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Table 2: Summary of development trend from the aspect of CSR elements In summary, due to market competition and changes in consumers’ preferences, developers started to incorporate extra features to their housing projects since five years ago. These extra features are above the laws and can be considered as CSR elements offered by developers in the interest of their external stakeholders, i.e. the house buyers in this context. The summary ot the development trend is illustrated in Table 2.

Table 2 Summary of development trend from the aspect of CSR elements In summary, due to market competition and changes in consumers’ preferences, developers started to incorporate extra features to their housing projects since five years ago. These extra features are above the laws and can be considered as CSR elements offered by developers in the interest of their external stakeholders, i.e. the house buyers in this context. The summary ot the development trend is illustrated in Table 2.

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Table 1 Summary of elements of CSR in property Sources: summary from literature review “Green” is the new attraction that has generated much concern amongst housing developers. It is observed that parks, garden and lakes have been incorporated in new housing developments to deliver not only houses but with living styles. This is evident that many housing developers in the study area have been incorporating more greens and landscaping into their projects to improve the quality of life for the past five years. As defined by Chiu (2004), sustainable housing development is a housing development that meets the housing needs and demands of the present generation without compromising the ability of future generation to meet their needs and demands. The Deputy Minister in the Prime Minister Department suggested that housing developers should implement CSR by giving maximum consideration to protect the environment in carrying out development, providing social amenities for the children and senior citizens, providing sports and recreational facilities, as well as providing facilities to encourage social interaction among the residents (New Straits Times, 11 December 2004). Summary of CSR elements in property development is depicted in Table 1. Conceptual Framework and Research Questions
Table 1 Summary of elements of CSR in property Sources: summary from literature review “Green” is the new attraction that has generated much concern amongst housing developers. It is observed that parks, garden and lakes have been incorporated in new housing developments to deliver not only houses but with living styles. This is evident that many housing developers in the study area have been incorporating more greens and landscaping into their projects to improve the quality of life for the past five years. As defined by Chiu (2004), sustainable housing development is a housing development that meets the housing needs and demands of the present generation without compromising the ability of future generation to meet their needs and demands. The Deputy Minister in the Prime Minister Department suggested that housing developers should implement CSR by giving maximum consideration to protect the environment in carrying out development, providing social amenities for the children and senior citizens, providing sports and recreational facilities, as well as providing facilities to encourage social interaction among the residents (New Straits Times, 11 December 2004). Summary of CSR elements in property development is depicted in Table 1. Conceptual Framework and Research Questions
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Corporate Social ResponsibilitySocially-responsible Investing
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