Congo Brands’ Wendell Venerable Is Not a Trend Chaser
The power of execution in a shiny object world.
<strong>When a Discount Becomes a Death Spiral</strong>
BYD predicted it would sell ten times Tesla’s anticipated U.S. sales. But that was before the ass fell out of its brand and its market.
Nike Flips the Swoosh Script
As Nike struggles to reach a younger generation, it's betting on a tweak to its iconic tagline.
KFC Taps Melissa Cash From Wingstop as U.S. CMO
She'll help write the next chapter of the chicken chain's 'comeback era.'
Eos CMO Soyoung Kang Promoted to President
The marketer is behind the brand's rise from lip balm challenger to Gen Z fave.
NFTs and Labubus Prove the Hype Has Become the Product
The dizzying trend cycle is both a prime opportunity and a challenge for marketers.
Marketers On the Move: Hires and Exits at Seen, Michelin, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Crayola’s Victoria Lozano on Why Creativity Is Our Greatest Skill in an AI-Driven World
Creativity is a life skill that prepares people for whatever lies ahead.
4 of Tammy Henault’s Buzziest NBA Campaigns
The outgoing CMO has expanded the league's global fan base and cemented its place in culture.
Pharmaceutical Ads Face Closer Scrutiny Following Trump’s Memorandum
President Donald Trump’s memorandum seeks to enforce existing regulations ensuring transparency and accuracy in drug advertising.
TechMagic: Space Commerce, AI Wearables, Gaming Safety, and Global Esports
Plus, Thierry Klein of Nokia talks building the first cellular network on the moon and heading to Mars.
Honey Deuce: Inside the US Open’s Most Visible Brand Collaboration
Grey Goose's playbook for maximizing cultural impact.
Why Did Nike Do It?
Nike is temporarily playing with the existing “Just Do It” phrase by turning it to “Why Do It?” because that’s what brands do when assets reach maturity.
2026 World Cup Marketing Tactics for U.S. Brands Ready to Get Serious About Soccer
Brands have a rare opportunity—if they’re willing to think outside the box.
This IPG Executive Created a Hot Sauce Even Kids Can Enjoy
Black Glass founder Katie Klumper's quest for 'flavor over fire' with Smaak.
Ford Revs Up Its Biggest Brand Overhaul in Over a Decade
Ford introduces 'Ready, Set, Ford,' its first global brand platform in over a decade, to modernize the legacy brand.