Guy Kawasaki
Guy Kawasaki (born August 30, 1954) is an American marketing executive, specifically in California's Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
In March 2015, Kawasaki joined the Wikimedia Foundation Board of Trustees, the non-profit operating entity of Wikipedia.
Kawasaki has also written a number of books including The Art of Social Media (2014) and Database 101 (1991).
Early life
Guy Kawasaki was born in Honolulu, Hawaii, where he attended ʻIolani School. He credits his writing career to Harold Keables, his Advanced Placement English teacher, who taught him that "the key to writing is editing."
Kawasaki graduated from Stanford University In 1976 with a Bachelor of Arts degree in psychology. He then attended law school at UC Davis, but quit after about a week of classes when he realized that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, where he earned an MBA degree. While there, Kawasaki also worked at a jewelry company, Nova manufacturer. Kawasaki observed, "The jewelry business is a very, very tough business, tougher than the computer business... I learned a very valuable lesson: how to sell."
