As the profession of design advances, writing is becoming more central to the design practice. 1 Proficiency in writing skills and research methods has become equally important as acquiring technical design skills. 2 Typically, designers...
moreAs the profession of design advances, writing is becoming more central to the design practice. 1 Proficiency in writing skills and research methods has become equally important as acquiring technical design skills. 2 Typically, designers write to sell their ideas to the client, document their design process, instruct the users to improve engagement, analyze and evaluate critical design issues, and generate creative thinking. Design practitioners' design process is centered around design thinking principles and differs greatly from their writing process. Rim Razzouk and Valerie Shute describe design thinking as an analytical and creative process that allows for experimentation, model creation, feedback collection, and revisions. This process typically includes five steps: empathize, define, ideate, prototype, and test. 3 In undergraduate design studio courses, students consistently apply these principles to solve problems and use these skills to address real-world challenges in the industry. They continue implementing this standard design process learned in school to tackle industry problems. However, while teaching an upper-division undergraduate Writing and Research in a Design course at San Francisco State University (SFSU) in the Fall of 2022/23, I observed that this process-based learning approach that works well in teaching a design studio course can pose challenges when it comes to teaching writing to the undergraduate design students. Many design students view writing and design as two distinct fields, making it difficult to integrate writing skills into their overall design practice. Therefore, this research aims to understand why SFSU design students perceive writing and design as separate domains and identify hybrid teaching methods to help them integrate writing into design for a cohesive learning experience. Hybridity, as defined by Jesse Stommel, is about the moment of play where the two sides of binaries begin to interact and transform into a new configuration. 4 Similarly, Cohen, Nørgård, and Mor describe hybridity as the blurring of boundaries between distinct contexts of learning and activity, leading to unexpected and interleaved experiences. 5 These definitions highlight the importance of hybrid teaching methods, which merge different learning modes and create a dynamic and integrated educational experience. Hybrid teaching methods are particularly effective for SF State's diverse student body, which comprises over 60% students of color. Additionally, around 44% of the university's student population are first-generation college students, and many are non-native English speakers. 6 This Recognition of Diverse Writing Types in Design: Students, through their journey in descriptive, persuasive, expository, and narrative writing, not only honed their writing skills but also developed a profound understanding of how to apply these techniques in a design context. This understanding is invaluable for designing products, conveying ideas, and engaging audiences. Design educators and institutions should incorporate a variety of writing styles into their curricula to foster versatile designers with strong communication skills. Tailored Support for Diverse Student Needs: The feedback from students throughout the course emphasizes the importance of aligning writing education with students' specific needs, particularly non-native English speakers and those unfamiliar with academic writing conventions. This aligns with the growing diversity of student populations in universities. Educators should provide tailored support to students who find the linguistic and rhetorical demands of academic writing challenging, ensuring all students can benefit from writing in their design practice. Limitations of the Study: This research was conducted with a single cohort of 25 students in one upper-division undergraduate Writing and Research in Design course at San Francisco State University. The diverse student body, primarily from the Bay Area, presents a unique context that may not be directly applicable to other regions or institutions. Additionally, the relatively small sample size limits the generalizability of the findings. Future research should aim to include a larger and more diverse sample across multiple courses and institutions to validate these findings and explore the broader applicability of hybrid teaching methodologies in design education. This research highlights the transformative potential of hybrid teaching methods in bridging the gap between writing and design for undergraduate design students at San Francisco State University. Through the integration of writing into the design curriculum, students were able to see the practical application of writing skills in their design practice. This approach not only improved their writing abilities but also enhanced their overall design capabilities, emphasizing the symbiotic relationship between these two domains. The initial resistance to writing observed among the students underscores the importance of addressing preconceived notions and anxieties associated with academic writing. By gradually introducing writing tasks that are directly relevant to their design projects, students began to appreciate the value of writing as a tool for communication, reflection, and critical thinking within the design process. The positive shift in student perceptions, as evidenced by their reflections, demonstrates that hybrid teaching methods can effectively dissolve the perceived boundaries between writing and design. Moreover, this study's findings have broader implications for design education and interdisciplinary learning. They advocate for a more holistic approach to education that recognizes the interconnectedness of various skills and disciplines. By tailoring writing instruction to meet the specific needs of design students, educators can foster a more inclusive and engaging learning environment that accommodates diverse learner backgrounds and preferences. However, it is important to recognize the limitations of this study. The research was conducted in a single course with a relatively small sample size of 25 students at San Francisco State University. The diverse student body from the Bay Area provided valuable perspectives, but the findings may not be easily generalizable to other contexts or larger populations. Ultimately, the successful implementation of hybrid teaching methods in this course serves as a model for other institutions seeking to integrate writing into design education. It underscores the necessity of adapting teaching strategies to align with the evolving demands of the design industry, preparing students not only as proficient designers but also as effective communicators. This research NOTES