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Market

Top Site Usage
Market Position

Performance

Breakdown

Ranking
Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
CSS Frameworks
Web Servers
Web Panels
Operating Systems
Web Hosting
Data Centers
Reverse Proxies
DNS Servers
Email Servers
SSL Certificate Authorities
Content Delivery
Advertising Networks
Tag Managers
Social Widgets
Site Elements
Structured Data
Markup Languages
Character Encodings
Image File Formats
Top Level Domains
Server Locations
Content Languages

see FAQ for explanations
on advanced reports

Technologies > Traffic Analysis Tools

Usage statistics and market shares of traffic analysis tools for websites

Request an extensive traffic analysis tools market report.

Learn more

This diagram shows the percentages of websites using various traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
41.1% of the websites use none of the traffic analysis tools that we monitor.
Google Analytics is used by 48.3% of all the websites, that is a traffic analysis tool market share of 82.0%.

None

41.1%

Google Analytics

48.3%

82.0%

10.1%

17.1%

WordPress Jetpack

4.6%

7.8%

3.9%

6.5%

2.6%

4.3%

MonsterInsights

2.1%

3.6%

1.6%

2.8%

1.4%

2.4%

1.1%

1.9%

0.9%

1.5%

Cloudflare Web Analytics

0.7%

1.2%

LinkedIn Insight Tag

0.7%

1.1%

0.7%

1.1%

0.6%

1.0%

0.6%

1.0%

0.5%

0.8%

Full Circle Studies

0.5%

0.8%

0.5%

0.8%

0.4%

0.7%

0.4%

0.7%

Baidu Analytics

0.4%

0.6%

0.3%

0.5%

0.3%

0.5%

0.3%

0.4%

0.2%

0.4%

0.2%

0.3%

0.2%

0.3%

0.1%

0.3%

0.1%

0.2%

0.1%

0.2%

0.1%

0.2%

0.1%

0.2%

0.1%

0.2%

Twitter/X tracking

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

Adobe Analytics

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

W3Techs.com, 30 January 2025

absolute usage percentage

market share

Percentages of websites using various traffic analysis tools
Note: a website may use more than one traffic analysis tool

The following traffic analysis tools have a market share of less than 0.1%

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Technology Brief
Traffic Analysis Tools
Web traffic analysis tools collect information about visits to a website, and present it to a website owner.

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