Tomasz Twarogowski

Designers - are you being asked to provide measurable proof of how your work impacts business outcomes with metrics? Are you unsure of what to measure, when and how? Being able to assess the impact of your design decisions can not only have a positive effect on your product and end users, but is also a skill increasingly in demand for design roles. Recently, I wrote an article on this very topic, "How design teams can use product data to add value to the business" (https://lnkd.in/gYreMBm9 ). Today I'm excited to announce the release of part 2 on this topic, "6 ways Pendo's design team uses Pendo to add more value to the platform - and the business" (https://lnkd.in/gTgj2dmJ). Check it out! #DesignMetrics #BusinessOutcomes #ProductData #DesignTeams #Pendo

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I recently spoke with FLUX about my career journey and product design leadership. Kristie Craft was a stellar interviewer, which helped me articulate a few things that I've been noodling on over the last little while... 👽 After years of struggling with impostor syndrome, it was when I chose to be brave and have the audacity that the best opportunities came. It's not easy, but it starts with the core belief that you are deserving of your dreams. 👀 The prerequisite of being a great designer is curiosity. Get curious about an aspect of craft, process, leadership, or business and dig like you're doing a deep dive on the hand in the IG story your crush just posted. 🏀 Put in your 10,000 hours. Practice makes perfect, the cliche is true. Whatever part of your skillset you're trying to grow, be patient and put in time — before you know it, you'll be an MVP. 📣 Great communication is a hallmark of a great leader. Great communication and feedback is clear, succinct, and aligned to the business. 🖼 Visual design craft excellence is a hot topic in product design lately. I have a love for graphic design, where I started my career. I just got this book, Sun Ra: Art on Saturn, a collection of sketches and album art Sun Ra created for his works. Very different than what most PDs are looking at every day, which is precisely why I recommend it. Look for inspiration outside of a screen. Check out the full interview and let me know what you think.

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Enjoyed geeking out with Yan, Scott and Jonathan about: ❓ How to embed customer research into software orgs 🚀 Using customer insights to influence product and commercial strategy 😬 Many mistakes and misconceptions during 15 years of trying to do both!

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Our Senior Product Designer Rosie Dent-Spargo held a superb session in February with the Product Design team to create values and principles. Using guidance from Dan Makoski's book Uplifting Design, the session was dynamic and layered. The focus wasn't solely on creation, but also how we might embed principles and values into daily work. This write up is the Rolls-Royce of "How to"s, and is a very valuable read for those looking to create and instil values and principles within any team. https://lnkd.in/e7DXm_Ca #productdesign #principles #values

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Interesting to look back on this article from 2019 and the topic of Open Design. https://lnkd.in/eZuwYyjE #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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Interesting article on rethinking the role of UX Teams. https://lnkd.in/eN7SQHEm #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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“… even the best slogans, ads, landing pages, PR campaigns, etc., will fall down if they are not supported by the experience people have when they hit our site, when they sign up for an account, when they first begin using the product and when they start using it day in, day out.”

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I completed the IxDF course on User Research Methods and Best Practices

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Very interesting article on the technologies supporting and enabling Chatbots. https://lnkd.in/eJMAN-hs #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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Highlighting one of my articles from 2019, on the topic of Design and Labels. https://lnkd.in/efDbFdc #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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An interesting take on the usage of notifications and how they can impact product experiences and perception. https://lnkd.in/eJ2hPPad #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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Highlighting my article on the topic of Dark UX patterns and how they impact client journeys and experiences. https://lnkd.in/dm_zcXZ #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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In today’s fast-paced digital landscape, shadow IT is a growing challenge. Teams are adopting tools outside of approved channels, creating security gaps and leaving IT departments scrambling to keep up. We at Swif, are tackling this issue head-on! 🔐 Introducing Swif Chrome Extension: Access Management for Shadow IT With our latest release, you can now: • Automatically capture and retrieve employee account access data • Manage and control access with precision across all tools • Provide employees with secure, seamless access to the tools they need—without compromising your security policies https://lnkd.in/gpGMuXGe I’m proud of what our team has built to help businesses address the hidden risks of shadow IT, while empowering IT departments with robust access management tools. Together, we can make enterprise environments more secure and efficient! #AccessManagement #ShadowIT #ChromeExtension #MDM

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Federated design systems are great. In theory. But reality is a little more complicated. There are challenges associated with quality, consistency and follow through. In our latest episode, Davy Fung and I discuss the highs and lows of federated design systems. What's worked, what hasn't and how to come out the other side in one piece. Listen here: https://lnkd.in/g4W3SYqR #designsystems #podcast

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Highlighting my article on Design Process, Implementation Phases and delivering meaningful MVPs. https://lnkd.in/eU553viP #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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Today marks a significant launch in a 9-month journey, proving that sometimes the most critical impacts can come from minor changes. Working alongside Chris Cummins, we tackled a challenging UX and Content problem affecting millions of our app users who weren't finding what they needed. The solution? Reducing a banner's size – a simple change that required months of collaboration across units inside the company. This project involved coordinating meetings with 40+ professionals in their areas, aligning multiple divisions, securing budgets, and navigating the complexities of implementing change in a large corporation. The initial results are in, and they're moving up: We've improved user discoverability and increased CTR in the optimized banner. It's a powerful reminder that transformative results don't always require complex solutions. Sometimes, it's about persistence to push through months of discussions, analysis, and stakeholder alignment to implement what appears simple on the surface. Thanks to the NBA, Springboard, and Strategy teams for their support and collaboration throughout this journey. Next year is around the corner, and let's get ready for more projects, but please let's try to keep this under the 9-month mark.

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Interesting article with suggestions on powering through Design critique sessions. https://lnkd.in/eDSWrfZ2 #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui #ai #genai 

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My weekly newsletter on Design, Innovation and Technology is out now. Please check it here: https://lnkd.in/eFBTeUkt #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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 🔥 Episode 9 of Bounce Podcast ⚫️ NOW LIVE! 🎧 Catch me, Laura Baker, and Claire as we break down the essentials of: →Effective design leadership →Handling imposter syndrome →Empowering your team Get actionable insights on fostering trust and navigating the evolving design landscape. Links to the episode 'Check Your Ego at the Door' in the comments below 👇   #Podcast #DesignLeadership #TeamDynamics

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