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Electronic Media Production Centre

The Electronic Media Production Centre (EMPC) at IGNOU has emerged as a major hub in the region in the use of electronic media in distance education. EMPC is housed in the Sanchar Kendra complex, Maidan Garhi, New Delhi. It serves as a nodal resource centre in production, dissemination and transmission of educational software in the country utilizing a wide range of communication media. The facilities are being shared with various educational and training institutions, State Open Universities, Central and State Govt. Ministries/ Departments, NGOs, corporate bodies and other sectors.

The major activities undertaken by the Centre are the production and dissemination of educational audio video programmes. Curriculum-based audio-video programmes are developed to supplement the courseware of IGNOU by highly trained and skilled in house staff using the state-of-the-art facilities. In addition, freelance filmmakers have been empanelled and suitable programmes are also sourced from agencies such as UKOU, Transtel DW TV, RCI etc.

Both broadcast and non-broadcast modes of delivery are adopted by IGNOU.  The cassettes/CDs are sent to RCs/ SCs and also sold at reasonable rates through the Marketing Unit of EMPC.

 Activities

q       Production of audio and video programmes for IGNOU academic programmes and their dissemination to the IGNOU RCs/SCs via non- broadcast mode.

q       Transmission of IGNOU video and audio programmes through public broadcasters � DD1 & AIR [Hyderabad & Mumbai].

q       Transmission of video programmes through dedicated satellite based educational TV channels � GD1, GD3 & GD4.

q       Transmission of live teleconferencing, telecounselling sessions through dedicated satellite based interactive educational TV channels � GD2.

q       Transmission of educational and enrichment audio programmes through  FM Radio network of 25 Gyan Vani Stations located at Ahmedabad, Allahabad, Bangalore, Bhopal, Coimbatore, Chennai, Delhi, Guwahati, Jabalpur, Kolkata, Mumbai, Mysore, Rajkot, Raipur, Varanasi, Vishakapatnam, Lucknow, Shillong, Jaipur, Panaji, Indore, Kanpur, Patna Hyderabad and Nagpur.

q       Transmission of live Interactive Radio Counseling (IRC) sessions for IGNOU students through AIR Stations.

q       Design and development of PG Diploma Programmes: Conducting Post Graduate Diploma in Journalism and Mass Communication & Post Graduate Diploma in Audio Programme Production.

q       Training workshops in electronic media programme production for Journalism & Mass Communication students and in- service personnel.

q       Marketing of EMPC facilities, products and services.

q       Technical support and turnkey consultancy to SOUs and DE institutions.

EMPC coordinates the following educational radio and television channels.

 

a.       Gyan Darshan

Gyan Darshan (GD), a fully digital 24 hour exclusive Educational TV Channel, is a digital bouquet of 4 channels.  This 24-hour channel beams programmes produced by IGNOU and those from UGC, National Council for Educational Research & Training (NCERT), Central Institute for Educational Technology (CIET), NITTTRs, IITs and different Ministries of Govt. of India.

The transmission of GD channels is almost completely automated through the installation of the video server.

'Gulistan-e-Urdu' a special Urdu Language Programme series as part of the 'Bhasha Mandakini' was launched by Hon'ble Union Minister for Human Resource Development Sh. Arjun Singh in Oct. 2005. The programme is transmitted from 01.00 to 02.00 and repeated from 13.30 to 14.30 daily in GD1. This new programme series consisting of informative, culturally enriching and educational programmes reaches out to a large number of Urdu speaking people across the country. It aims to create awareness about the richness of the Urdu language besides promoting a composite culture.

b.      Gyan Vani

This is a unique low cost, interactive medium for enhancing and supplementing the teaching-learning process by reaching out to widespread learners. Gyan Vani stations operate as media cooperative with the day-to-day programmes being contributed by various educational institutions, NGOs, government and semi-government organizations, UN agencies, Ministries such as Agriculture, Environment, Health, Women and Child Welfare, Science & Technology, etc. besides national level institutions such as NCERT, NIOS and State Open Universities.

