Sterling

Sterling may refer to:

Common meanings

Places

Sterling (cigarette)

Sterling are a British cigarette brand owned by parent company the Gallaher Group, which became a subsidiary of Japan Tobacco in 2007.

About

Sterling had been a fairly popular mid-range brand up to the 1970s but sales dwindled and the brand was eventually discontinued. The brand was officially re-launched in the United Kingdom in 2006. Sterling is the largest selling cheap brand in the UK and is the 8th biggest selling brand of cigarettes in the UK. According to data from AC Nielsen, Sterling has a 44% share and has retail sales of an excess of £261million. They are available in four different colours, red, blue (smooth), green (menthol) and a blue-green gradient (click-on menthol "Dual"). Sterling cigarettes are also available in Superking size.

References

Sterling (California)

Sterling (previously Sterling Business Management Systems) is a consulting firm led by Kevin Wilson, which offers business administration seminars and training based on L. Ron Hubbard's teachings to Accounting, Medical and Dental and other private practice professionals. Founded in 1983 in the back office of a dental practice in Vacaville, California, it is currently located in a 20,000-square-foot (1,900 m²) office in Los Angeles, California. From 1994 to 2015 the company was affected by the economic climate, reducing its staff complement to 25 from nearly 300.^p. 7

Services

Sterling provides services under a license from WISE, the World Institute of Scientology Enterprises^p. 10, which oversees the use of L. Ron Hubbard's copyrighted materials in applications in the business community at large. According to a deposition by Emery Wilson's Director of Public Affaris, most of the company's employees are involved in Scientology.^p. 25

According to the LA Times, Sterling offers and teaches the same techniques the Church of Scientology has for years employed including heavy marketing, high productivity and rigid rules of employee conduct.