Our purpose is “We believe in the Power of True Joy”.
Cloetta has established four values that guide our way of working and acting, both within and outside the company. These values are Focus, Passion, Teamplay and Pride.
We prioritise what is relevant and best for our consumers and Cloetta.
We keep it simple with clear goals and commitment to deliver what we promise.
We dare to dream big, have fun and see challenges as opportunities.
With positive energy we learn, improve and succeed, to ensure the best consumer experience.
As One Cloetta, we work together and take mutual ownership to reach our common goals.
With trust and respect, we make each other better.
We show that we are proud of the true joy we bring to our consumers’ lives.
We are proud of our own contribution, recognise others’ good work and celebrate success.