Each Gyan Vani Station has a range of about 60 kms and covers an entire city/town and the adjoining rural area. Gyan Vani serves as an ideal medium for niche audiences to address the local educational, development and socio-cultural requirements. The flavor of the channel is by and large local, and the medium is English, Hindi or language of the region. The broadcast duration varies from station to station but the overall content pertains to the following aspects and levels of education:

Sarva Shiksha Abhiyan
Primary and Secondary Education

Adult Education

Technical and Vocational Education

Higher Education
Distance Education
Extension Education

c.       Teleconferencing

In order to infuse interactivity in distance learning, one-way video and two-way audio teleconferencing facility is being offered through GD2. Important nation-wide programmes for IGNOU learners, lectures by eminent experts/dignitaries, discussions with RC Staff, Induction for new students and convocations for graduating students are conducted live through teleconferencing every year. Besides, tele-counseling sessions are conducted for select application oriented programmes such as nursing, information technology, CEMPA/CEMBA, MBA etc. in which the students get ample opportunities to interact with the faculty. Besides IGNOU, many other institutions also use this facility for reaching out cost-effectively to their learners scattered all over the country.

  1. Interactive Radio Counseling ( IRC)

IGNOU offers one hour of live phone-in counseling programme weekly through the National Network of AIR and the Gyan Vani stations where studio invited experts clarify student queries put across to them from their homes via telephone. This value added services is presently being offered through nearly 188 All India Radio stations every Sunday from 4-5 p.m. and toll free conferencing facility is available to the learners in 80 cities to interact freely with the experts. The Interactive Radio Counseling (IRC) sessions on Gyan Vani Delhi are held from 5 to 6 p.m. on every Sundays (various topics) and Tuesdays (topics related to IGNOU programmes). Other Gyan Vani Stations offers this facility at least one hour per week at the convenience of the students.

 

e.       Edusat

The launch of EDUSAT (a dedicated satellite for education) has ushered in an era where both internet and intranet can be used for transmission, interaction, dialogue, digital repositories, digital multimedia content, and for virtual education and research. EMPC-IGNOU has already established 134 interactive terminals across the country with the two way interactive facility. The teleconferencing sessions on GD-2 are simulcasted on the EDUSAT network. The facility is expected to enhance the capacity of the learners to access the resources as per the schedule. Networking of all Gyan Vani FM Radio Stations is also under consideration.

The Rajiv Gandhi Project

The Rajiv Gandhi Project for Edusat Supported Elementary Education was inaugurated by Hon'ble Minister Sh. Arjun Singh in December, 2005. This is a collaborative project of MHRD-ISRO-IGNOU and State Governments of Madhya Pradesh, Bihar, Chhattisgarh and Uttar Pradesh. The network has a provision of one teaching end with sub-hub at Jabalpur with connectivity to 850 schools in the Sidhi District and 50 schools each in Sonbhadra in U.P., Koria in Chhattisgarh and Vaishali in Bihar.

f.        Education, Research & Training

The Education Research & Training (ERT) Unit of the EMPC is engaged in developing academic programmes, conducting research and training related to media and communication. Two academic programmes Post Graduate Diploma in Journalism and Mass Communication (PGJMC) and Post Graduate Diploma in Audio Programme Production (PGDAPP) developed by the ERT Unit are on offer through School of Continuing Education. Training workshops organized by the unit have become quite popular and requests are regularly received from various agencies including embassies. Recently, a Training Programme was organized for the diplomats of the Embassy of the State of Kuwait on 'Media for Diplomacy'. The media training and support component of the North East Project of IGNOU the North East Media Focus (NEMFO) Project is being successfully executed since 1999. Research studies are also undertaken on the utilization patterns and effectiveness of audio�video materials.

 

     g.    Marketing Unit

Audio video programmes for almost all the academic programmes of IGNOU are available on sale in the CD format @ Rs. 150/- per CD.

Students can either visit our website at www.ignou.ac.in where the list of CDs available is put up or write to: Section Officer, Marketing Unit, EMPC, IGNOU, Maidan Grahi, New Delhi-110068.