Meet the new Alexa

Free with Prime

Alexa+ is coming soon

Sign up to get notified when free early access is available to you.1

After early access ends, Alexa+ will be a free Prime benefit or available to non-Prime customers for $19.99/month.

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Easy to talk to

Flow through conversations about virtually any topic.

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Gets more done

Have Alexa handle tasks across thousands of services and devices.

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Tailored to you

Enjoy a personalized experience based on your preferences.

Convos that flow

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  1. In a living room, a man and woman sitting on a sofa eating popcorn while watching TV.

    Talk naturally

    Say anything, then flow right into other requests or topics.

  2. In a kitchen, a woman chopping vegetables, looking at Echo Show 21 on counter displaying a recipe.

    Jump right in

    If you need to interrupt the conversation, Alexa adapts.

  3. In bed, a woman lying on her back with her eyes open, smiling.

    Pivots welcome

    Change the topic halfway through your chat. Alexa keeps the context.

  4. Outside, a woman sitting at a cafe table, typing on a smart phone.

    Uniquely yours

    Alexa remembers your preferences, and gives you customized answers.

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Gets more done

Tiny asks or tall orders, Alexa proactively takes action so you don’t have to. Get help finding meaningful gifts, have Alexa plan a fun night out, or chat with Alexa to book tickets or restaurants through Ticketmaster and OpenTable. With even more to come.

All yours

Alexa remembers your preferences to make the experience feel tailored to you. Find the name of that song you love, discover new favorite shows or recipes, have Alexa create unique bedtime stories,2 view recaps of your team, and quickly reorder food from your go-to spots with Grubhub.

Everywhere. Anytime.

With the new Alexa, you can start conversations on one device, then pick up right where you left off on another. Chat at home or on-the-go, keep conversations going on Echo devices around your home, and type to chat with Alexa on your browser.
Learn more about availability across devices.

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  1. In a kitchen, a man stands next to the counter holding a coffee cup, looking at Echo Show 21 on counter displaying Ring video footage showing a dog.

    On Echo devices

    Start a conversation on your Echo device. Pick it back up anywhere.

  2. In a living room, a man sits on a chair typing on his laptop.

    On the web

    Access Alexa on any browser to dive deep into specific topics.

  3. At a table, a man looks at his phone at the Alexa app. On display is a text conversation.

    On the Alexa app

    Pick up where you left off on-the-go. Just chat with Alexa on mobile.

  4. In a living room, a couple watches a movie on Fire TV from their couch.

    Fire TV and Tablets

    Ask Alexa to find music or a movie3 that fits your mood.

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Your intuitive Alexa home

It’s easier than ever to manage your smart home with Alexa. Create routines using just your voice, control multiple devices at once with a few taps, and quickly access and search Ring recordings4 to stay on top of everything around your home.

A woman in her home walks by a credenza where Echo Show 21 sits. The screen displays the smart home overview with widgets.

Phrase requests your way

Try saying something like “it's too cold in here,” and Alexa knows to adjust the thermostat. No need to remember device names.

Talk naturally
to create routines

Let Alexa know to wake you up, turn on the lights, and start the coffee maker weekdays at 7am, and your routine is all set.

Know what's happening at home

Search your camera events for just about anything, like delivered packages, people at the door, or when the dog went out last.4

Customize your view

Access your favorite devices, check recent camera activity, and easily switch between modes and Map View.5

Alexa. On your browser.

Access to the new Alexa will be available from most web browsers. Use your Mac or PC to dive deep into topics, have Alexa summarize lengthy emails or documents, draft messages, create images, plan trips or parties and more.
Learn more about access to Alexa on your browser.

A man sits on a chair typing on a laptop. On display is [the] Alexa [on the web / website].

Unlock the new Alexa

Alexa+ will be available on almost every Echo device. If you own or purchase an Echo Show 21, 15, 10, or 8, you can be one of the first to experience free Early Access. When you receive access, all of the compatible Echo devices in your home will be enabled with Alexa+. We will roll out free Early Access to all Echo owners over time. Shop devices below.

And so much more

Explore Alexa's new set of helpful capabilities. And with more surprisingly
delightful uses to come, we're just getting started.

Trust is built into
Alexa+ by design

Learn more about Alexa+ Trust & Privacy

Private

Alexa+ is designed with built-in protections to safeguard your privacy and keep you in control.

Secure

Layers of security help keep your experience safe and your data secure.

Trusted

Alexa+ is built and tested to deliver a trusted experience.

Frequently asked questions


How do customers get early access to Alexa+?

We will start rolling out early access to US customers who own or purchase an Echo Show 8, 10, 15, or 21. Customers will be notified via email and through device notifications once access is granted. Once you have access and opt-in, Alexa+ will start working across all your compatible Echo devices, Fire TV and Fire tablets, as well as on your web browser and the Alexa app.

What devices can customers use Alexa+ on?

When you get access to Alexa+ by owning or purchasing an Echo Show 8, 10, 15, or 21, it will be available on all Echo devices, with the exception of certain older generation Echo devices like Echo Dot 1st Gen, Echo 1st Gen, Echo Plus 1st Gen, Amazon Tap, Echo Show 1st Gen, Echo Show 2nd Gen, and Echo Spot 1st Gen, where you can continue to use the original Alexa. You'll also be able to try Alexa+ on your web browser, the Alexa app, compatible Fire TVs, and Fire tablets. This experience is not currently supported on Alexa Built-in devices and Amazon Astro, however we look forward to expanding Alexa+ to additional devices in the future.

What languages is Alexa+ available in?

Alexa+ is currently only available in English for customers in the US. Device language must be set to “English United States.” To change your language settings, go to the Alexa app, or on-device by going to Settings > Device options > Device Language.

Can my child access Alexa+ on their Kids Edition Echo devices?

Yes. Alexa+ is an assistant for the whole family. Parents can make the Alexa+ Kids experience available to their kids on their Kids Edition Echo devices or by creating and enabling a child profile. Parents can set up a device to run Alexa+ Kids exclusively, or, if the device is shared by members of the household, parents can also set up a voice ID for their kids, so the device will turn on Alexa+ Kids when an enrolled child is recognized. When an enrolled child profile is recognized or on a device with Amazon Kids enabled, our GenAI content moderation extends the multi-layered controls for a general audience with additional guardrails that are purpose-built for children.

Will Amazon Kids+ work with Alexa+?

Alexa+ is compatible with Amazon Kids+. With Alexa+ and an Amazon Kids+ subscription, you'll have access to new Amazon Kids+ features like Stories with Alexa and Explore with Alexa. If you don't already have Amazon Kids+ and are eligible for a free trial, you can try Amazon Kids+ for free for 1-month during Alexa+ early access.

Will I be automatically charged for Alexa+ after the early access?

Alexa+ will be free during early access. After early access ends, you will not be automatically charged and Alexa+ will be a free benefit with your Prime membership. For non-Prime customers, you can sign up for Alexa+ for $19.99/month.

Will the original Alexa still be available?

Absolutely. While we're positive you'll love all that Alexa+ has to offer—greater intelligence, more natural conversation, and a brilliant array of new, proactive capabilities—the original Alexa will remain available to you on your devices.

1Some features represented are in development and will be released in future updates.

2Amazon Kids+ subscription required (sold separately). Alexa+ early access includes access to a 1-month free trial of Amazon Kids+ (terms apply).

3Certain content, apps, and services may require separate subscriptions.

4Ring subscription required (sold separately). For customers in Illinois & Texas: Smart Video Search is not available on Ring devices due to specific state legislation.

5Available initially on Echo Show 15 and 21