Luxo Jr. (character)
Luxo Jr. is a desk lamp character and the corporate mascot of Pixar Animation Studios. Luxo Jr. is the protagonist of the short film of the same name and appears on the production logo of every Pixar film, hopping on screen and bouncing on the letter I. John Lasseter created Luxo Junior, modeling the character after his own Luxo brand lamp. The manufacturer of Luxo lamps sued Disney, the parent company of Pixar, for selling Luxo Jr. branded merchandise in 2009.
Creation
John Lasseter used a Luxo lamp on his drawing table as a graphic rendering model. Lasseter experimented with the model, using it for motion studies. He demonstrated the animated Luxo model at an animation festival in Brussels. Lasseter did not plan on creating a story for the lamp, but the Belgian animator Raoul Servais urged him to write a plot. Servais said that "No matter how short it is, it should have a beginning, a middle, and an end. Don't forget the story." Servais persuaded Lasseter that the length of the animation would not impede the story, telling him "You can tell a story in ten seconds."