Questioning the nation with our Omnibus survey

GB & UK Omnibus Survey

Understand your consumers – actionable insights, fast.

Sometimes you just want quick, cost-effective answers to questions – our GB & UK Omnibus surveys provide a quick sense check and validation of what the nation is thinking, feeling or doing.

Twice a week we survey 2,000 adults in Britain or the UK. 72 hours later your answers will be ready and from as little as £300. Supported by our specialist team of researchers we guide you through the process to get the most out of your questions to get richer answers. We ensure our omnibus surveys are nationally representative and based on high quality respondents to give you the confidence in the answers you get back.

No entry fee. No minimum number of questions. All the quality but without the fuss.

But here’s where our Omnibus survey really stands out. Our data can be enhanced with our neuroscience tool of implicit reaction time testing, helping go beyond what people say to what they truly feel so you can understand their responses in a more meaningful way.

Faster Results: Our midweek Omnibus survey launches on Tuesday, with results in your hands by Thursday, giving you time to act before the weekend. And for our weekend Omnibus survey, we launch on Friday and deliver results by Monday.

Real Expertise: When you partner with us, you’re getting more than just a tool. Additionally, we can offer data analysis and provide custom insights that are as actionable as they are impactful.

Interested in finding out more about our Omnibus survey?

Request an Omnibus survey quote

Nationally representative of n=2000 GB adults

Boosters available to target specific audiences and sub-groups

Specialist team

Expert support to help design your survey and deliver the results

High quality respondents

to give you the confidence in the answers you get back.

Enhanced human understanding

Options to add in our wider toolkit of human understanding approaches

Uses of the Omnibus

Whether you are looking for quick answers to questions, robust figures to use for PR or marketing, or to explore new ideas with a nationally representative audience, our team can support you

After some quick turnaround insight. Give our Omnibus specialist team a shout…

Get in touch

Thank you to the team at Walnut Unlimited. You did a great job in such a short space of time. You handled our brief with great creativity, and I really appreciate the support you gave when coming to you with a million ways of cutting the data to help us tell the most compelling story. We have had an amazing response to the campaign, and in the week of the release we undertook 23 radio interviews about the research which reached 3.8 million listeners.

LYSETTE MAZUR, SENIOR PR OFFICER, SLIMMING WORLD

Walnut provided very valuable recommendations which positively impacted our decisions for the design of our Green Cuisine packaging before launch in Central Europe. Their input on pack optimisation before testing also enabled us to drive agility for the launch.

CARINE GUILLOU, INSIGHTS MANAGER, NOMAD FOODS

The insights generated from the research combined with Walnut’s behavioural science expertise, allowed us to bring the grocery industry together to better understand human behaviour and equip us with the knowledge and actionable solutions to shift people towards more healthy sustainable diets.

HANNAH PEARSE, HEAD OF NUTRITION AND SCIENTIFIC AFFAIRS, IGD

Walnut’s approach, particularly in applying genuinely usable behavioural science techniques, has unearthed a whole new way to reposition our business to customers. Our customers are engaging much more as a result and our colleagues are even more proud of the brand they work for. A fantastic partner!

NEIL COSTELLO, UK MARKETING DIRECTOR, LOWELL FINANCIAL LTD

Seeing the results of Walnut’s Behavioural Science audit has been incredibly helpful to see what we are doing right, but more importantly how we can continue to improve. This area of communication is critical right now to reassure all our guests in our 25 Designer Outlets and the audit allows us to really focus on a number of specific improvements. It’s given us things to think about such as layout and flow, humour and different styles of communication that will be even more effective. Our aim is for constant improvement, and we will be applying these clear and structured learnings into future communications.

MATT BURKE, HEAD OF INSIGHT, MCARTHURGLEN GROUP

Drax made a commitment to our customers to adhere to our industry’s code of practice - REC. Walnut Unlimited and their commitment to quality and standards are the perfect fit for us to undertake customer feedback. The operations team at Walnut has been providing high quality data and timely deliveries; we feel we are in safe hands. The team keeps us fully updated, is proactive, and understands our requirements. We really value their input as operational market research experts.

TIM JOHNSON, HEAD OF INDIRECT PROCUREMENT, DRAX POWER LIMITED

Another great piece of work from the team at Walnut, against immense time pressure but delivered to their usual high standard.

ALEX PETERS, GLOBAL I&A LEAD VANISH, RECKITT BENCKISER