The first AI Research Lab specializing in sales. We build AI agents and models that you can use directly in your current sales process.
Want to see for yourself?
Our agents canresearch
so you don't have to
Plug AI directly into any CRM or workflow builder. No extra tools. Just smarter workflows, exactly where you need them.
Native in Your Stack
Works inside HubSpot, Zapier, and more — use it as a step in any workflow.
Build your perfect process
Our agents can be used as workflow steps—just drop them in where needed.
Save Hours Per Rep
Eliminate manual research & focus only on qualified leads.
Meet R1: the world's best sales AI
10X your team with R1, the research-based sales agent.
Researches thousands of sources
R1 has eyes and ears everywhere. If it's available in the public domain, R1 will find it.
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Qualifies inbound leads in seconds
Stop wasting time on leads that don't fit. Based on its research, R1 will scan inbound leads or lead lists to find the most promising prospects.
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Writes sales messages that stand out
No more cheap personalization, or "I hope this email finds you well". R1 is trained to understand what a lead needs, and uses that knowledge to write your sales messages.
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|
Researches thousands of sources
R1 has eyes and ears everywhere. If it's available in the public domain, R1 will find it.
|
Qualifies inbound leads in seconds
Stop wasting time on leads that don't fit. Based on its research, R1 will scan inbound leads or lead lists to find the most promising prospects.
|
Writes sales messages that stand out
No more cheap personalization, or "I hope this email finds you well". R1 is trained to understand what a lead needs, and uses that knowledge to write your sales messages.
You don't need yet another software platform. Our agents work in your current tech stack.
Build workflows in HubSpot
Automatically qualify sign-ups, perform periodic timing checks, build hyper-personalized outreach flows, and more.

Create your perfect workflow in Zapier
Let your sales team focus on the important work, while our agents do the rest.

Latest news


Robin Salimans
Introducing our Certified Partner Program
We're thrilled to announce the launch of our Certified Partner Program at Utopian Labs! This new ini...


Robin Salimans
Introducing Traces
Today, we release a new page in the portal that gives you full insight into your agent runs.


Robin Salimans
Meet the New Utopian Labs n8n Community Node
We are happy to share our new n8n community node! This tool makes it easy for you to add Utopian Lab...
Agent | Default Agent | Lightweight Agent |
---|---|---|
R1 Research agent | $0.10 / Research Step * | $0.06 / Research Step * |
R1-Qualification Qualification agent | $0.04 / Qualification $0.10 / Research Step ** | $0.04 / Qualification $0.06 / Research Step ** |
R1-Timing Timing agent | $0.04 / Timing run $0.10 / Research Step ** | $0.04 / Timing run $0.06 / Research Step ** |
R1-Classification Classification agent | $0.02 / Classification request $0.10 / Research Step ** | $0.02 / Classification request $0.06 / Research Step ** |
R1-Copywriting Copywriting agent Beta | $0.05 / Message $0.10 / Research Step ** | $0.05 / Message $0.06 / Research Step ** |
Model | Default Model | Lightweight Model |
---|---|---|
ReplyIntent Reply Intent model Coming Soon | $1 / 1000 Replies | $0.5 / 1000 Replies |
- * The average research request takes 3 Research Steps.
- ** Agent may require additional research for a reliable response.
Frequently asked questions
We are here to help you with any questions you may have.
Does R1 work within my existing sales tools?
Do you have a public API?
Can I cap my usage?
How does R1 know what I consider as a qualified lead?
Does R1 hallucinate?
How do I contact support?
Ready to try it out?
Create an account today.
Specialized sales agents and models, supercharging your sales team, directly in your sales process.