Customer Spotlight

How SotoMethod scaled from 150 subscribers to a vibrant fitness community

SotoMethod, founded in 2021 by Hilary Hoffman, shows how fitness can fit into busy lives. Rooted in a hybrid digital and in-person classes approach, SotoMethod helps clients achieve results without deranging their routines.

30X

Increase in paid subscribers

$0

Invested in paid marketing spend

Challenge

Starting a fitness brand in a competitive industry is no small feat. For Hilary Hoffman, founder of SotoMethod, the goal was to create a fitness solution that seamlessly fits into busy lives. But early on, she faced key challenges.

SotoMethod’s original streaming platform couldn’t keep up with her vision for a smooth, user-friendly experience. Subscribers experienced technical hiccups, and Hilary struggled with the lack of customer support.

To top it off, SotoMethod’s premium pricing demanded a flawless experience to prove its worth to customers. Hilary needed tools to fix these issues and set the stage for scalable, long-term growth.

"I was paying a lot less for another service, but I just knew the quality was not what I wanted. It was really scary to have something go wrong with my other platform, and I couldn't solve it, and there was no one I could get in touch with that could solve it."
Hilary Hoffman,CEO and Founder of SotoMethod

Solution

SotoMethod found the answer to its challenges with Vimeo OTT. Our platform’s reliable streaming capabilities eliminated the technical issues her previous provider couldn’t resolve. More importantly, Vimeo offered the customer service she needed to grow her brand confidently.

As Hilary told us, “When you're running a sale like our Black Friday sale, you want that to be as seamless as possible, and that can't be done just within the Soto team. There has to be a sense of accountability from the partner that you're working with. And Vimeo acts like a member of the Soto team.”

The platform also enabled SotoMethod to offer seamless streaming, blending in-person and digital classes. Subscribers could enjoy everything from high-energy studio sessions to tailored digital routines, all within a user-friendly interface.


Outcome

Vimeo has transformed how SotoMethod operates, enabling the brand to grow without sacrificing quality. Subscriber numbers soared to over 2,000 in just two years (and are now much higher), while the platform’s intuitive tools streamlined operations and reduced technical challenges.

This combination of growth and efficiency has positioned SotoMethod to dream bigger, expanding its reach while staying true to its mission.


“I'm really after impact. So if people want Soto to be in every single city in the United States, I want to be there. And Vimeo helps us do it.”



Hilary Hoffman, CEO and Founder of SotoMethod

As SotoMethod continues to expand and impact more people, Hilary’s vision of making fitness accessible and impactful remains at the heart of it all. And with Vimeo by their side, the best is yet to come.

See what Vimeo OTT has to offer