Customer Spotlight

How Non-stop dogwear harnessed interactive video to reduce return rates and increase conversions

When it comes to keeping tails wagging, Non-stop dogwear knows a thing or two. What began as a solution to help the founders’ dog move and breathe freely has grown into a global mission to “unleash your dog’s potential.”


Now, with products sold in over 100 countries and partnerships in over 40, Non-stop dogwear empowers dogs and their humans to stay active. To scale its impact across both B2C and B2B audiences, the company turned to Vimeo for innovative video solutions.


34%

higher conversion rate

100+

countries selling B2C

40+

countries distributing B2B

Challenge

Non-stop dogwear faced two key challenges. First, many of its products require careful measurement and proper use — something that wasn’t always intuitive to customers. This led to sizing errors and higher return rates.

Second, as the brand expanded globally, training its network of distributors became increasingly complex. In-person visits were no longer scalable, and traditional training methods like documents or presentations weren’t engaging enough to build confidence in selling the products.


“We realize that people are just simply measuring wrong. Therefore, they order the wrong size of equipment from our webpage, and then we have higher return rates. So, in order to reduce the return rates, we worked with content that we can provide for them.”
Blanka Csizmadia,Non-stop dogwear's Creative Manager

Solution

Non-stop dogwear turned to Vimeo to host interactive, engaging videos that tackled these challenges head-on. Embedding clickable videos on product pages allows customers to explore features in a visual, intuitive way. For example, shoppers can click on parts of a harness to see detailed explanations or learn how to measure their dog for the perfect fit.

The team also introduced interactive quizzes to personalize the shopping experience, which led to a 34% higher conversion rate. Shoppers answer questions about their dog’s activities and needs, and an engaging video guides them to the right product.

For its B2B distributors, Non-stop dogwear developed training videos that mimicked real-world sales scenarios. Shop employees could navigate quizzes that guided them through typical customer questions, equipping them to recommend products confidently.

Outcome

The results have been transformative. With interactive content, customers now feel more confident in their purchases, contributing to improved conversion rates. Return rates have also dropped as more customers choose the correct sizes using video tutorials.

For the brand’s distributors, Vimeo has made training more scalable and accessible across 40+ countries, reducing the need for in-person visits and building stronger relationships with its partners.


“In general, the feedback from customer support when they send videos to customers who wonder about how to measure their dog is that it’s been a game changer. We’ve been getting very good feedback from our customers too about how helpful the videos are.”

Blanka Csizmadia, Non-stop dogwear's Creative Manager

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