, Liam spotted a gap in the market for comfortable yet fashionable workwear and set up his own business.

"I love a challenge, and I am so grateful I get to compete for this amazing investment opportunity against some of the best young entrepreneurs and individuals around the country," he said.

As the ambitious owner of a premium salon chain, Nadia boasts a clientele list of celebrity regulars.

Now looking for investment in her new luxury product range, she's ready to take on the challenge of The Apprentice.

"I am looking to really push myself into areas I have never been in before," Nadia said. "I have dealt with high-pressure business environments; however, I have never experienced the pressure of being on TV."

Amber-Rose is a social media savvy convenience store owner who is eager to launch her own bubble tea shop with the help of Alan Sugar.

She prides herself on being part of a new wave of entrepreneurs harnessing the power of social media to build and promote business.

"Being a part of this process has been a life-long dream and is a wonderful opportunity to show other young girls with similar beginnings that they can also achieve anything they set their hearts on," Amber-Rose said.

Jonny set up his own tutoring company while studying at University and now hopes to expand the business to targeted locations across the country.

"I hope to prove that it is possible to succeed in business while also being compassionate," he explained. "I have learned in my own business that success comes from inspiring those around you to share your goals and beliefs."

Kier is a fast-acting individual having set up his own telemarketing business in just 3-working days, after his previous employer went bust overnight.

He's confident about his business plan, but believes his biggest challenge on The Apprentice will be living with his fellow candidates.

"I have never lived with anyone except myself and my family so it will be a different experience," he revealed.

As a coffee and fitness obsessed GenZ corporate project manager, Emma has put together a business plan she hopes can redefine coffee culture for the next generation.

Blending functional health with takeaway coffee, she's eager to utilise a gap in the market.

"With a clear vision and five-year plan to kickstart the business, Lord Sugar and I can disrupt the coffee culture together, one shop at a time," she said.

Self-described go-getter Anisa is the owner of a pizza company and adds a personal stamp on the culinary business with her Indian-Italian fusion flavours.

"My unique pizzas, like the Chicken Tikka Masala pizza, have earned outstanding feedback, proving the strong demand for bold and creative flavours," she explained.

If Anisa wins Lord Sugar's investment, she hopes to expand her business, opening new kitchens in high-demand areas.

"I’m driven, ambitious, and determined to carve my own path," she said.

Frederick is a former athlete turned motivational speaker who regularly helps professionals and entrepreneurs increase their confidence when speaking under pressure.

He now hopes to secure an investment and expand his communication skills company.

"I don’t just want to make money, I want to do so while changing people’s lives for the better," Frederick said.

Family man Dean set up a thriving air conditioning business during the pandemic. But will he be able to keep his cool in the boardroom?

"I honestly believe me and Lord Sugar are very similar," Dean said. "He is very passionate about science and electronics and that’s pretty much what air conditioning is, this is what he has done in his businesses and it’s what he knows."

Max is no stranger to tough competition as a former tennis player turned senior account manager.

His business plan revolves around padel tennis, a fast-growing racket sport, as he aims to open a series of premium indoor padel centres across the UK.

Max confessed he's eager to compete with other "confident and bold" candidates on The Apprentice.

"I’m looking forward to locking horns with them and seeing who comes out on top," he enthused.

Melica is the owner of an AI tech recruitment company.

"My business is profitable, and costs are minimal," she explained. "With Lord Sugar’s mentorship, we can only go up and multiply the investment in as little as a year.

"Lord Sugar will be making a big mistake if he doesn’t invest in me."

Emma set up her own online gift store during the coronavirus lockdown and is now ready to take the business venture to the next level.

"I plan to prove to everyone that you can be successful if you put your mind to it, regardless of what anyone tells you," she said. "I’m a problem solver who never lets anything or anyone stop me for long."

Carlo has carved himself a career by building people’s self-esteem as a hair transplant consultant.

Having gone through the process twice himself, Carlo's now made it his goal to make finding the best hair transplant clinics as simple and effective as possible.

"With over 30 million views and nearly 30k followers on social media, I’ve built a strong personal brand that resonates with people and industry professionals alike," he said.